How to Increase Your Income a Bare Minimum of $25K (TODAY)

Free Marketing Acceleration Session  With Perry Marshall TODAY, April 6, 5PM Eastern ONE-CLICK REGISTER HERE   Mel,   Today I’m delivering my Marketing Acceleration Session at 5PM Eastern.  Here’s what’s on the table…    • Insights for surviving PPC 2.0.  • A way for you to increase your income by a bare minimum of $25,000.00 in the next six months. If I’m wrong, I pay you $2,000.00.   Who should tune in?   • Anyone making more than $100,000 per year online or…   • Anyone spending more than $5000 per month on PPC… • Anyone consulting with businesses that do one of the above.  • Anyone who has considered Bobsled Run or 4-Man Intensive in the past.    Is that you?   Register Here with One Click.   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Display Expert Series (Starts Thursday)

Display Expert Series with Mike Rhodes Starts Thursday, April 7, 6PM Eastern GET THE DETAILS HERE   Mel,   I remember reading somewhere that the strategy for “We Are the World,” the star-studded charity song written back in the ‘80s, was “get people to hear about it 3 times from 3 different sources in 30 days.”   And PPC advertising is like that today. Except, instead of 3 times from 3 sources in 30 days, you need something like 30 times from 3 sources in 30 days!   You need your audience to think, “Wow, this guy is EVERYWHERE!”    (This will be a central teaching tenant of PPC 2.0 in Planet Perry for the foreseeable future. We went into it in detail in Maze 2.0 and Right Side Wipeout.)    It’s an essential survival strategy.   You must be…or APPEAR to be…everywhere!   And the thing I love most about the Display Network is, when you have a product that’s a fit (and many products do fit!), Google’s capacity to scale your traffic UP is almost frightening.    On the search network, there’s no such thing as “going viral.” But on the Display Network, Google is scanning the terrain for opportunities to show your ads on more and more and more sites.   You must tame the beast – but when you do, lemme tell you, when you hit that “viral” curve on Google Display Network, it’s a tremendous experience.    Your ads are EVERYWHERE.   This achieves huge amounts of traffic, yes, but here’s why Display Network is a fast path to TOTAL MARKET DOMINATION:   * The impact is titanic, because your overall sales are proportional to conversion rate to the power of 3!    2X CONVERSION = 8X SALES.   That’s because 2X conversion allows you to bid twice as much. 2X bid price = 4X traffic. 4X traffic with 2X conversion = 8X sales. This is how you dominate your market.   * It stimulates a flow of new customers that fuels and funds your other product lines, back end sales and long-term flourishing   * This also achieves legitimate branding in an affordable, niche-appropriate way   * 8X sales = 8X faster testing which means even greater gains in the future.   Like I said, search is linear. Display is exponential! How you perform on the Display Network is what really separates the men from the boys.   And if you haven’t given the Display Network a good hard look in the last 6 months, you’re asleep at the wheel!   So Mike Rhodes is kicking off his 5-Module Display Expert Series  Thursday.    If you follow Mike’s advice and don’t improve your display network results by 30%, you get your money back.     Get all the details here.     Perry Marshall           ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you'd like to opt-out of emails for this course, click here. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Last Call! Display Network Secrets (Free Live Presentation)

Display Network Traffic Secrets for “PPC 2.0” Mike Rhodes & Perry Marshall Free Live Presentation, TODAY, 5PM Eastern REGISTER HERE   Mel,   We’re about to get rolling with “Display Network Secrets” Mike Rhodes.    Here’s some of what Mike will reveal today…   • How he uses behavioral targeting to find vast new sources of traffic • Why remarketing is only part of the story…unless you know the full story, you’ll blow your budget on poor traffic • The dirty little remarketing secret that most “experts” forget to tell you • Easy tricks for avoiding wasted clicks and paying the Display Network stupidity tax • One simple script that automatically saves you cash on every campaign you'll ever run • How to use the power of remarketing to improve your existing search campaigns • How to leverage the new Display Network analytics for cheaper, higher-quality traffic   If you haven’t given the Display Network a good hard look in the last 6 months, you’re asleep at the wheel!   Wake up and join us for the free, live presentation TODAY at 5PM Eastern.    REGISTER HERE   Perry Marshall   PS: You will be automatically registered for the live presentation and the free Q&A session on Thursday, April 7, 5PM Eastern.         ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you'd like to opt-out of emails for this course, click here. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The "High Road Hack" For Believable Copy

