Your 60-Minute, Stay-at-Home Business Transformation

Introducing the "Virtual 4-Man Intensive" 80/20 Digital Business Lab September 18 Get Details Here   Mel,   How much can you transform your business in just 60 minutes? A while back I turned on my 80/20 x-ray machine and pointed it at Adam Libman's business. Adam's a tax strategist from Arcadia, CA, and, well, I'll let him describe what happened... "We did an 80/20 on my client list. Then we did an 90/10 on my client list. Then we did a 99/1 on my client list. That's when the "aha" moment really happened. I realized I wasn't positioned as the solution for my top clients wants and needs. Perry quickly broke down the disconnects between the messaging and services offerings for our top clients compared to our other clients. So, we changed our positioning; changed our service offerings. We now attract clients we actually like doing business with: they pay more, they are nice, they are respectful, they are fun to interact with. We even now get to reject prospective client we don't like. That would have been enough value for our 4-man. But, since it only took an hour to 80/20 our client list, we charged on."     It only took an hour. A business transformed in 60 minutes. Do you need clients who pay you more? Do you need more traffic, or higher quality traffic, for your site? Do you need your website to convert more visitors into customers faster? Do you have one thorny business issue that's been nagging you and holding your business back? What business problem do you need fixed? Let's fix it in 60 minutes. 80/20 Digital Business Lab is the simplest, easiest program for getting the expert advice, directly from me, that you need to solve your thorniest problem. And you won't even have to change out of your pajamas to get it. Get the details here. Carpe Diem, Perry Marshall  ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Freedom, Country Music and Wealth

Mel,   If you got to write your own song, what would it sound like?   One of the most important things you'll ever do as an entrepreneur is figure out who you really want to be.  If you got to wake up every morning and do exactly what you want to do, what would you do?   How much freedom can you handle?    I have some thoughts. Watch the video here.   Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

6-Figure Local Lead Consulting (Starting Soon)

How to Land High-End Clients Generating Local Leads in Just 48 Hours Register Here for the Free Training Webinar TODAY, September 7, 8PM Eastern   Mel,   One of the biggest misconceptions in small business consulting is that it is easier to land low-paying clients than it is to land more affluent clients that can easily afford to pay you $1,000 - $6,000 Per MONTH. But those of us who have landed them know that high-end clients are actually much more likely to stroke a big check without blinking an eye. And high end clients are almost always LESS maintenance than low-end clients who are trying to pinch every penny. But it can be intimidating to go hunting for big game unless you have a proven system for landing -and getting great results for- AFFLUENT clients. That's what Talor Zamir is going to share with you in just a few minutes...how his step-by-step system consistently allows his consulting students to land $1000 to $6000 per month consulting clients...and get them results that shoot happy juice into their brains. If you're serious about making this your best consulting year yet, register here. Carpe Diem, Perry Marshall   P.S. You don't have to be a consultant to use Talor's system. If you're a small business owner who needs to generate local leads, and you're tired of paying consultants for less-than-stellar results, Talor's system is definitely worth a look.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

6-Figure Consulting with 80/20 Local Lead Generation

How to Land High-End Clients Generating Local Leads in Just 48 Hours Register Here for the Free Training Webinar Wednesday, September 7, 8PM Eastern   Mel,   There's not a more powerful marketing asset than a well-crafted unique selling proposition. And Talor Zamir has one of the best. "I can have your phone ringing off the hook with new high quality leads that turn into clients FAST... And I can do it in the next 48 hours!”   Now, that's a USP.     And it could be yours. Imagine being able to walk into a local business and with that kind of confidence. Talor has shown consultant after consultant how to use that USP and his local lead generation tools to consistently land clients who pay $1000 to $6000 per month. If you're serious about making over 6-figures a year as a marketing consultant then I HIGHLY recommend you attend Talor's free training today at 8pm Eastern. How To Generate High Quality Leads For Local Businesses And Get Paid $1K $6K Per Month For The Leads - How to get HIGH QUALITY leads coming in the door in 48 hours or less. (With just a couple hours of work)   - How to get paid RECURRING income month after month for generating these leads.   - How to increase your fees over time (because your clients want MORE leads) while you do less work.   How many $1000 to $6000 per month clients would you need to make this your best year ever?   Register Here Perry Marshall   P.S. Talor's tools are 80/20 all the way.  He shows you what clients to go after, which ones to avoid, and how to get maximum results for your clients with minimal effort. You can continue to go after demanding, hard-to-land and hard-to-please clients, or you can follow Talor's 80/20 path to 6-figure consulting with easy-to-land, easy-to-please, high-paying clients.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Land Affluent Local Consulting Clients

