The Most Powerful Marketing Tool I Possess (Webinar Tuesday June 24)

The Most Powerful Tool Marketing Tool I Possess (Explained by the Man Who Built It) 80/20 Skew Curve Webinar, Tuesday June 24 REGISTER HERE   Mel,   For the past ten years, I've been using my 80/20 skew curve tool to make uncanny predictions about every business move I make, and uncanny predictions about moves my students should make. This tool multiplies your list-building capability because exponential 80/20 math applies to every list you’ve ever built. The tool applies to your USP because 1% of your uniqueness accounts for 50% of your advantages in the marketplace. The tool applies to your offers because many times just by adding one or two offers to your business, you can transform your profitability. The tool also helps you benchmark which offers are better and which are worse. If one of your offers is lame, it will tell you. Perhaps most important of all:  The tool applies to every aspect of web traffic. Google, Facebook, leads, customers, members. Impressions, clicks, actions, visitor value, Lead value. Time on site, repeat visitors, conversions, demographics, psychographics. Products, referral sources, keywords, affiliates, winning ads and losing ads. I gave this tool away to everyone who bought my 80/20 Sales & Marketing book. You can find it at 8020curve.com.   If you haven't seen it, you should. But, if it's not immediately obvious how to use it (it won't be), there is something else you should see: Free Webinar: Perry Marshall's Secret Weapon Explained (by the man who built it) Brian Woodruff, the man who built the tool, will take the 8020curve tool through it's paces on Tuesday June 24, Noon Eastern. He will show how to get real world answers using real world data (probably some from attendees - maybe even yours). Best of all, he's doing it for free, so jump on for a free ride on the 8020curve.   REGISTER HERE   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Do You Practice this Entrepreneurial "Discipline"?

What are You For & Against? Read the Perry S. Marshall & Associates For/Against Manifesto Here   Mel,   Just a couple of weeks ago, a client came to my house for a one-on-one consultation.  He had paid for a full day of my time (not cheap). He had paid for round trip airfare. Paid for a hotel. Given up a couple days from running his busy company. He had thorny business concerns that we needed to unpack, reframe, and hopefully solve.   This was serous business   But before noon, he stopped me and said, "OK, I think we're good.  I got what I came for.  I'm going to visit some people while I'm here in town."   Um, ok...great.   After he left, I told my wife, Laura, what happened and she said, "So, what are you going to do with your afternoon off?"   I muttered, "Well, I've got a webinar tomorrow I could work on, and I guess I could bang out a few more pages in the book..."   She stopped me, "Perry, a client just told you that you gave him a full day's value in just a couple of hours. Don't go back to work. Celebrate. Take the afternoon off and do something FUN!"    She was right, of course. She's always right about stuff like that.    Most of us entrepreneurs rush from task to task, fire to fire, crises to crises, project to project.  I'm guilty too.   And when something good happens...when we finally GET what we've been working for...we land a big client or we pull off a great product launch or we hit a revenue goal or whatever...we just kinda mumble and move on to the next thing.    That must stop.    We need to practice the discipline of celebration. Yes, it's a discipline. It sounds funny to put it that way, but it is.  The proof is my example above and the fact that you were probably nodding your head when I told it.  I had to be reminded of it. We all do, it seems. We have to be reminded to have fun.    I need to be reminded even though it's part of my own company's "For/Against" manifesto, which I helped write a few years ago!   "We are FOR gratitude and celebration under every circumstance."    Why are we for celebration?  Because it's part of an abundance mentality.  A worldview that says, "If I take time to celebrate and give thanks, I'm not losing time. I'm not losing money. In fact, the very act of celebrating and giving thanks will bring me...and the world...even more blessing."   So, I did take the afternoon off, went for a walk (it was a gorgeous day), hit my favorite music store, chatted with some good friends.  In a very simple, but profound way, I celebrated.   And I returned to work the next day refreshed, peaceful, thankful, and, yes, more productive.   When is the last time you celebrated?  Are you FOR celebration?   Like me, you might need a gentle reminder. So, I'm giving it to you.  What happened this week that you should celebrate? Even if it's something small, make sure you celebrate and give thanks this weekend.  And give some thought to what you're FOR and AGAINST.     Carpe Diem, Perry Marshall                 ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Warning: This Will Freak Some People Out

