Your moat won’t build itself

Mel, In medieval times, moats were how you protected your castle. In business, the concept is the same. And in the age of AI, moats matter more than ever – because the rate of change isn't just fast. It's exponential. I'm one of the speakers at the upcoming Unleash AI For Business Summit – a free virtual summit on July 22–23 – and I'd like to personally invite you to attend. This isn't a hypefest. It's not AI for AI's sake. It's a clear-eyed look at how real entrepreneurs are using AI right now to streamline operations, generate leads, and create smart, sustainable growth. In my session, I'll show you: How one client replaced PDFs and static videos with an interactive AI system that evolves, improves, and builds real community Why personalization is the new moat – and how it gives you leverage against AI copycats and commoditization How to pinpoint exactly where your business is vulnerable to disruption (and where you're already strong) A free diagnostic I created that shows you what kinds of digital moats to build – based on your assets, your liabilities, and your unique approach to business Too many people are ignoring AI, hoping it goes away. Others are chasing shiny tools with no real strategy. Neither works. What does work is understanding where you stand – and building from there with precision. Start with this summit. 👉 [Grab your free ticket here] Carpe diem, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459