Perry Marshall Minute: Is your Marketing DNA getting in your way?

What is your Marketing DNA?

Mel, Wayne is a very sharp Google Ads expert. He likes to write copy too. Recently he purchased a company and started to work his magic to bring in more revenue and increase profits. He hammered away at Google Ads and reduced their ad spend and raised their clicks and leads and customers from that platform. He started emailing his list and bringing in more customers that way as well with his great copy. But he knew he was missing something. When my team reviews a business's traffic, we often look at something called the Traffic Media Map. The map divides traffic sources into 4 quadrants. The strategy is to get good at one traffic platform in each quadrant. On the left side of the map is RECORDED/TEXT and LIVE/TEXT. Google Ads and email marketing fall squarely on that half of the map. That's what Wayne is good at. That's his Marketing DNA: Recorded and Text. So, he's crushing it over there. But the right half of the map? That side is Audio and Visual. Not in Wayne's Marketing DNA. But his business? Health and beauty products and services. Hmmmm…you think there might be some traffic platforms on the audio and VISUAL side of the traffic map for Wayne to investigate and exploit for fun and profit? 100% That's now his $1,000/hour homework: Identify and get good (or get SOMEONE good) in one traffic source in each of those two quadrants. What is your Marketing DNA? Is it "blinding" you from opportunities that other Marketing DNA types might recognize? Every new member of New Renaissance gets a Marketing DNA test as part of their membership. It will show you what you should do more of. What you should do less of. And who to add to your team to supplement and complement your Marketing DNA. You'll have a stronger team, a more profitable business, and enjoy your work and life more. If you're not a member, click here to join and get your Marketing DNA test today Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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