Day One: Liberation Seminar Go from 60 Hours to 20 Hours Per Week September 28, Chicago Apply Here     Mel,   The alarm clock meep-meeps at you at 5:45am.  You hit the snooze once or twice, and then roll out of bed and rub the 5 or 6 hours of sleep from your eyes. Shower Dress Coffee Commute Then it's straight to the inbox, the voice messages, the texts, the snail mail, the faxes. A flurry of phone calls, minor fire fighting, and the various and inevitable crises du jour. Maybe you catch a few minutes respite at lunch, but more likely you plow right through it. Morning slides into afternoon...slides into evening. Commute home. Arriving after 7pm, sometimes as late as 10 or 11? More emails, more voice messages, more minor crises. Collapse into bed. Rinse. Repeat. Repeat. Repeat...         Distracted from distraction by distraction         Filled with fancies and empty of meaning         Tumid apathy with no concentration         Men and bits of paper whirled by the cold wind...             T.S. Eliot "The Four Quartets" Question: Do we like being hamsters on a wheel? Answer: Yes, we do. You may object. You may grumble and complain, in an attempt to prove that you do not wish for this rut of distraction from distraction by distraction.  You may even say, "There's got to be a better way."   But, deep in your mind, you love the hamster wheel. We all do. Your mind is a powerful tool.  But it adores routine.  It worships repetition. It seeks out the oh-so-soothing compulsions of "work". It justifies its obsessions with work ethic platitudes. It aches to stay stuck in the grooves it has worn into your life. Call it addiction. Call it obsession. Call it compulsion. It is hard-wired into us.  The mind, left to its own devices will seek out the hamster wheel. And happily keep you spinning, and getting nowhere, for as long as you stay in its hazy, hypnotizing spell. The symptoms... How does sitting perfectly still, with no sound or flickering images, for even 5 minutes make you feel? Can you do it? Do you feel agitated when you can't find your smart phone for 15 minutes?  When's the last time you switched it off? If I told you take a week off and not tell anyone where you are, does your mind sputter and misfire ? If I told you take a month off, does that make your hand shake? Your heart palpitate? If I told you you MUST assemble a staff that works better when you're not around, do the cold sweats start?   (I still have all those symptoms, by the way. OK, maybe not the smart phone thing, but Mr. 80/20 Sales & Marketing still fidgets when he has "nothing to do".)   And if I said that you MUST go from working 60 hours down to 20 hours a week  to achieve your dreams...would you believe me? I promise you it's true. The longer I'm on this planet the more I believe there may be few things truer in this life. If you don't get off the hamster wheel...you'll never get off the hamster wheel. Period. Your mind simply will not allow it. Unless you completely shift your paradigm. Unless you completely reframe the questions.   On September 28, Richard Koch will completely reframe the question. Shatter your paradigms. He'll show a select group of participants, how to... Go from working 60 to 20 hours per week Get away for days, weeks, even a month, and have your business work BETTER when you're NOT around Hire a small number of people and train them to do your $100, $1000 and even $10,000 per hour tasks (this can be reduced to a formula!) Operate from a state of "recreation", not crises management Go from being distracted from distraction by distraction to doing what you really want to do. You won't get there through micromanagement, you won't get there through working harder, you won't get there through tips and tricks and tactics. Those are all distractions from distraction by distraction. Hamster wheels. You must reframe the question. Apply here.    Carpe Diem, Perry Marshall   PS: Warning: This is not for everyone.  It will freak some people out. Some people simply cannot handle being "hands off", being "unavailable", being "out of the loop".     So, if being hands on, constantly available, and in the loop fills your soul with deep satisfaction, this is not for you.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Is Your Sales Funnel Obsolete? Take the Quiz

