Mel,
Paul signed up for our Denver Perry Marshall Live expecting copywriting tips and ChatGPT prompts.
What he got changed the trajectory of his business.
"I thought I was going to get mostly information about how to do copywriting and editing and things like that and it just went in a totally different direction. A very, very good direction."
See, Paul came in with five different business directions he was considering:
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Continuing his agency and moving into consulting
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Teaching critical thinking and decision-making
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University-level teaching
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Working with major donors
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And more...
He was stuck. Paralyzed by options.
Then he worked with his custom GPT built using Scott Schang's Genius Flip and Strategic Moat Mapper.
"What I come to appreciate is the prompts for thinking. You know how to think about something new."
The AI didn't just give him generic business advice. It analyzed his specific situation with the wisdom of someone who knew his cognitive blueprint, his strengths, his market position, and his energy patterns.
"Two of those options, the GPT was excited about. Two of those, it was like, well, if you wanna go, you can go from this direction and it will be okay, and if you don't wanna go, here's some things you might want to think about... So it was very even... if you go, only go this way, and if you decide not to go, here's an exit plan."
Not just cheerleading or generic motivation.
Strategic intelligence that understood nuance, trade-offs, and Paul's actual situation.
The breakthrough question it posed: "Fundamentally, it was where do you want to spend your energy?"
Result? Paul discovered what he calls his "hidden superpower" and got clear direction on which paths to pursue and which to gracefully exit.
This is what happens when AI thinks strategically about your unique situation instead of just spitting out generic tactics.
Paul's background? His team has raised $3 billion for clients. This isn't someone looking for basic business advice. This is a seasoned professional who got strategic clarity he couldn't achieve on his own.
We're doing it again in October in Orlando.
3-day experience: $3449 ($2949 for New Renaissance 12 and above)
October 8 only: $1499 ($1249 for New Renaissance 12 and above)
Get your strategic clarity here.
Seize the day,
Perry Marshall
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