Display Expert Series (Starts Thursday)

Display Expert Series with Mike Rhodes Starts Thursday, April 7, 6PM Eastern GET THE DETAILS HERE   Mel,   I remember reading somewhere that the strategy for “We Are the World,” the star-studded charity song written back in the ‘80s, was “get people to hear about it 3 times from 3 different sources in 30 days.”   And PPC advertising is like that today. Except, instead of 3 times from 3 sources in 30 days, you need something like 30 times from 3 sources in 30 days!   You need your audience to think, “Wow, this guy is EVERYWHERE!”    (This will be a central teaching tenant of PPC 2.0 in Planet Perry for the foreseeable future. We went into it in detail in Maze 2.0 and Right Side Wipeout.)    It’s an essential survival strategy.   You must be…or APPEAR to be…everywhere!   And the thing I love most about the Display Network is, when you have a product that’s a fit (and many products do fit!), Google’s capacity to scale your traffic UP is almost frightening.    On the search network, there’s no such thing as “going viral.” But on the Display Network, Google is scanning the terrain for opportunities to show your ads on more and more and more sites.   You must tame the beast – but when you do, lemme tell you, when you hit that “viral” curve on Google Display Network, it’s a tremendous experience.    Your ads are EVERYWHERE.   This achieves huge amounts of traffic, yes, but here’s why Display Network is a fast path to TOTAL MARKET DOMINATION:   * The impact is titanic, because your overall sales are proportional to conversion rate to the power of 3!    2X CONVERSION = 8X SALES.   That’s because 2X conversion allows you to bid twice as much. 2X bid price = 4X traffic. 4X traffic with 2X conversion = 8X sales. This is how you dominate your market.   * It stimulates a flow of new customers that fuels and funds your other product lines, back end sales and long-term flourishing   * This also achieves legitimate branding in an affordable, niche-appropriate way   * 8X sales = 8X faster testing which means even greater gains in the future.   Like I said, search is linear. Display is exponential! How you perform on the Display Network is what really separates the men from the boys.   And if you haven’t given the Display Network a good hard look in the last 6 months, you’re asleep at the wheel!   So Mike Rhodes is kicking off his 5-Module Display Expert Series  Thursday.    If you follow Mike’s advice and don’t improve your display network results by 30%, you get your money back.     Get all the details here.     Perry Marshall           ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you'd like to opt-out of emails for this course, click here. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here