Right Side Wipeout Survival
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Mel,
I estimate the amount of paid traffic available on Google’s search engine just went up by 7%.
And this is going to be one of the biggest to boosts to Google's coffers since they introduced the display network.
This will be very good for SOME advertisers.
But the fact that everyone is now competing for 4 slots instead of 11, just made the waters far more treacherous.
Most advertisers are playing the search page like checkers.
It's not. It's chess.
Get Your First Chess Lesson Here from Two Grand Masters
Those who accept this reality and embrace the chess match will come to love it like chess geeks obsessing over end games.
(I never met anyone over the age of 8 who loves checkers.)
If you’re bored with Google AdWords for the same reason you’re bored with checkers, I’m with you.
I have to admit I was getting bored myself.
But not anymore! It's a whole new ballgame. And it’s fascinating. And there’s new traffic to be scooped up.
And you need to watch this video before midnight tomorrow.
Carpe diem,
Perry
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