Perry Marshall Minute: How to get $4000/hour advice without paying $4000

I look for posts that start with "Perry" and I try to give the best answer I can give…

Mel, Once a month I dip into the New Renaissance Club Google Forum. I look for posts that start with "Perry" and I try to give the best answer I can give…to as many posts as I can…over the course of the day…usually the WHOLE day. R was about to start a brand new business and wanted my advice. I charge $4000/hour for one-on-one consultations. R pays $99/month for his New Renaissance Club subscription. It's BY FAR the most affordable way to get my advice on your specific problem. I can't guarantee I'll get to your question, but I'll do my darndest. And the advice I gave to R is sound advice for every business owner. (Unless you're Amazon or Wal-Mart (you're not)).

Hi Perry, I am ready to launch a new business in 2 weeks, so this opportunity to ask you comes at a great time for me. THANK YOU. I want to teach English. Wrote a book in 1994 on this topic and taught people 5% grammar and avoid 95% that is complicated. During Covid I taught a Zoom course on "Confidence in Speaking English for Working People". 21 people (2 doctors, 2 professors, 3 engineers, 1 CPA, 1 insurance salesperson, 1 teacher, etc.) got 100% result in a total of 16 hours of training in 8 days. No homework. Nothing. Just live training. This method works for all working people. 100%. The product (training) is great and works. It is inherently scalable because a Zoom meeting can handle a large number of people. Kindly advise regarding how to proceed: I think I can narrow my focus to engineers (30 million in India) and software programmers (5 million in India). Perhaps 20% are not confident in speaking English. -R

Here's my reply…

The narrower the better. "Confidence in Speaking English for Engineers" or "Programmers" or even "C Programmers" or "Ruby on Rails Programmers" or "2 Weeks to Confidence in Speaking English for Software Engineers" Even if it's 95% the same course as you would sell to a doctor or plumber, the 5% that's specific to engineering jobs and situations makes it 2-3X more valuable. Narrow, narrow, narrow. You could even subdivide it down to different native languages or dialects (Hindi vs other languages).

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Perry, I can deliver the training over Saturday-Sunday (16 hours) or over 8 days (over 2 weeks; 4 days per week). Perhaps I can reach them via LinkedIn by sharing content and ads. I think I can charge between $150 to $300 per student. Perhaps I can sell 5x more people at $79. There are no significant upsells for general audience. But, if I narrow the focus on software programmers/engineers only, then I can have upsells focused on "Using Non-Tech Skills for Rapid Career Growth for Programmers". One such idea resulted in 3x income in 7 months after I quit Intel (All I did was write at the top of the resume: I specialize in short-term high-stress projects).

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Yes exactly. Don't sell to 30 million people, sell to 1 million or less by being even more specific. Survey the people who sign up about their specific issues and frustrations and dial it in. Perry

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Thank you. I am grateful for being in this forum, getting replies from you as well as other members R

Congrats to R! I look forward to hearing more great things from him in the future. Are you trying to sell to too many people? Maybe not 30 million…but too many? It's a great way to make sure you're paying way too much for traffic and killing your conversions…and your business…maybe before it's even born. Dial it in. If you're not already a New Renaissance member and you want a shot at getting my advice the most affordable way possible, click here to join New Renaissance and ask away! Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages, click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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