Two-Minute Quiz Tells You “How Smart is My Sales Funnel?” Take the Quiz Here   Mel,   Is your business suffering from Internet Inflation? Just a few years ago, you could write a few killer Adwords ads, drive traffic to a landing page, give away a free report, and build a list of leads fairly quickly and inexpensively. Then you drove them to a 27-page sales letter that tried to address every single benefit of your product, as well as every single possible objection to your product that those prospects might have...and hopefully pull enough sales to make the whole machine profitable. And maybe send them to an autoresponder sequence that tried to sort and sift and sell them even more. Well, as you know, that machine is sputtering. Nearly every entrepreneur I consult with is telling me… “I’m having to buy more traffic just to get the same results I got as little as a year ago.” “It’s harder to convert opt ins to paying customers.” “My sales people are spending way too much time on “tire kickers” and not enough on real, honest-to-goodness prospects.” “Sorting the wheat from the chaff is taking a lot longer than it used to.” And it’s because of “internet inflation.”  What’s internet inflation? Internet inflation goes like this… As information becomes easier and cheaper to come by, getting people to “pay” for that information, even with just an email address, gets more and more expensive. Why? Because nobody wants information. They want clarity. And most traditional internet marketing sales funnels (probably yours) don’t provide clarity.   They just provide more information. If you’re giving away a free report, white paper, video, webinar, email series, free sample or checklist, what you’re telling your visitors is, “I know you’re trying to decide if my product is right for you, so here’s some more work for you to do to find out if it’s right for you”. And that doesn’t cut it in 2014. I know from personal experience with hundreds of thousands of visitors, that it is way harder and more expensive to get people to part with their email address for a one-size-fits-all information widget than it was just 12 months ago. Your visitors, your prospects are getting smarter, more discerning... Is your sales funnel getting smarter with them? Here’s a quick way to find out. Take the “Scorecard Sales Funnel” quiz here. If your score qualifies you, I’ll show you a way to... Cut your time from lead to sale. Charge higher fees Lower your cost per lead Eliminate time wasted on tire kickers. But I won’t send it to you unless you qualify.   Take the 2-minute quiz here to see if you do. Carpe Diem, Perry Marshall P.S. If you read everything above and thought “My free report is still working just fine”, you should definitely take the quiz. Because, if you qualify, I’ll show you how to keep using that free report and inject it with “opt-in steroids”.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The "99/1" Skill That Can Double Your Income This Year

The "99/1" Skill Interview with Larry Benet Thursday, June 13, 2pm Eastern REGISTER HERE     Mel, Back in April I did a webinar with Larry Benet, and what he taught on that webinar is not only 80/20 powerful...it's 99/1 powerful.    Maybe even 99.9/0.1 powerful. So, we are doing an encore webinar this Thursday at 2pm Eastern. I know from personal expererience that what Larry teaches is true... You're probably just ONE relationship away from doubling your business. ONE relationship away from joint venturing with a partner that can drive you to massive sales. ONE relationship away from bringing on a key employee. One relationship away from raising more capital to grow your business. One relationship away from raising more money for their favorite charity. For me, that one relationship was probably Ken McCarthy. Way back before almost anyone knew what the heck "Google Adwords" was, Ken asked me to speak at his System Seminar on the topic.   And the rest is history. Sure, there were other relationships that were important to kick-starting my business into the stratosphere, but Ken was the "99/1" in that equation. On this webinar Larry will show you how to find the "Ken" for your business...in fact, he'll show you how you can find and develop powerful relationships with many "Kens".    Here's just some of what Larry will deliver on Thursday... How to achieve any goal faster through the power of "connection currency". How to get more business the easiest way possible - by getting (and making) more referrals. How to avoid THE ONE relationship mistake that can cost you millions. How to become one of the most influential people in your industry this year. Influence, authority, credibility and connections are not only 80/20, they are the 99/1 of any business. And Larry's process helps you reach the richest segment of your market faster, cheaper, and with more certainty and predictability than just about anything else out there. What 99/1 connection do you need to make to achieve the breakthrough you need in 2014? The CEO of a complimentary company that has huge access and quantities of the target buyer you're after? A top-grade expert in online marketing, international trade, cash-flow? An entrepreneur willing to sell you a business for nothing down? A famous athlete, celebrity, business icon to endorse your business, product, service? Larry " The Connector" Benet help his clients and business partners find connections like this every day.   And on Thursday, he'll help you find that "99/1" connection as well. To Register just click here   Carpe Diem, Perry Marshall P.S. You can also register to get  CONSULTING on the webinar via a HOTSEAT with Larry.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Avoid Feeling Like an "80/20 Slacker"

