Rules for Taking Out Your Head Trash (Webinar Today)

5 Hard & Fast Rules of Fear Management Joey & Jamie Bridges - February 26, 1:30 ET Watch the 60-second sneak-peak   Mel,   I got a call from a guy who used to be in Planet Perry years ago, dropped out of sight for a while…and recently resurfaced.    He told me his harrowing story of bankruptcy, divorce…head trash city.    But now he’s back up and running, in a good niche, doing well.    What turned it around?    Well, he’d been listening to a lot of the Richard Koch work-one-hour-a-day stuff we presented last fall and it really hit home with him.    He used to be a burn-the-candle-at-both-ends guy. 80-100 hours per week.  No problem that can’t be solved with MASSIVE ACTION.    And he stripped his gears and crashed. Personally and professionally.    But now he says that when things get stressful, he takes a walk. He slows down. He breathes. He plays.    He rests.    And the solutions come to him without MASSIVE hypertension.    He has overcome his fear of “idleness”, of “inaction”, of “appearing lazy.”  He’s addressed his head trash and given himself permission to respond to problems rather than react to them.   He’s healthier. And his business is flourishing.    I’ve never had a crash like this guy, but I have noticed that whenever I need to get to the “next level” with my business, I always need TWO kinds of breakthroughs.    A business breakthrough, of course.    But more importantly, a personal breakthrough.    Whenever I’ve needed to scale the next mountain, there’s been some serious head trash I’ve needed to get rid of before I could start ascending.    Wherever you are with your business, I can assure you, there’s some trash you’ll need to sort out before you move on.   And the Bridges Brothers (who coached our Bobsled Run folks this year) have sorted out plenty of head trash, managed their fears, and scaled several business mountains.    And on Thursday at 1:30 Eastern, they’ll share “5 Hard and Fast Rules for Fear Management.”   Watch the short video here to find out more and to register for the webinar.   Carpe diem,    Perry Marshall   P.S. Every presenter in this series has their own style. If you like upbeat, fast-paced, straight-to-the-point webinars packed with actionable insights, the Bridges brothers are for you.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Correction: Thursday's webinar with the Bridges brothers

Mel,   We emailed you earlier this week about our upcoming webinar with Jamey & Joey Bridges (click here for the 60-second sneak peek).   Unfortunately, the webinar date was incorrectly listed in the email as February 25. The correct date is Thursday, February 26 at 1:30pm ET (12:30pm CT/10:30pm PT/6:30pm GMT).   We apologize for the confusion!   To your success,   Customer Service Team Perry S. Marshall & Associates     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to 80/20 Your Sales Funnel (March 12-13)

80/20 Your Infusionsoft Sales Funnel Live Event, March 12-13, San Diego Click Here for Details   Mel,   A few years ago, Ryan Chapman and his associates invested $237 in Infusionsoft and, using just TWO functions of the software, grew a $1.3 million business.   As most grand discoveries go, this one was part luck and part brilliant insight.   And since then, Ryan and his team have distilled their “Infusionsoft simplification” process into a formula other Infusionsoft users can implement to avoid getting lost down the Infusionsoft rabbit hole.   Infusionsoft is a great tool, I use it myself. But because it’s so powerful, you absolutely must have an “80/20” process for determining what functions to leverage…and more importantly, what functions to ignore. Ryan and his team have developed just that.   In fact it’s so powerful that Infusionsoft users have started their own Infusionsoft consulting businesses based on Ryan’s method!   And on March 12-13, Ryan and his team will be revealing their “Infusionsoft 80/20” methods and a host of other powerful “sales funnel fixing” insights from IS experts from around the globe.   Go Here to Find Out More   Here’s some of what they’ll be revealing…   The fastest way to add split testing to your campaigns How to speed up your content distribution How to automate your core business activities that will impact productivity the most How to pinpoint what's limiting the flow of profit in your business How to clarify the pathway to profit The 5 critical elements of a successful sales funnel (how phone, text messaging, and direct mail can complement email and your other advertising) How to adjust all your communication to be “mobile first.” You’ll leave with a specific game plan to 80/20 your Infusionsoft sales funnels.   Get more information here.   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

I'm Not Calling You "Chicken", But...