Mel,   The marketing culture has this strange quirk...   For some reason a lot of marketers don't feel legitimate until they've said something ILLEGITIMATE.   Like they always have to make something up, or stretch the truth, or come up with some kind of gimmick.   Well I'm here to say, the best gimmick is NO gimmick at all.   Here's one of my favorite copywriting "hacks" of all time:   When you tell the truth, it makes everything you say more believable!   (Imagine that.)   There's a hidden benefit in taking the high road, to tackling the real problems instead of the imaginary ones, to selling real solutions instead of handy fantasies.   The point is that usually the best reason to give a customer is simply the real, actual reason.   Some of my members run IT service companies and they give away a free 1-hour visit, system audit, or on-site consultation. It's really important to give the customer a good reason why you're doing this.   Let's talk about some reasons you could offer for giving away this consultation for free.   Here are some WRONG ways to do this:   Why do I do this for free? Because I have so little business, I'm desperate and willing to do anything just to bend your ear for an hour. (That's a little too truthful.)   Why do I do this for free? Because I'm on a personal mission to stamp out viruses and I'm willing to do anything I can to protect you from intruders. (Nobody's in business for some purely philanthropic reason, all customers know that.)   Why do I do this for free? Because it's really just the first hour that's free, but I'm going to stay for three more and stick you with a big bill. (Look, they need to **want** you there for hours two through four!)   This attempt from a letter I critiqued is a bit better:   Why do I do this for free? Because the vast majority of businesses who take advantage of our assessment do business with us!   Not bad, and it's certainly true, but a reason that involves the customer's self interest would be much better:   Why would I do $110 of checks and security audits for free? Because the odds are 10:1 that you've got lethal viruses lurking in your computers, undetected, right this moment... "back doors" that are giving hackers easy access to private information like bank and credit card numbers. Security cracks that will allow dishonest people to steal your identity and wreak havoc in your business.   In one brief hour I will identify these problems and make them vanish.  It's the best way I know to prove my value to you, without you risking a penny.   If I do a good job for you, next time you have a problem you'll know who to call, right? It's good for both of us. And I promise not to twist your arm or stay for two more hours and send you a big bill. Unless you ask me to stay longer, in which case my rates are competitive and the results are completely guaranteed. You'll never pay me to fix the same problem twice.   So please, don't set this letter aside–-pick up the phone right now and call me at 555-1234 and we'll schedule a time to protect your information from prying eyes.   What's good about the "reason why" above?   It clearly states the reason they need the audit, not why you need to do it.   The letter scares them a bit, as it should.   It emphasizes how quick and easy the cure is going to be, and it explains a very logical and persuasive reason why you would give away $110 worth of service.   The guarantee ("never pay me to fix the same problem twice") is embedded in there, and the call to action is very clear and simple.   There's nothing smarmy or slippery or deceptive about this. It just states the plain facts.   When a person reads this, he doesn't detect a hidden agenda. The cards are all out on the table.   The customer still feels like he's in control.   A straightforward tone like this builds trust and respect in your prospect's mind—and trust and respect are the building blocks of a rock-solid customer relationship.   Carpe Diem,   Perry Marshall                       ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Finding Your “Magic Bullet” for PPC 2.0 (Free Live Presentation)

Free Marketing Acceleration Session  With Perry Marshall Wednesday, April 6, 5PM Eastern ONE-CLICK REGISTER HERE   Mel,   In my last message I told you about the not-so-secret lesson from Google’s Right Side Wipeout.    Free traffic goes bye-bye.    Every marketer relying on organic or “free” results took a rolled up newspaper slap to the nose and was told “back down” one step.    And one more top paid spot was added.    Google owns the real estate. They decide who gets it.   So they gave the good property to the ones writing checks to get it.   And I predict the same will happen with Facebook.   How many of your “fans” see your free, un-boosted posts?   I’ve seen numbers ranging from 10 to 16%.   Whatever the number is, I predict it will be cut in half in the next 2 years.   Probably sooner.    If free works, they’ll find a way to make you pay for it.   The savviest marketers know how to BUY advertising real estate better than their competitors.   Squatters will always get evicted eventually.   And there’s another secret to surviving and thriving in PPC 2.0.   Something that has nothing…and everything…to do with traffic.    And I’ve created a “look over my shoulder” program around it.    I’m so confident it will keep you ahead of the curve that I’m offering a “Money back PLUS $2,000.00” guarantee if you try it out.    I’ll talk about all this on Wednesday.    Register Here with One Click.   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

