Mel,
AI is splitting the business world in two.
On one side are the companies adapting fast and gaining ground.
On the other are those with their heads buried in the sand, losing relevance (and market share) by the day.
AI is not just a trend.
It's the new operating system for business.
And here's the question you should be asking:
"Where is AI about to eat my lunch?"
Because that's what's happening to people who don't adapt fast enough. Their lead magnets, their offers, their positioning – all starting to feel generic, outdated, or redundant.
But if you use AI right, you can protect what's uniquely valuable about your business. You can build moats that grow stronger as AI grows smarter.
I'm one of the guest speakers at the upcoming Unleash AI For Business Summit – a free virtual summit on July 22–23.
Save your seat here
In my talk, I'll walk through:
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How to quickly spot which parts of your business are vulnerable to AI disruption
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What "Moats on Tank Treads" are – and how to build them fast
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Why personalization + self-improving systems are the future of both marketing and product delivery
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How to use your unique personality, abilities, assets and liabilities to make better strategic decisions
You'll also hear from 30+ other entrepreneurs doing smart, non-gimmicky things with AI…
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Using AI to land PR, gigs, and guest spots without chasing people
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Creating on-demand sales copy and video content that actually converts
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Turning messy notes and raw ideas into finished offers in record time
This summit is about long-term leverage, not gimmicks or shortcuts.
Register here
Carpe diem,
Perry
P.S. My advice: Don't use AI to do what you were already doing, just faster. Use it to rethink what only you can do – and how to protect it as the landscape shifts.
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