5 Hard & Fast Rules of Fear Management Joey & Jamie Bridges - February 25, 1:30 ET Watch the 60-sec sneak peek video here   Mel,   “I have to get a haircut.”    That may sound like an odd signal that I’m on to something big.    But that’s the thought that pops into my head when I start closing in on a breakthrough.    “I should get a haircut.”   I’ve come to recognize that bizarre thought as the way my fear tries to distract me from something BIG I need to be doing.    I used to get that thought all the time when I was closing in on my big “80/20” breakthrough.    And I still get it now and then…and I know if I can push through it, I’m going to discover something huge.    We entrepreneurs like to think we’re world-beaters. We’re not afraid of anything. We’ve set out on our own and taken risks that the “quietly desperate” would never dream of taking.    We are unafraid. Nothing can pierce our gladiator armor.    But our fear knows that about us.    So, it doesn’t attack us with obvious weapons.    It attacks us with little poisonous blow darts like “I need to get a haircut.”   I don’t know what your personal “I need to get a haircut” is, but I know your fear holds you back in some area of your business. There’s something you know you should be jumping into with both feet, but you’ve held back.    And the faster you admit it…and take action to manage and overcome that fear, the faster your business will grow.    The Bridges Brothers (who get rave reviews as our Bobsled Run coaches) have stared down fear and created successful business after successful business.    And on Thursday at 1:30 Eastern, they’ll share “5 Hard and Fast Rules for Fear Management.”   Watch the short video here to find out more and to register for the webinar.   Carpe diem,  Perry Marshall   P.S. Every presenter in this series has their own style. If you like upbeat, fast-paced, straight-to-the-point webinars packed with actionable insights, the Bridges brothers are for you.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Be Unsuccessful

Mel,   I don't normally do "guest blog posts", but I saw this from my friend, John Rinaldi, and I couldn't resist.   It made me laugh and nod my head.   Mid-February is "reality check" time for those resolutions you made 6 weeks ago.   Time to check yours against John's "10 Ways to Be Unsuccessful".   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Reading Your Customer's Minds (Webinar TODAY)

Renaissance Marketing Academy Weekly Free Training Webinar Series Starts February 19, 12:30PM Eastern   Mel,   Every culture has its stories. Analogies, metaphors, fables, and illustrations passed down from generation to generation, that help them make sense of the world.    And that's true of the Planet Perry "culture."     We have the "Vivian Story". We have the "Heckler Story". We have the "Miracle of the Settled Lawsuit Story."    But, one Planet Perry story reigns over all of them.    "Rack the Shotgun"   If you don't know the Rack the Shotgun story, stick around in Planet Perry long enough and you will.    "Rack the Shotgun" is a story John Paul Mendocha told me about his days as a professional poker player in Las Vegas.    And it's a perfect illustration of the necessity of separating good prospects from bad. The importance of disqualifying customers.    John is a master storyteller.    He's also a bit of a mind reader...which is probably not all that surprising for a guy who used to make his living knowing whether the guy across the table had those two aces in the hole or whether he was bluffing.    And TODAY at 1:30 Eastern, John's going to do some mind reading and some storytelling. Specifically, he's going to read your customer's mind and he's going to tell you their story.   Don't miss it.    It's the kick-off celebration of...   Renaissance Marketing Academy Training Webinar.  9 Weeks of Killer, Free Training Every Thursday    REGISTER FOR ALL 9 FREE WEBINARS HERE   Carpe Diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Legally Wiretapping Your Customers (Webinar February 19)

Renaissance Marketing Academy Weekly Free Training Webinar Series Starts February 19, 1:30PM Eastern   Mel,   Ever wonder what it would be like to listen in on a wiretap of your customers' phone?   Or to strap a wire on one of your employees and send him in undercover to record your customers talking over a Starbucks or at the bar over a pale ale?   And then have all those juicy stories transcribed. And then turn that into sales copy?    Um, Perry, that's illegal.    Yup. Don't worry, I haven't tossed my ethics out the window.    But it would be cool if you COULD do this...and, like...not go to jail for it, right?    Well, on Thursday you can do the next best thing.   You can listen in as John Paul Mendocha "wire taps" your customers and reads you their stories.    Renaissance Marketing Academy Training Webinar.  9 Weeks of Killer, Free Training Every Thursday    At our live event in April, Jon Benson and Megan Macedo will also be delivering killer presentations on how to use your story and your customers' stories to craft SuperGlue sticky sales letters and videos.   Story is the irreducible core of great salesmanship and John is a master yarn-spinner.   CRAZY GOOD BONUS: You may be lucky enough to have John do this for YOU and YOUR customers live on the call! We will provide the details at the start of the webinar.   REGISTER FOR ALL 9 FREE WEBINARS HERE   Carpe Diem,   Perry Marshall   P.S. This will be a blast. Not only will you get solid, practical insights into writing copy and bonding with your customers, but this will be weird, wild FUN!      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here