Friday, January 4, 2013

Four startups every publisher should know

January 04, 2013 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Four startups every publisher should know
The Atlantic will experiment with online pay models
7 social media tactics for 2013
Can Sullivan survive on reader subscriptions alone?
Digital cracks 50% of ad revenue at Wired
BuzzFeed's magic sauce: bored office workers
30 free intuative CSS snippets
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Integrated Ad Sales Insights
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Four startups every publisher should know
The technology world is known for churning out startups focused on the needs of advertisers. Call it the Willie Sutton principle: might as well go to where the money is. But increasingly, the pendulum has swung to startups that cater to the needs of publishers.
FULL ARTICLE
- Digiday
The Atlantic will experiment with online pay models
The Atlantic is two things every legacy publishing company would like to be: profitable and more reliant on digital advertising revenues than on print. But while that may have been good enough in 2012, for 2013 the magazine has a new goal: to get more readers paying, in some form, for digital-only access to its journalism.
FULL ARTICLE
- Forbes
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Audience Data Got You Down? Download our Ebook!
This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy.
7 social media tactics for 2013
To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now.
FULL ARTICLE
- ClickZ
Can Sullivan survive on reader subscriptions alone?
Andrew Sullivan, the star blogger who built a huge following at The New Republic and Time magazine and later moved to Tina Brown's new-media platform The Daily Beast, announced that he is splitting with the Beast and going solo with a paywall-only business. Will he succeed where Salon failed?
FULL ARTICLE
- GigaOm
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Digital cracks 50% of ad revenue at Wired
Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title . Across the year as a whole, digital ads comprised 45% of total ad sales at Wired, while print ad pages declined only 5.7%.
FULL ARTICLE
- Ad Age
BuzzFeed's magic sauce: bored office workers
BuzzFeed has raised approximately $46 million, making it one of the hottest editorially-driven businesses around and a rare online content business that has managed to build real scale. This Power Point shows founder Jonah Peretti's recipe for viral success.
FULL ARTICLE
- The Media Briefing
30 free intuative CSS snippets
You can make your Website more easy to navigate by using icons in your CSS. Here are some free resources to help you out.
FULL ARTICLE
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