| Mel,
A few days ago I gave you a template that takes an interested prospect to the very next step they need to take - a call to action that's wonderfully effective in getting people to engage in conversation with you. (that document is at
http://www.perrymarshall.com/whitepapers/calltoaction.pdf).
Today, a different variation on the same theme - it's especially applicable if you sell your advice or expertise and you don't want to de-value yourself by giving your precious knowledge away for free. (One of the biggest things I struggled with in my first year of business was knowing what to give away free and what to sell.) The Openline strategy generated over a half million dollars for one of my clients:
http://www.perrymarshall.com/renaissance/openline.htm
For this client, it generated telephone appointments every single week, from highly qualified prospects who valued his time - and later decided to pay full price for it. It's slick. And very natural.
Best of Success,
Perry Marshall
**NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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