How to Land High-End Clients Generating Local Leads in Just 48 Hours Register here for the Free Training Webinar Sunday, September 7, 8PM Eastern   Mel,   Are you familiar with the 5 Power Disqualifiers? John Paul Mendocha, “Dr. Speedselling”, has identified 5 criteria that every prospect must meet in order to be a real prospect and not just a suspect who will waste your time.  1.    Do they have the money?  2.    Do they have a bleeding neck? (an urgent problem you can fix)  3.    Do they have the ability to say “yes”?  4.    Do they buy into your Unique Selling Proposition?  5.    Does what you're selling fit in with their overall plans? If a suspect doesn't meet these 5 criteria, walk away. They're tire kickers or worse. And as I was reviewing Talor Zamir's Local Leads Generation System, I checked it against John Paul's “Big 5”.   Talor's system focuses solely on affluent clients. Lawyers, dentists, chiropractors, etc).  They have the money. Check. Talor's system addresses a chronic problem these clients moan about every day: Not enough clients or patients and no clue how to get more. They have the bleeding neck. Check. Talor's system doesn't bother with receptionists and gate keepers. He goes right for the head honcho.  They can say yes. Check. Talor's USP is simple. “I guarantee I can start generating you new leads within 48 hours”.  That's easy to buy into.  Check. Talor's system delivers leads that turn into paying clients.  High- quality, paying clients always fit in with any business owners' overall plans.  Check.   Five for five. Which must be why Talor consistently helps consultants land local clients that pay them not a measly $200 or $300 per month, but $1000 to $6000 per month: The clients are highly qualified. And once these clients get addicted to the leads, they gladly pay more to get more. They are a hungry crowd salivating for more. How many local clients, each paying you $1000 to $6000 per month, would you need to radically transform your consulting business? On Sunday September 7, Talor will show you on a no-charge training webinar...  - How To Generate High Quality Leads For Local Businesses And Get Paid $1K $6K Per Month For The Leads   - How to get HIGH QUALITY leads coming in the door in 48 hours or less. (With just a couple hours of work)   - How to get paid RECURRING income month after month for generating these leads.   - How to increase your fees over time (because your clients want MORE leads) while you do less work. Whether you are a local business owner, a consultant, or would like to earn extra income generating leads for local businesses, tune in Wednesday. Register here Carpe Diem Perry Marshall P.S. Local lead generation is still the Wild Wild West and Talor is the first to really crack the code. Savvy consultants have a window of opportunity open right now to use Talor's system and land some heavy fees. But the window won't stay open forever. Carpe Diem.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Lizard Brain and Beyond: Landing Pages that Convert

The Secret Weapon for Great Landing Pages "Voice of Customer" Ebook Download for No Charge Here   Mel,   The Lizard Brain is the part of your customer's head that responds to colors, subconscious cues...the part that reacts more from comfortable habit and routine. It's the "shiny object" part of brain. It's a powerful organ that every smart marketer will "talk" to.     And that's why so many marketers obsess over landing page layout and design...testing button colors, visual elements, offer box size, and opt-in box placement...to get the lizard brain to respond to the shiny objects and start heading down the well-worn grooves it likes to travel in.   Important work...but it will only get you so far. Your best visitors are your most serious visitors, the ones who will consider your offer with more than just their lizard brain. And they are going to respond to one thing and one thing only...       The words on your page.   The words on your landing page will make or break your conversions.  And great copy does not come from a copywriter...nor does it come from guessing or stealing or swiping (at least not without a needless waste of time and money).    No, great copy doesn't come from copywriters...and the greatest copywriters will tell you that as well.   Great copy comes from your customers.   And Wordstream has put together a short, too-the-point guide on how to use the "voice of your customer" to increase your landing page conversions.  It's free. And they'll even grade your landing page for no charge if you like.   Your customers will tell you how to sell to them if you know how to listen.   Check it out.   Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

So Do Hundreds Tremble...

