Pearls before swine…pink salt before Perry (Starts Today!)

Power Prism Session One Starting Today Captivating Customers in Chaotic Climates 4 Sessions, Money Back $500 Guarantee Join Here.   Mel,   On the presentation McGee and I did for Power Prism couple weeks ago, an attendee asked, "Will this help an ecommerce business?"   I answered that every business needs to have a positioning that sets it apart from the competition. If you can't communicate your distinctiveness, then you can never cut through the noise and chaos.    Then I made a BIG mistake.   I said, "Now, if you're just selling salt, then no, this can't help you. Salt is salt is salt."    Boy did the attendees let me know how wrong I was!! In the Zoom chat there ensued a lively and spirited championing of all kinds of gourmet and distinctive salts…    Pink Himalayan, Celtic, Fleur de Sel, Red, Black Lava, Brining…   One thing was clear from the comments…Perry does not cook!   And another thing was clear…if you are wasting advertising money on people who do not care about your positioning…like advertising salt to Perry Marshall…you must fix that fast.  Every dollar you waste on a salt-shopping Perry is a dollar you could be spending on someone who cares deeply about what you sell.    Both of our guests, James Fry and Dragan Radivojevic, were doing exactly that before their Power Prism sessions with McGee.   Spending way too many man hours and marketing dollars finding and servicing "Perry Salt" customers.    Optimizing landing pages and emails and delivery processes for customers who pinched pennies and did not value their products and services.    And didn't implement…and didn't get results…and didn't stick around very long.    Now?    James and Dragan have doubled down and dialed in. They know exactly what their ideal customers look like and how to reach them…and how to deliver higher-priced products and services.    And you know the thing about customers like that?    They are a JOY to work with.    You work less and make more.    Power Prism showed them how.    And now you can get what James and Dragan got plus much more!   Quickly identify the 2-3 biggest levers for making your sales message cut through marketplace clutter like a chainsaw… Get a set of A.I. tools and prompts to take your messaging and market knowledge 2-3 levels deeper than what it is now – enabling you to NAIL the passionate sweet spot of your market… Afford paid traffic that previously eluded you because you were spending too much on Perry Salt Prospects! Are you trying to sell salt to Perry?    Stop.    If you don't get this dialed in, your doom is foretold. Because with the AI tools available to your competition, they WILL dial it in.    And then you're dead fish on a stick.    Get the Prism.    Session One is starting today. Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

70 Days Left: Head-on and finish strong

5 Ways to Double Your Sales with Webinars Perry Marshall & Don Crowther Date: Thursday, Oct. 19, 12PM Eastern REGISTER HERE Mel,   As you know, I'm not a "should be" kinda guy. I look at the world as it IS and ask, "What can I do?"   I don't look at the world and say, "I wish it was like…"    Or "Wouldn't it be nice if…"    Or "Maybe things will change tomorrow or next month…or next year."    What can I do NOW?    We've got about 70 days left in 2023.    No time for fluff or detours or wishful thinking. Time to get crackin'.    If your webinar results haven't matched your expectations, it's time for a straightforward reassessment.   I'm in the same boat, by the way. My clutch has been slipping too.    But I'm not sitting on my hands and "hoping things will get better next year."   No. I'm tapping the geniuses in my rolodex and getting their help and guidance.    Don Crowther is one of those geniuses.    Join Don and me for a no-nonsense webinar: Five Ways To Double Your Sales With Webinars.    Don will help you address the new webinar challenges head-on and finish strong in 2023…   Strategic Shifts: Identifying and adapting to the changing behaviors of your audience Engagement Tactics: Concrete steps to minimize attendee drop-offs and maximize conversions Reaching Non-Attendees: Effective methods to engage and convert those who miss your live sessions Tech Integration: Practical ways AI can fine-tune and elevate your webinar outcomes   Read to make decisive moves and close out 2023 emphatically?    Register here for "Five Ways To Double Your Sales With Webinars."   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Disappointed and alarmed

