Perry Marshall Minute: Some 20/80 Advice for You…

Yes, it's 20/80…but it's smart 20/80

Mel, A lot of folks know me as the "80/20 Guy." I've been preaching the gospel of "The Principle" for more than 15 years now. Spend more time on the 20% of tasks that get you 80% of your results…delegate, automate, and eliminate as much of the rest that you can. You know the drill. So, why do I spend a whole day, like TODAY, in the New Renaissance Forum answering questions? I don't get paid for it. The people asking the questions might be paying me "only" $99 per month. Some of the questions I will answer I've probably answered, in some variation, hundreds of times. It's not very 80/20. It's kinda 20/80. So, why do I do it? Because I get to hear what my customers are concerned about. What they're struggling with. The words they use to talk about their challenges. I find out how they think. And then I know what to say to them. How to offer solutions they really need. How they think and talk and worry and buy and investigate. Because I could sit back in my office and guess at how they think…or I could tell them how they should think. But I'd guess wrong or lose touch…or both. Here's a story to illustrate my point… We have a Roundtable member who started calling his best prospects. One guy told him, "I've been looking for a solution to that problem for 2 years…I'm so glad you called." The Roundtable guy told me, "We show up at the very top of Google organic for the search term on the problem he has. A simple Google search would have told him that we can solve that problem that he's been looking to solve for 2 years." The lesson? As usual there are many. But a big one is: Do not assume you know how your customers think, talk, write, search, research, or buy. Talk to them. Live. One on one. In person if possible. Yes, it's 20/80…but it's smart 20/80. And join me in the Forum today if you're a member and I'll do my best to answer your question. Not a member? That's easily fixed. Click here to join. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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