Perry Marshall Minute: Why a 100% conversion rate is bad

What's the lesson?

Mel, Roundtable member Todd sent "lumpy" direct mail packages to 40 of his cold prospects. Spent about $2000. About 30% of those became very warm leads. $2 million worth of very warm leads. One closed very quickly and has spent over $100,000 with Todd. No website needed. No email needed. Just ye olde postal service and the phone. What's the lesson? Quite a few. But one is…Todd needs to mail more. When I said this to Todd he said, "Yes, I was reading an article by a sales expert and he said if your closing rate is 100%, you're not making enough calls." Todd's not mailing enough. His conversion rate is too high. Keep mailing and keep mailing. Repeat until rich. Should Todd worry about his website? Should Todd worry about his email drip campaigns? Should Todd worry about SEO or Display ads or Facebook or LinkedIn? Maybe…someday. But not now. 99% of his results are coming from 2% of his actions…Mail and phone. Sometimes we stop doing things because they work too well. Sometimes we feel guilty that our website doesn't look as good as someone else's. Sometimes we beat ourselves up because we are not attending all the webinars, reading all the books, or using all the hacks and tips and tricks. I give you permission to stop thinking like that. It sounds like simple advice, but you'd be surprised how many entrepreneurs completely ignore it…Every. Single Day: Find what works and do more of it. What I teach in New Renaissance works. Click here to join New Renaissance Club if you're not already a member. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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