Mel,   After 22 years of teaching entrepreneurs to build prevailing business, nobody in the marketing space has a better formula for Definitive Selling Proposition than we have right here in Planet Perry. But I am disappointed and alarmed because to be blunt:  98% of clients, despite our best efforts, STILL have CRAPPY USPs and nothing even resembling a DSP.  So even though John and I have never been better at pulling this off when we have a willing client, I am concerned because we are in VERY dodgy, volatile economic times and most peoples' messages are not up to the task. It's worse than that, though, because of A.I., the clock is ticking for every single person reading this to NAIL IT Once and for all. Before someone else does.  If you do not solve this problem now, you are going to be buried. I estimate you've got 7-13 months before you are in deep, serious trouble. You need to fix this NOW. Online content / information marketing transformed nearly every industry 15-20 years ago (and left legions of old-school players in the dust forever). Now it's happening all over again with A.I. That's why there has never been a time when it was more imperative to wield a sales message that penetrates epic levels of noise and clutter… grabs your target customer by the jugular. 90% of people fall far short (despite having been warned for years: You betta get your sales message dialed in. You betta fire back a rock solid answer as to why they should pick YOU instead of any and every other option). Everyone attempts to solve this with hacks. More click-baity headlines… more intrusive tactics. They churn out more QUANTITY of content with "the power of A.I." (even as quality of content suffers)... chase workarounds, schemes and shortcuts… ramping up activity, casting about for the next piece of driftwood they can grab, burning out the clutch. There's gonna be a lot of dead bodies washed up on shore. They'll have nobody to blame but themselves. A.I. only hastens your demise, because it doesn't solve any of your fundamental problems. It only makes your existing problems obvious to more people. Most use A.I. to churn out more mediocrity. Diluting coffee grounds with sawdust. A.I. has all but eradicated the need for humans to do lower and even intermediate level marketing tasks. It has deteriorated $100 per hour gigs into $10 per hour grunt work…and in some cases made them simply evaporate into mist. POOF. Yet A.I. has catapulted true high level thinking to unprecedented levels of power. But it won't tell you what's superior about your product or how to position it. It won't build you an 'espresso machine'. It won't make your business into a Star. It won't turn driftwood into treasure. It won't make a mediocre service worth 10X the price you're asking. BUT… When you are the undisputed #1 choice, able to command premium fees because the essence of your offer is well defined, A.I. opens all manner of delicious new avenues to you. It doubles the productivity of every staff member, enriches your cash flow and accelerates your next product to market even faster. Power Prism starts imminently. REGISTER HERE   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The Tectonic Shift in Webinars I Didn't See Coming...

5 Ways to Double Your Sales with Webinars Perry Marshall & Don Crowther Date: Thursday, Oct. 19, 12PM Eastern REGISTER HERE Mel,   The webinar world has shifted dramatically.   If you're sensing some seismic changes under your feet, you're not alone.   I've noticed it myself.    I pride myself in having a tribe who is not easily distracted by shiny objects. Not so susceptible to the attention-sucking lures of TikTok and Insta.    But even I have noticed waning attendance and attention numbers.    It has been harder to..   Get people to show up Get them to buy when they do show up Get the no-shows to buy even though they did not show up    Thanks to that global nuisance, Covid, these challenges have amplified.    And if you've felt like you're swimming upstream with your webinars lately, there's a reason.    The strategies from the pre-Covid era just aint cuttin' it anymore.    The way audiences perceive and engage with webinars has transformed. If we're sticking to our old methods, we're on a quick path to obsolescence.   Don Crowther is rolling out a new approach. Let's call it the 'Webinar 2.0 Blueprint'.    Register here for "Five Ways To Double Your Sales With Webinars."   Here's a sneak peek:   That one pervasive mistake decimating your webinar attendance. The Great Exodus: Uncover why up to two-thirds of your audience vanish before you even pitch your offer – and the antidote. The No-Show Paradox: How do you sell to non-attendees? (Hint: Bombarding them with replay links isn't the answer.) AI to the Rescue: How to use it to revamp your webinars.    If you've got a product or message worth sharing, you should be here.    Register here for "Five Ways to Double Your Sales with Webinars."   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Are Your Webinars Bleeding Money?

Every webinar you run with "Before Times" strategies is money down the drain.

5 Ways to Double Your Sales with Webinars Perry Marshall & Don Crowther Date: Thursday, Oct. 19, 12PM Eastern REGISTER HERE Mel,   I remember the good ol' days of webinar marketing. Send a few emails. Lead them to a hooky landing page. Spend an hour talking about how great your idea was, just wing it… Then sell 'em something.   Easy peasy.  I remember my very first webinar: I made over $10,000 and thought, "This is the greatest thing since sliced bread!"    And I made some good money with that tried-and-true webinar strategy…in the Before Times.    Then…well…you know what happened next.    C0vid and Zoom changed everything. Sure, attention spans were dwindling before C0vid…and people were sliding over to Skype and Zoom…   …but now Zoom rules the day…and attention spans on webinars can be measured in milliseconds.    My webinars have not been performing like they did in the Before Times.    And if you're nodding along, thinking, "Yes, my webinars are barely breaking even now," let me share a brutal truth: The strategies that worked like gangbusters pre-C0vid?   They're practically on life support now.   That's why I've asked webinar expert and all-around-internet-marketing-genius Don Crowther to…yup…do a webinar with me…to talk about… Getting butts in the virtual seats Turning those butts into buyers Wooing the ones who ghosted you Five Ways To Double Your Sales With Webinars   Don took a magnifying glass to the post-C0vid webinar landscape and I think he's cracked the code.   Here's what you're in for…   - The forehead-slapping mistake we're all making that's scaring attendees away - The real reason they're bailing before your pitch and the simple fix - The best way to reel them back in if they didn't even show up   And, the real kicker: How A.I. is the hero that could turn your webinars around.   Every webinar you run with Before Times strategies is money down the drain.    Let's pivot and profit.    REGISTER HERE   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459