TODAY! Display Network Secrets

Display Network Traffic Secrets for “PPC 2.0” Mike Rhodes & Perry Marshall Free Live Presentation, TODAY, 5PM Eastern REGISTER HERE   Mel,   The week after Ultimate Guide to Local Business Marketing (which I co-authored with Talor Zamir) came out, Google amputated the right side of the search results.    Someone tweeted at me “That day when your book comes out, and it’s already obsolete.”   Fortunately, our book is all about how to get into the premium spaces. The ones that are STILL left after the amputation. In fact, if you had followed our local business strategies, the amputation might even work to your advantage because now there are four premium spaces at the top instead of just three.    The book is by no means obsolete. But it does underscore the fact that if you’re in a competitive market then you’ve got to sleep with one eye open.    The tactics you need to survive will always change faster than books can be written.    Which is why you need to be in a Mastermind community. You must keep your ear to the ground. Brush up on the latest tactics when you can. Hone your AdWords, Facebook, YouTube, etc. skills in paid coaching programs at LEAST once a year.    Your goal: Always stay ahead of the curve. If you can do that, life is good. If you start to get behind the curve, life can suck really fast.   Good news: Most marketers won’t do this. Most entrepreneurs won’t stay vigilant. Most humans are asleep at the wheel.    God bless the 5%...Lord help the 95%.    And here’s what I believe about PPC right now:    If you haven't taken a good hard look at your Google Display Network traffic strategy in the last 6 months, you’re asleep at the wheel. You’re ignoring heaps of good traffic.      It’s an underutilized and underappreciated low-cost traffic channel. And probably 90% of the marketers using it are leaving big money…and big traffic…on the table.    So, on Tuesday, April 5 at 5PM Eastern, Google AdWords genius, Mike Rhodes will reveal his latest secrets for hauling in good traffic from the GDN…   • How he uses behavioral targeting to find vast new sources of traffic • Why remarketing is only part of the story…unless you know the full story, you’ll blow your budget on poor traffic • The dirty little remarketing secret that most “experts” forget to tell you • Easy tricks for avoiding wasted clicks and paying the Display Network stupidity tax • One simple script that automatically saves you cash on every campaign you'll ever run • How to use the power of remarketing to improve your existing search campaigns • How to leverage the new Display Network analytics for cheaper, higher-quality traffic   Don’t sleep on the Display Network.    Join us for the free, live presentation TODAY at 5PM Eastern and find out.    REGISTER HERE   Perry Marshall   PS: You will be automatically registered for the live presentation and the free Q&A session on Thursday, April 7, 5PM Eastern.       ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you'd like to opt-out of emails for this course, click here. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Where the Buffalo Traffic Still Roams (Free Live Presentation)

Display Network Traffic Secrets for “PPC 2.0” Mike Rhodes & Perry Marshall Free Live Presentation, Tuesday April 5, 5PM Eastern REGISTER HERE   Mel,    The Native American tribes of the Great Plains have a term for paradise.    The Happy Hunting Grounds.   Where game is plentiful…even unlimited.    It’s where the buffalo roam fat and free.   And there are a lot of hunters crying in their teepees right now over the “loss of the happy hunting grounds” at Google AdWords search.    They look out over the vast plains and lament the “good old days” when the buffalo ranged as far as the eye could see.   But the truth is, there are always happy hunting grounds.   If you know where to hunt and how to hunt.   I’ve always liked Google Display Network as a “secret” happy hunting ground.    • Unlike search you can still find herds of buffalo, acres of cheap traffic, on display.   • Unlike search there’s a lot more room for creativity, for testing, for finding nooks and crannies in the market, for devising strategies that are opaque to…and irreproducible by…your competitors.   • Unlike search it’s still a happy hunting ground.   The buffalo still roam fat and free.    If you know where to hunt and how to hunt.    If you haven't taken a good hard look at your Google Display Network traffic strategy in the last 6 months, you’re letting the buffalo get away. You’re ignoring herds of good traffic.     It’s an underutilized and underappreciated low-cost traffic channel. And probably 90% of the marketers using it are leaving big money…and big traffic…on the table.    So, on Tuesday, April 5 at 5PM Eastern, Google AdWords genius, Mike Rhodes will reveal his latest secrets for hauling in good traffic from the GDN…   • How he uses behavioral targeting to find vast new sources of traffic   • Why remarketing is only part of the story…unless you know the full story, you’ll blow your budget on poor traffic   • The dirty little remarketing secret that most “experts” forget to tell you   • Easy tricks for avoiding wasted clicks and paying the Display Network stupidity tax   • One simple script that automatically saves you cash on every campaign you'll ever run   • How to use the power of remarketing to improve your existing search campaigns   • How to leverage the new Display Network analytics for cheaper, higher-quality traffic   Are you scouting all the potential happy hunting grounds? Or are you letting your competition feast on your fat buffalos?    Join us Tuesday, April 5 at 5PM Eastern and find out.    REGISTER HERE   Perry Marshall   PS: You will be automatically registered for the live presentation and the free Q&A session on Thursday, April 7, 5PM Eastern.         ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you'd like to opt-out of emails for this course, click here. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here