Liberation Formula Seminar
Richard Koch & the One-Hour Work Day
September 28-30
Apply Here
Mel,
A few weeks ago, I posted a photo on Facebook of a gift my daughter, Tannah, gave me: A waterproof notepad for the shower.
I got a lot of light-hearted ribbing.
I once sent an April Fool's email offering readers the opportunity to use my shower, since that's where so many profitable ideas come from.
People thought it was a hoot.
But were they jokes?
You see, most of us entrepreneurs like to think we spend our days thinking.
Simply because we're not digging ditches, or pushing 1s and 0s for "The Man", we fool ourselves into believing we're thinking.
If we're reading white papers, we think we're thinking
If we're researching a topic, we think we're thinking
If we're having meetings with our staff, we think we're thinking
If we're Skype-ing with clients, we think we're thinking
If we're analyzing Adwords campaigns, we think we're thinking
But, if we're honest with ourselves, we're still merely working.
Because real, breakthrough thinking rarely (ever?) happens while you're at your desk, in front of a laptop, or doing anything that has even the slightest aroma of "work".
As Richard Koch states in The 80/20 Manager, "Now I work no more than 3 hours a day, unless you count pleasurable reading and talking as work - which in a way it is for me, because that's when I have my best ideas. If I'm lucky enough to be inspired, it usually comes while I'm cycling, walking, on holiday, or sleeping. I know that I achieve more when I work less."
So, are you really thinking or are you just working?
Here's a good way to find out...
-How much time do you spend cycling, walking, swimming, lifting weights or doing yoga?
-How much time do you spend reading for pleasure?
-How much time do you spend in unstructured conversations with no discernible business agenda?
-How much time do you spend journaling?
-How much time do you spend on holiday?
-How much time do you spend listening to music, strolling through art museums, doodling, painting, playing the drums, doing crossword puzzles, or just staring out the window?
-How much time do you spend sleeping, showering, playing with your kids or romancing your significant other?
If you're like most entrepreneurs, the answer is "not much" or "not enough".
And that means you're not thinking.
At least not much.
Or not enough.
You're not giving those breakthrough ideas (the only kind of ideas that will take business and life to the next level) any access to your brain.
You're just working...and thinking you're thinking.
If you'd like to find out how to spend more time doing the things that attract breakthrough ideas, and learn it directly from Richard Koch himself, who attributes his great wealth directly to his liberation formula for working less and thinking more...
Join us September 28-30 in Chicago.
Carpe Diem,
Perry Marshall
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