Social networking may have peaked in 2012... on desktops

April 17, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Defining Twitter's role in the digital news cycle Can content win in mobile? Social networking on desktops may have peaked in 2012 WSJ merges six deals blogs into MoneyBeat Amazon embeds reviews, coupons, purchasing options in ads China's $190B e-commerce market is driven by mobile, Social Media Defining Twitter's role in the digital news cycle Monday's tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. FULL ARTICLE - eMedia Vitals Can content win in mobile? Take a look at the early winners at mobile advertising: Google, Twitter, Facebook and Pandora. What they have in common is they are platforms, not publishers in the proper sense of aggregating audiences around content. There are signs of hope. The New York Times is doing a good job at building a mobile component — same with USA Today. FULL ARTICLE - Digiday Social networking on desktops may have peaked in 2012 There has been a noticeable drop-off in time spent with desktop social services in the U.S., the U.K., and Australia, according to Experian. FULL ARTICLE - CNET WSJ merges six deals blogs into MoneyBeat The Wall Street Journal launched yet another blog channel. MoneyBeat combines six of the Journal's existing blogs — including MarketBeat, The Source, Overheard and all the global Deal Journals –into one hub dedicated to global finance, markets and mergers and acquisitions. FULL ARTICLE - Media Bistro Amazon embeds reviews, coupons, purchasing options in ads Consumers who view ads with these enhancements are 20% to 30% more likely to take action than the average customer who reviews e-commerce ads. Likewise, multi-screen campaigns, when compared to campaigns that have run on one screen, are performing 18% better. FULL ARTICLE - Ad Age China's $190B e-commerce market is driven by mobile, Social Media The connection between publishers and commerce-driven business models may just be mobile and social. China's e-commerce market racked up a whopping 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Center (CNNIC) (linked article is in Chinese), an increase of 66.5 percent over 2011′s total. FULL ARTICLE - TechCrunch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.