Free Presentation
Rewriting the Rules of PPC
Thursday, March 17, 2PM Eastern
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Mel,
If you are not CONSCIOUSLY AWARE that Pay Per Click has radically changed in the last 12 months…
…then termites are silently eating your house.
There may not even be much “house” left.
Most folks don’t know they have termites until half their home is sawdust. Then the only cure is to bulldoze the thing, sell the lot and rent an apartment.
Symptoms of the encroaching Pay Per Click 2.0:
• Your impressions are down
• Clicks are down
• Cost Per Click is up
• Average position is down
• Conversions are down
• Cost per conversion is up
• Quality of leads has been steadily eroding
• Even hot new traffic sources like Facebook are growing prohibitively expensive
• You sense that you’re losing ground… but it’s not clear HOW or WHY because you’re doing “best practices” like you’re supposed to.
Google Search truncating ads on the right side = back of your roof caving in from termite damage. It’s merely the obvious sign.
There’s a LOT MORE under the surface. You might have peeled back a few shingles 18 months ago and seen it… but you didn’t.
FACT: Many Google & Facebook advertisers are Dead Men Walking
FACT: Most people can’t even tell you the difference between PPC 1.0 and PPC 2.0
FACT: The world has shifted from 80/20 to 90/10 - maybe even 95/5. The circle of winners is shrinking, and fast
FACT: Old-school “Pay Per Click 1.0” advertisers are in serious peril
FACT: Top advertisers are making MORE money than ever before
On Thursday March 17 at 2pm Eastern, I’m outlining the new Pay Per Click 2.0.
If you’re a consultant, a Pay Per Click manager, or chief marketing officer; or if you’re a solo entrepreneur in a business that is DEPENDENT ON PAID TRAFFIC, the ground has shifted under your feet. Tectonic plates.
You MUST be aware of this. Ignore at your serious peril.
REGISTER HERE
Perry Marshall
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