FORA.tv launches conference and event video subscriptions

December 12, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue FCC creates tech transition task force TopGear mag launches interactive iPad app FORA.tv launches conference and event video subscriptions Hands on with Twitter's new photo filters Making ebooks a news publishing revenue stream Tangled in punctuation advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal FCC creates tech transition task force The Federal Communications Commission is highly involved in how wireless broadband networks will operate in the 21st century, now that it has formed the Technology Transitions Policy Task Force. Goals include ensuring "that our nation's communications policies continue to drive a virtuous cycle of innovation and investment, promote competition, and protect consumers." FULL ARTICLE - The Hill advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. TopGear mag launches interactive iPad app Nineteen-year-old Top Gear magazine just launched an interactive iPad app that demonstrates the type of unique content for which users may be looking on that platform. Features include videos, statistics, and a comprehensive buyers' guide. FULL ARTICLE - Media Week FORA.tv launches conference and event video subscriptions If you feel that you cannot make it to enough industry conferences and other events in a given year, FORA.tv's subscription offering, Front Row, will stream videos of the events to you. Rates are monthly, or $99.99 for the year. FULL ARTICLE - paidContent Hands on with Twitter's new photo filters To tweet or to Instagram your digital images? For publishers, the decision will, of course, be based on where your readers are. Some say Twitter's brand-new photo filters are easier to use than Instagram's, but they are also limited to the Twitter platform. FULL ARTICLE - Mashable Making ebooks a news publishing revenue stream Are you leveraging your publication's archival content to create another revenue stream? UK pubs The Guardian and The Financial Times have been creating ebooks at little expense and gaining incremental revenue that has added up to significant earnings. FULL ARTICLE - The Media Briefing Tangled in punctuation Journos, we all get into bad writing habits, or fall victim to wonky editorial style guides. But, it is never too late to right the punctuation ship. The New York Times is here to give you a refresher on how not to use em dashes, and other punctuation advice. FULL ARTICLE - The New York Times advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

Longform journalism morphs in print as it finds a new home online

December 11, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New profile pages coming to all Twitter users Dec. 12 Pew: Younger news readers more likely to click on tablet ads What two years of traffic data teaches you about mobile How publishers can win at programmatic Tips for an RTB-dominated display ad market Longform journalism morphs in print as it finds a new home online 5 digital skills every journalist should have advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. New profile pages coming to all Twitter users Dec. 12 In a bid to look more like Facebook's Timeline, Twitter is updating everyone's profile pages. Unless you want a "default grey image" on your page, you might want to upload a header image soon. FULL ARTICLE - CNET advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Pew: Younger news readers more likely to click on tablet ads Most of the people (58 percent) who read news on tablets prefer to see a print-like reading experience, while 41 percent want a more high-tech interactive experience with audio, video and graphics. FULL ARTICLE - Poynter What two years of traffic data teaches you about mobile Some of the grand themes of the past two years – the rise and rise of Apple, the decline of Nokia and RIM, and device fragmentation – were laid bare as The Guardian began the task of rebuilding their mobile site FULL ARTICLE - The Guardian How publishers can win at programmatic While it's certainly not perfect, programmatic buying makes buying and selling ads more cost-efficient and scalable. It's painstakingly clear to all participants that display campaigns are still too expensive to launch and run manually. So if programmatic buying removes so many inefficiencies, why all the negative buzz from publishers? FULL ARTICLE - Digiday Tips for an RTB-dominated display ad market AdExchanger's roundup of 2012 stats about real-time bidding drives home how the automation of the online ad market is no fad - it's already here, is growing rapidly and looks like it's going to become the dominant form of ad buying in the near future. FULL ARTICLE - The Media Briefing Longform journalism morphs in print as it finds a new home online As technology has renewed attention to longform journalism with platforms, apps and sites like Instapaper, Longreads, Byliner, The Atavist, Kindle Singles and The Longform iPad app to name a few, Poynter wonders: Does longform journalism still have a place in print? FULL ARTICLE - Poynter 5 digital skills every journalist should have Rather than lamenting the changing tides of journalism, you might as well take it in stride and ramp up your resume for the new media world. Mediabistro asked seasoned journos give tips on how to acquire the digital skills that all journos must have. FULL ARTICLE - Media Bistro advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

Social media marketing strategy checklist for 2013

December 10, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue White House joins Pinterest Social media marketing strategy checklist for 2013 Consumers' social time online includes improvement in ad tolerance 5 points of inspiration from Engadget's responsive redesign Why branded content is beating editorial Will a secretive summit in Dubai mark the end of the open Internet? advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal White House joins Pinterest With new users including the White House, Pinterest is proving to be a heavy hitter when it comes to connecting with audiences. While conversion rates from Pinterest are unclear, the relationship-building capabilities of the social site are worth publishers' attention. FULL ARTICLE - CNET advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Social media marketing strategy checklist for 2013 Here is a checklist for getting your social media marketing strategy in line for 2013. Insights include itemizing your digital assets, and getting your team on board. FULL ARTICLE - ClickZ Consumers' social time online includes improvement in ad tolerance According to a study by Nielsen, 20-30% of consumer time online is spent on social sites, and "tolerance to social advertising is increasing." Publishers not taking social media seriously should note that the medium is "no longer in its infancy," according to Nielsen. FULL ARTICLE - Search Engine Watch 5 points of inspiration from Engadget's responsive redesign Thinking about a responsive redesign? There are tactics that publishers can glean from Engadget's, including "easily digestible info at a glance." Here are 5 more. FULL ARTICLE - 10,000 Words Why branded content is beating editorial Do you have a branded content strategy? "What good branded editorial should do is rally people around an idea central to the brand's messaging but not directly about the brand." This is the concept behind what some might claim is beating out traditional editorial in terms of engaging audiences, because the content is highly tailored for a specific niche. FULL ARTICLE - Digiday Will a secretive summit in Dubai mark the end of the open Internet? Have you heard if the International Telecommunication Union? Well, they're meeting in Dubai right now to regulate the Internet with new rules. Who are they? An arm of the United Nations that Google thinks might actually have the power to grab control. FULL ARTICLE - Forbes advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.