Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19.
Find Out More Here
Mel,
Question…what businesses are most vulnerable to AI disruption right now?
Answer…
- Information and content marketers
- Service providers (especially copywriters, designers, funnel builders)
- "One size fits all" companies
- Businesses following "best practices"
If your business falls into any of these categories, you're standing directly on top of what I call the "San Andreas Fault of AI" – and the ground beneath you is cracking wider every day.
But there's good news: You can reposition your business by building protective moats that AI can't easily cross. In fact, with the right approach, these moats actually become DEEPER and WIDER as AI becomes more powerful.
Every business that exists on the internet now needs at least two of the following four essential moats:
1. TRUST MOAT: This includes your personal brand, reputation, and the relationships you've built. AI can't replicate authentic human connection (yet).
2. DIGITAL MAGNETISM MOAT: Your unique point of view, media presence, communities, and original content that automatically attracts the right people.
3. PERSONAL + PHYSICAL MOAT: The elements of your business that exist in the physical world – events, products, experiences, and real estate.
4. DIGITAL SYSTEMS MOAT: Your proprietary network effects, automation, and customization capabilities that get more valuable as they grow.
But here's the critical insight: The AI fault line doubles in width every six months.
This means your moat needs "tank treads" – it must automatically move and adapt as AI capabilities expand.
Otherwise, you'll soon find yourself on the wrong side of the divide.
That's exactly what we'll be building at my Denver AI Renaissance Lab, July 17-19.
In just three days, you'll walk away with:
- A crystal-clear understanding of which moats YOUR business needs most
- A custom-built AI engine that becomes your daily thinking partner
- Implementation frameworks that turn strategy into action
One attendee from my April Chicago event told me they received 10X the value of their investment before the first day's lunch break.
That's how powerful this new paradigm is.
Due to the hands-on nature of this event, I'm limiting attendance to just 30 serious entrepreneurs.
[Secure Your Spot Now]
The world isn't just changing – it's splitting in two.
Make sure your business is on the right side of the divide.
Seize the day,
Perry Marshall
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