Tuesday, March 15, 2016

Are You Ready to Write the New Rules of PPC?

Free Presentation

Rewriting the Rules of PPC

Thursday, March 17, 2PM Eastern

REGISTER HERE

 

Mel,

 

If you are not CONSCIOUSLY AWARE that Pay Per Click has radically changed in the last 12 months… 

 

…then termites are silently eating your house.

 

There may not even be much “house” left.

 

Most folks don’t know they have termites until half their home is sawdust. Then the only cure is to bulldoze the thing, sell the lot and rent an apartment.

 

Symptoms of the encroaching Pay Per Click 2.0:

 

Your impressions are down

Clicks are down

Cost Per Click is up

Average position is down

Conversions are down

Cost per conversion is up

Quality of leads has been steadily eroding

Even hot new traffic sources like Facebook are growing prohibitively expensive

You sense that you’re losing ground… but it’s not clear HOW or WHY because you’re doing “best practices” like you’re supposed to.

 

Google Search truncating ads on the right side = back of your roof caving in from termite damage. It’s merely the obvious sign. 

 

There’s a LOT MORE under the surface. You might have peeled back a few shingles 18 months ago and seen it… but you didn’t.

 

FACT: Many Google & Facebook advertisers are Dead Men Walking

FACT: Most people can’t even tell you the difference between PPC 1.0 and PPC 2.0

FACT: The world has shifted from 80/20 to 90/10 - maybe even 95/5. The circle of winners is shrinking, and fast

FACT: Old-school “Pay Per Click 1.0” advertisers are in serious peril

FACT: Top advertisers are making MORE money than ever before

 

On Thursday March 17 at 2pm Eastern, I’m outlining the new Pay Per Click 2.0.

 

If you’re a consultant, a Pay Per Click manager, or chief marketing officer; or if you’re a solo entrepreneur in a business that is DEPENDENT ON PAID TRAFFIC, the ground has shifted under your feet. Tectonic plates.

 

You MUST be aware of this. Ignore at your serious peril.

 

REGISTER HERE

 

Perry Marshall

 

 

 

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support@perrymarshall.com

 

 

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