What Should You Do Today To Make Your Business a Star? Take the Test Here   Mel,   Just got this email from Ari Galper... "Perry, you’re not going to believe this (correction, you will, of course). "I’ve been ruthlessly applying 80/20 in the last 6 weeks and my Star Principle score moved from like 115 before and now it’s at 155...and for the first time ever, we generated $100,000 (paid in full) in a week last week. "This has raised my consciousness to realize I could be generating $400,000 a month with more 80/20…keep drilling this 80/20 in our heads."            Go, Ari, go. What's a "Star Principle Score"?  It's an ingenious set of short questions developed by Richard Koch, author of The 80/20 Principle and The 80/20 Manager. Richard uses it to determine what businesses to invest in.  And to say it has worked for him, is an understatement. Thanks in large part to this simple formula, Richard has taken his net worth from $4 million to $274 million. But what does that have to do with YOU?   Well, here's something I hear a lot from entrepreneurs who really grab hold of 80/20...   "Perry, I've eliminated so many $10/hour and $100/hour tasks I used to do that now I have TOO MUCH free time. What am I supposed to do with all this extra time?  I feel like a lazy sod". Well, the Star Principle not only tells you whether or not your business is a "Star" now, it also tells you exactly you where you should be working on your business (in all that "free time") to transform it into a Star. That's what Ari's been doing: Using the Star Principle tool to find out what tasks to spend his "free time" on to get the biggest 80/20 bang for his buck.   And, at $100,000 per week, I'd say it's working pretty well for him. Take The Star Principle Test here and find out what you should be working on today.   Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are You an 80/20 Entrepreneur: Quick & Dirty Quiz

Get Your Golden Ticket Star Principle Seminar with Richard Koch September 28-30, Chicago   Mel,   Think you're an 80/20 entrepreneur?  In his excellent book, The 80/20 Manager, Richard Koch provides a quick and dirty quiz for determining whether you're an 80/20 manager.   So, I've taken some liberties with his quiz to make it relevant to entrepreneurs.    Get a pencil ready and let's see how you do... How many hours a week do you work? (If you work 35 hours or fewer, score 2. For 36-40 hours, score 1. No score if you work more than 40 hours per week). Do you compile "to-do" lists? (2 points for no. No points for yes). Do you love your work? Do you tap dance your way to your office? (2 points for yes. No points for no). Is there too little time to finish everything you want to get done? (2 points for no. No points for yes.) Are you often stressed or tense at work? (2 points for no. No points for yes.) Can you think of another business you'd rather be in? (2 points for no. No points for yes.) Do you talk to customers every week or nearly every week? (2 points for yes. No points for no). Are you pursuing a simple strategy that is working well for your business? (2 points for yes. No points for no). Do you have one or more great mentors? (2 points for yes. No points for no). Do you regularly lunch with different acquaintances outside your business? (2 points for yes. No points for no).   Add up your total. Maximum score is 20. The higher your score, the more likely you are to be an 80/20 entrepreneur.   If you scored 16 or more, you're likely an 80/20 entrepreneur.    If you scored a 11-15 it means you're probably on the right track but not quite there yet.    And if you scored 10 or fewer points, you've got some serious 80/20 implementation to do.  Really low score?  You may need to think long and hard about transitioning out of your current business altogether!     The Best Way to Raise Your 80/20 Entrepreneur Score If you'd like to work less...If you'd like to feel less stress...If you'd like to love your work more...if you'd like to bring more simplicity to your business...and make more money doing all this...you must ruthlessly apply 80/20 to every aspect of your business.   And, to get the most advanced 80/20 strategies directly from the master himself, live in-person, at a very special 1-day "Liberation Formula" event in Chicago...and get them all at no-charge...   Apply for your Golden Ticket here.   Carpe Diem,   Perry Marshall                       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here