Mel,
On April Fools’ Day a couple of years ago I sent out an email offering access to my shower.
I said that, for a hefty price, entrepreneurs could come and use my shower and tap into its amazing idea-generating powers.
I mean, all my best ideas come when I’m in the shower, so my shower must process magical qualities, right?
Well, like most good jokes, it was half-farce, half-truth.
My best ideas do come in the shower.
Or when I’m walking aimlessly around my neighborhood.
Or when I’m breathing in a glorious sunset from atop the ridge of the Great Blasket Island on the west coast of Ireland.
Archimedes’ “Eureka!” moment came in the bathtub. They didn’t have showers back then, I guess.
Historians tell us that Archie’s observation of his own body displacing water in the tub gave him his great insight into how to measure the volume of irregular objects.
But I say it was the act of bathing itself.
I say that his great discovery was as much due to the fact that he was relaxing and taking a load off…than it was due to his observation of the changing water level.
Hard Truth:
Your best observations, your killer business insights, your life transforming “Eureka!” moments will not come while you’re working 60 hours a week. They will not come if you’re trying to wear all the hats in your business.
They will flee from your inhospitable head. They will land on other more receptive brains.
They will not come to you until you have simplified and STAR-ified your business to the point that it runs better without you than it does with you.
If that’s what you want, that’s what The Star Simplifier Lab is all about.
No, we won’t be taking showers together.
But we will be hammering away at your business so that the Eureka moments start to fall like snowflakes during an Arctic Vortex.
Here’s the plan…
Stage one: You’ll get Richard Koch’s formula for getting off the Hamster Wheel. This is the formula he delivered on the first morning of the Star Principle Seminar that completely turned people’s heads around.
Stage two: You will achieve crystal clarity on the “bleeding neck” in your industry. Exactly what this is. And how you exploit it to make an indelible footprint in your space.
Stage three: How to raise your Star Principle Score by 20-40 points or more. You will reach a stage of total alignment where you know exactly what to trim and where to pour the jet fuel.
Stage four: You will achieve clarity about your Simplification Strategy.
Stage Five: You will defeat the very real enemy of “Resistance” that confronts all artists when they attempt to achieve their vision.
This isn’t for everyone. In fact, this email is only going out to a relative handful of people on my list.
It’s only for people I believe can achieve Eureka moments worth 6-figures, 7-figures, even 8-figures.
You’ll come away with a notebook full of Eureka moments…and a plan to harvest more and more every week.
A Renaissance for your business and your life.
Find out more and apply here.
Perry Marshall
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
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