Mel,   Ninety years ago, Claude Hopkins, closed his ageless classic, Scientific Advertising, with a quote from an "old advertising man" who lamented… "The day for our type is done. Bunk has lost its power. Sophistry is being displaced by actuality. And I tremble at the trend".   So do hundreds tremble... What Uncle Claude didn't realize was that "bunk and sophistry" would flourish just fine for another 90 years or so. The Mad Men of brand advertising would still reign supreme, especially on TV, for going on a century. Only with the immediate feedback, quick testing and tracking available with the internet would Hopkins' beloved scientific direct response advertising begin to get some of the respect it deserved in the halls of major advertising houses...and begin to push out the "old advertising man."  But, what sort of "old advertising men" are trembling now...and at what trend? The "old advertising men" who are trembling now are marketing entrepreneurs like me. And maybe you. Marketing entrepreneurs who've realized even old Uncle Claude's hallowed methods can only take us so far... Marketers who've realized that you can't "market your way out of every problem."   Marketers who’ve realized that scientific advertising, taken to the extreme, becomes click-bait headlines on the Huffington Post. You fight the feeling that nobody in the world cares about substance or truth anymore. Marketers who've realized that when all you've got is a hammer, everything looks like a nail. Marketers who've realized that when marketing is your only answer, you're always running on the hamster wheel of product launches or program promotions to hit your monthly nut. Marketers who've realized that marketing by itself will not take us to Chapter 3 of the Great American Entrepreneur Story. Chapter 1 was leaving the Dilbert Cube and laying hold of the first level of freedom and autonomy using our entrepreneurial courage and direct response marketing chops. Chapter 2 was the "Golden Hamster Wheel". We gained a measure of freedom, greater income, but found ourselves trapped on the wheel. Gotta keep scurrying.  Gotta keep hustling. Gotta make the magic happen and pull that rabbit out of the hat every month. Gotta market our way out of every problem. Pound those screws and bolts and rivets with the ball-peen hammer...or the suppliers and affiliates won't get paid, payroll won't get covered... and on and on. Some entrepreneurs are OK with Chapter 2 being the end of the story. Yes, you're still working 60-80 hours per week but you love what you do. Selling energizes you. It brings you deep satisfaction. But, maybe you've wondered if there's a Chapter 3. What does Chapter 3 look like?   I got a glimpse last winter, in Portugal. It looked like working only as much as is needed to get maximum results, then devoting 80% of your day to what Seth Godin calls “Art.” Chapter 3 looks like having ample time to do things you're passionate about. And also playing and recreating. It means devising FUN ways to solve the most perplexing problems in the world, from *outside* the Hamster wheel… rather than desperate salvos from *inside* the hamster wheel. I'm beginning to evolve my own formula for Chapter 3. It won't look exactly like Richard's. But what it will look like for me is: Moving the huge exciting tantalizing mouth-watering projects to the front, instead of leaving them for some “bucket list” that might get looked at on New Years Day. What will it look like for you? More time with your kids? Fewer fire drills? More money for the causes that make your heart burn with passion and compassion?  Greater readiness? Fewer people jerking your chain and pushing your panic buttons? A 9th degree Black Belt in a title fight is completely relaxed, utterly ready. Therefore quick and agile. Whatever Chapter 3 looks like, you won't get there via the hamster wheel of Chapter 2. Chapter 3 requires that you abandon the hamster wheel. Chapter 3 requires that you not only apply 80/20...but 90/10...and 99/1 to everything you do. Chapter 3 requires that you spend less time trying to fix problems and more time choosing which problems to fix. Chapter 3 will ask you to identify, and only invest time and money in, projects and businesses which have the potential to be STARS. Chapter 3 requires equity. Chapter 3 cannot be achieved through marketing skills alone. So do hundreds tremble. On September 28-30, Richard and I will write the outline for Chapter 3 of The Great American Entrepreneur Story. Make it your story too.   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here