80/20 Marketing Lab Live
Starts Soon
Apply Here
Mel,
We all know the stories of old school direct mail copywriters who came up with a “control” that mailed for years and years…sometimes even decades.
It kept pulling in orders, so they kept pumping it into mailboxes.
Prices stayed about the same. The list demos the same. You could count on it.
Find something that works, rinse, repeat, repeat, repeat.
How comforting.
Oh, that it were that way in internet marketing in 2016!
Now, you’re lucky if you can get anything to work for more than a few months.
You have to keep your head on a swivel or get plowed under by the Sherman Tank of change.
Case in point:
Google stopped the music recently.
And when the music stopped there were only 4 seats left.
All the seats on the right margin had been pulled out from under all the marketers that were sitting on them. And they fell on their butts.
That’s marketing in the 21st century.
You can’t count on anything to stay the same for more than a year…maybe not even 6 months.
There used to be 11 “seats” or so on the first page of Google.
Now there are only 4.
Poof! Gone. No warning…unless you were paying VERY close attention.
But paying very close attention is what we do in Planet Perry.
I can’t say we saw it coming…but we did see big change coming. The numbers were there for anyone to see.
And we did preach the eternal truth of “80/20”.
If you’re caught on the wrong side…which in this case was the right side of AdWords’ search results…you’re gonna get mowed over.
If you’re on the right side…which in this case was the top 3 (and playing by a completely different set of PPC 2.0 rules) you’re actually in a lot BETTER shape than you were before the right side went bye-bye.
That’s’ how 80/20 works.
And that’s what 80/20 Marketing Lab Live is all about.
In less than 10 weeks from today we will discover the 80/20 leverage point in your business. We’ll Planet Perry-ize your business on all dimensions.
We’ll explore 6 axes every business must have locked down for exponential growth…
• Traffic 2.0 (post-right side wipeout strategies you can leverage to dominate in the brave new world)
• 80/20 Deep Dives on pricing, profitability and productivity
• Swiss Army Knife: How to create killer sales letter hooks, Facebook and Google ads, emails and more in less time…to beat your competition to the punch.
• Definitive Sales Proposition: USP is only the first step. To dominate in 2016 and beyond you need a multidimensional DSP. You’ll have one.
• Simplify: A disruptive strategy, it is nothing less than a sure formula for taking the lead in any worthy market. It’s what every market craves
• Headtrash Removal: If you’ve got headtrash, none of the other 5 mean much. We’ll clean out your self-sabotage. Nobody else teaches this.
The 6 axes are 100% Planet Perry.
They are 100% 80/20.
They are the best ways I know of to 10X your business.
Find out more and see if you qualify here.
Starts soon so apply now.
Perry Marshall
P.S. If you missed my webinar presentation on the 6 essential pillars of the 80/20 Marketing Lab, get it here while you can.
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