Mel,
After 22 years of teaching entrepreneurs to build prevailing business, nobody in the marketing space has a better formula for Definitive Selling Proposition than we have right here in Planet Perry.
But I am disappointed and alarmed because to be blunt:
98% of clients, despite our best efforts, STILL have CRAPPY USPs and nothing even resembling a DSP.
So even though John and I have never been better at pulling this off when we have a willing client, I am concerned because we are in VERY dodgy, volatile economic times and most peoples' messages are not up to the task.
It's worse than that, though, because of A.I., the clock is ticking for every single person reading this to
NAIL IT
Once and for all. Before someone else does.
If you do not solve this problem now, you are going to be buried. I estimate you've got 7-13 months before you are in deep, serious trouble. You need to fix this NOW.
Online content / information marketing transformed nearly every industry 15-20 years ago (and left legions of old-school players in the dust forever). Now it's happening all over again with A.I.
That's why there has never been a time when it was more imperative to wield a sales message that penetrates epic levels of noise and clutter… grabs your target customer by the jugular.
90% of people fall far short (despite having been warned for years: You betta get your sales message dialed in. You betta fire back a rock solid answer as to why they should pick YOU instead of any and every other option).
Everyone attempts to solve this with hacks. More click-baity headlines… more intrusive tactics. They churn out more QUANTITY of content with "the power of A.I." (even as quality of content suffers)... chase workarounds, schemes and shortcuts… ramping up activity, casting about for the next piece of driftwood they can grab, burning out the clutch.
There's gonna be a lot of dead bodies washed up on shore.
They'll have nobody to blame but themselves.
A.I. only hastens your demise, because it doesn't solve any of your fundamental problems. It only makes your existing problems obvious to more people. Most use A.I. to churn out more mediocrity. Diluting coffee grounds with sawdust.
A.I. has all but eradicated the need for humans to do lower and even intermediate level marketing tasks. It has deteriorated $100 per hour gigs into $10 per hour grunt work…and in some cases made them simply evaporate into mist.
POOF.
Yet A.I. has catapulted true high level thinking to unprecedented levels of power.
But it won't tell you what's superior about your product or how to position it. It won't build you an 'espresso machine'. It won't make your business into a Star. It won't turn driftwood into treasure. It won't make a mediocre service worth 10X the price you're asking.
BUT… When you are the undisputed #1 choice, able to command premium fees because the essence of your offer is well defined, A.I. opens all manner of delicious new avenues to you. It doubles the productivity of every staff member, enriches your cash flow and accelerates your next product to market even faster.
Power Prism starts imminently.
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