Perry Marshall Minute: Are you in the “RFM” of Planet Perry?

If you are not leveraging RFM, you could be accused of not marketing…at all.

Mel, RFM: Recency, Frequency, Money is one of the most hallowed and important marketing concepts. If you are not leveraging RFM, you could be accused of not marketing…at all. RMF is the 80/20 of maximizing the revenue "available" to you on your customer or prospect list. It is Marketing 101. But you'd be surprised how few marketers know about it or put it to work for them. What is it? RFM simply says that the customers most likely to buy from you next are… Customer who have bought from you most recently Customer who have bought from you most frequently Customer who have spent the most money with you in the past (and the same applies to prospects. Just replace "bought' or "money" with "clicks" or "time.") Segmenting your list according to RFM tells you where to spend most of your marketing dollars and time. It 80/20s your list and tells you who to talk to, who to email, who to send direct mail to, who to call on the phone…who is WORTHY of your marketing resources. It keeps you from wasting marketing dollars on those who are NOT worthy. Your million-dollar advice: RFM your customer list today if you have not already. Speaking of RFM…New Renaissance Club members are near the top of my RFM matrix. They spend frequently (monthly), they have spent recently (this month), and they often purchase more from me than other members because they get discounts on things like live events. And they also hear about things that non-members do not hear about. For example, I'm delivering a "Summit" in April all about what I consider to be the most challenging problem facing marketers…and the world…right now. But I have to be very careful about where and to whom I advertise this event. It will not be advertised on Facebook, Google, TikTok, Instagram or the usual online places. The letter outlining the event will not even be on my website. And I will be emailing only the top "RFM" of my list. New Renaissance Club members have been getting emails about this event. They will see the letter in the members area when it goes live TODAY. Many have already registered. We already have 18 registered, with several more applications still to be processed. Maximum attendance for this event is 50. Yes, we are already well on our way to filling it up even though the letter did not go live until today. If you have not heard about the event, the best way to be in the know is to click here to join New Renaissance Club. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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