Perry Marshall Minute: Play Dumb for Higher Profits

When's the last time you acted like your dumbest customer?

Mel, When's the last time you acted like your dumbest customer? John McGee (Fancher) was working with a Roundtable Europe client recently. One of the things John does as part of his Tactical Triangle Reviews is "act like a dumb customer." John says, "I'm VERY good at acting dumb…it comes naturally." Anyway, John tries to buy or sign up on the client's website. Noting, as he goes along, what might confuse a "dumb" customer. What might make them stop? Think? Do the wrong thing? Or just bail out of the site completely? He was doing this for the Roundtable Europe folks and as he did, the client would say… "Oh that's not supposed to happen." "Hmm we need to fix that." "Why did that page only show up for 1 second and then disappear?" All that, plus John's recs for making their process as "dumb-customer-proof" as possible. We online marketers rarely see exactly what our customers see. We assume everything is working the way it's supposed to work. We have blind spots that blind or confuse our customers. A confused mind always says NO. If these guys fix the problems they found with John, they could significantly improve their conversions and lower their cost to acquire a customer. Could be worth thousands of Euros each month. Your million-euro advice for today: Play dumb. Or, much better yet, have someone else (outside your company) play dumb for you. And if you haven't already, play smart by clicking here to join New Renaissance Club where members get discounts on events and programs like Tactical Triangle Review. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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