48 hours: Your YouTube predictability system (live Wednesday)

Mel, Tom Breeze and I are going live to walk through the system that turns YouTube ads from "expensive experiment" into predictable lead generation. Tom's system works because it's designed around how the algorithm actually learns. Not how you wish it worked. Not how Facebook works. How YouTube works. Let me give you a preview with a real case study: The Lead Quality Rescue A coaching business came to Tom with a problem: YouTube was generating leads. Decent volume. Acceptable CPA. But their sales team hated the leads. Show-up rates were terrible. Close rates worse. The economics didn't work. The diagnosis: They were optimizing for cheap opt-ins, not quality signals. Tom rebuilt their conversion definition. Added qualification mechanics. Shifted the campaign structure to optimize for signal quality instead of volume. Result: Fewer leads. But better show rates. Higher close rates. Stronger economics. Predictable CPA isn't just about cost. It's about predictable quality. On Wednesday, Tom and I are breaking down: The "signal ladder" framework (how to teach the algorithm what "good" looks like) How to structure campaigns for learning, not just delivery The creative engine that produces consistent winners without needing "talent" Why your funnel doesn't need to be perfect – just traffic-ready This is for you if: You're done guessing why campaigns work one week and die the next You want to scale what's already working (not start from scratch) You're ready to build YouTube as a durable system, not a one-off test REGISTER HERE   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459