Perry Marshall Minute: Tire-kickers and Looky Lous…what do they cost YOU?

What questions can we ask upfront to eliminate as many of them as possible

Mel, Roundtable member, Rocco, sells a high-ticket IT service to corporations. He's surveying his email list to find good prospects for a new service he's developed. More than anything this is a DISqualifying process. Because Rocco needs to speak to them in person, on the phone, or on Zoom. This is not something you "add to cart" and enter your credit card information to buy. And because Rocco's (and his prospects') time is very valuable, he needs to sift and sort … and only talk to the right people "live." In my 80/20 Sales & Marketing Book you'll find John Paul Mendocha's 5 Power Disqualifiers. John was in a similar position to Rocco years ago. Selling high-ticket products to corporations. He was handed a stack of leads. Rather than set an appointment with everyone in the stack and waste his time. He came up with his 5DQs… Do they have the money? Do they have a bleeding neck? Do they buy into my unique selling proposition? Do they have the ability to say yes? Does what I sell fit into their overall plans? And determined which ones were worth his time BEFORE he met with them. And set sales records doing it. Are you sifting and sorting your prospects this way? Do you or your staff spend a lot of time trying to sell "tire kickers" and "looky-lous"? Review John's DQs and ask, "What questions can we ask upfront to eliminate as many of them as possible…before we waste our time on them?" It's pure 80/20. This is how we think in New Renaissance click here to join if you're not already a member Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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