Huffington Post bets big on 12-hour news feed

April 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The FT's new iPad Web app features morning and live editions, a personalized MyFT hub, and more Huffington Post bets big on 12-hour news feed OC Register: Serve your readers — everything else is secondary Rumors: iOS 7 getting a complete UI overhaul Video autoplay: the most hated digital ad tactic Safari still winning the mobile browser war advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. The FT's new iPad Web app features morning and live editions, a personalized MyFT hub, and more The Financial Times (FT) has launched an all-new iPad-focused Web app today, representing its first major overhaul since it launched almost two years ago. This latest launch falls a month after The New York Times – often lauded for its efforts in the digital space – launched a prototype of an all-new NYTimes.com, with a cleaner app-like design. FULL ARTICLE - TheNextWeb Huffington Post bets big on 12-hour news feed When HuffPost Live launched last summer, the plan was for a constant live stream on which Huffington Post reporters, bloggers and editors would appear regularly, giving viewers "a real-time sense of what is happening on verticals all across HuffPost," according to a press release. By March, they claimed to be "trending towards" over 48 million views. FULL ARTICLE - New York Observer OC Register: Serve your readers — everything else is secondary The OC Register started spending money on the newspaper, pouring tens of millions of dollars into the Register newsroom — which is now a staggering 50 percent larger than it used to be — hiring reporters and editors, and launching almost a dozen new sections. Here's the rub: that investment will benefit paying customers only. FULL ARTICLE - paidContent Rumors: iOS 7 getting a complete UI overhaul Apple is preparing a major overhaul of iOS, the software that runs the iPhone and iPad, says plugged-in Apple blogger John Gruber. He says the "word on the street" is that engineers inside Apple who are authorized to carry around new iPhones have a filter on their screen so that the side viewing angles are diminished. FULL ARTICLE - Business Insider Video autoplay: the most hated digital ad tactic Talk to regular Internet users, and they'll tell you they loathe them. But in this instance, in a world where programmatic ad buying is decimating CPMs, the healthy prices still enjoyed for video ads means adopting a let-users-be-damned attitude. Will this practice prematurely devalue video inventory? FULL ARTICLE - Digiday Safari still winning the mobile browser war Apple's mobile Safari browser is beset on all sides by eager challengers, but it continues to hold its own, as the latest market share data from Net Applications shows. Safari for iOS captured 61.79 percent of all mobile browser Web traffic in March according to Net Applications. FULL ARTICLE - AllThingsD advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

The Financial Times has a secret weapon: data

April 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Financial Times has a secret weapon: data Why B2B marketers are busting the company budget Big data, big ads, big results: pulling data science into a premium exchange Intelligent Content: how personalization is changing media Publishers can't avoid Android tablets but few design with them in mind Collective Bias raises $10.5Mt to expand its shopping blogger network 4 ways to get subscribers to open your emails advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. Use promo code SXGO5A913S to get three listings for just $297. The Financial Times has a secret weapon: data By looking through reader data, the Financial Times was able to recognize the kinds of patterns readers display before purchasing subscriptions. The effort has been so successful that FT's data team now numbers more than 30 across three groups. FULL ARTICLE - Mashable Why B2B marketers are busting the company budget Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets. FULL ARTICLE - Mashable Big data, big ads, big results: pulling data science into a premium exchange If you're planning to launch a premium display marketplace, audience targeting and insights are going to be a critical element. Insights are always important, of course, but when you're investing in oversized rich-media advertising units and targeting particular audience segments among affluent consumers, you'll want to be confident that the ads are reaching the right folks. FULL ARTICLE - MediaPost Intelligent Content: how personalization is changing media With the introduction of analytics into the visual design of written content, we are on the cusp of an era of incredible evolution: one where the design of information changes in real time in response to data about the readers consuming it. FULL ARTICLE - paidContent Publishers can't avoid Android tablets but few design with them in mind Since 2010, Apple's dominance of the market allowed publishers to reach the majority of the tablet audience by targeting just one device: the iPad. But times have changed. FULL ARTICLE - Poynter Collective Bias raises $10.5Mt to expand its shopping blogger network More and more consumer publishers are turning to commerce to improve their revenue diversification efforts. The movement is also gaining steam in the startup world: Collective Bias, which was founded in 2009, operates a network of 1,400-strong "shopping-focused influencers" – which it says have an "aggregate multichannel reach in excess of 50 million". FULL ARTICLE - TechCrunch 4 ways to get subscribers to open your emails If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action. FULL ARTICLE - Entrepreneur advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Mail Online eyes U.S. for digital growth, targets $150 million in digital revenues

April 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Tablet innovations: social sharing, packet publishing and the 'demizine' Mail Online eyes U.S. for continued digital growth Paywalls: a global trend but not an industry savior For ad clicks, tablets outperform smartphones (Screen) size matters for connected device interface design Why innovators get better with age Why 20-somethings don't pay for content Tablet innovations: social sharing, packet publishing and the 'demizine' Publishers are showing more confidence in moving beyond the digital replica, emphasizing a freemium model that exposes more content through social and web integration. August Home Publishing has gone further and completely re-imagined one of its brands around mobile. FULL ARTICLE - eMedia Vitals advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. Mail Online eyes U.S. for continued digital growth Mail Online publisher Martin Clarke has set his sights on $150 million in digital revenues within the next five years. Will his plans for a launch of a U.S.-focused brand help him achieve that goal, or is he overestimating the health of America's digital news economy? FULL ARTICLE - The Guardian Paywalls: a global trend but not an industry savior Newspapers, once reluctant to try to charge readers for access to their Web sites, have begun doing so in droves. As the quest to find revenue streams outside of advertising becomes more urgent, media companies across the world are challenging many assumptions as to what kinds of content readers will pay for. FULL ARTICLE - The New York Times For ad clicks, tablets outperform smartphones Examining the performance of ads on smartphones vs. tablets, Adfonic found that tablet ads performed better across a range of metrics and industries in December 2012. Branding campaigns, in particular, garnered 250% higher clickthrough rates on tablets vs. smartphones. FULL ARTICLE - eMarketer (Screen) size matters for connected device interface design Green Throttle Games CEO Charles Huang walks through his company's rationale for targeting Android-powered TV's: engagement. The article made me think of how my nephews play "Mario Kart tag" in the schoolyard with their friends (they pretend to be characters and chase each other). One became familiar with the franchise via his Nintendo DS while another from his Wii. This one brand has successfully adapted to different screen sizes to stay mainstream. FULL ARTICLE - VentureBeat Why innovators get better with age While many companies are intentionally reducing the average age of their work forces in an effort to save money, less gray hair sharply reduces an organization's innovation potential, which over the long term can greatly outweigh short-term gains. FULL ARTICLE - The New York Times Why 20-somethings don't pay for content A generation that has grown up on free content available through the Internet has been trained not to pay for content. They do, however, use someone else's subscription to access premium content. Challenge or opportunity? FULL ARTICLE - paidContent advertisement Text ad position Consectetuer Adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo. Click here. advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.