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Four startups every publisher should know |
The technology world is known for churning out startups focused on the needs of advertisers. Call it the Willie Sutton principle: might as well go to where the money is. But increasingly, the pendulum has swung to startups that cater to the needs of publishers. |
FULL ARTICLE | - Digiday |
The Atlantic will experiment with online pay models |
The Atlantic is two things every legacy publishing company would like to be: profitable and more reliant on digital advertising revenues than on print. But while that may have been good enough in 2012, for 2013 the magazine has a new goal: to get more readers paying, in some form, for digital-only access to its journalism. |
FULL ARTICLE | - Forbes |
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7 social media tactics for 2013 |
To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. |
FULL ARTICLE | - ClickZ |
Can Sullivan survive on reader subscriptions alone? |
Andrew Sullivan, the star blogger who built a huge following at The New Republic and Time magazine and later moved to Tina Brown's new-media platform The Daily Beast, announced that he is splitting with the Beast and going solo with a paywall-only business. Will he succeed where Salon failed? |
FULL ARTICLE | - GigaOm |
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Digital cracks 50% of ad revenue at Wired |
Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title . Across the year as a whole, digital ads comprised 45% of total ad sales at Wired, while print ad pages declined only 5.7%. |
FULL ARTICLE | - Ad Age |
BuzzFeed's magic sauce: bored office workers |
BuzzFeed has raised approximately $46 million, making it one of the hottest editorially-driven businesses around and a rare online content business that has managed to build real scale. This Power Point shows founder Jonah Peretti's recipe for viral success. |
FULL ARTICLE | - The Media Briefing |
30 free intuative CSS snippets |
You can make your Website more easy to navigate by using icons in your CSS. Here are some free resources to help you out. |
FULL ARTICLE | - |
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