Why I couldn't sell and Fred could - 2pm ET today

Mel, At my first sales job I had a boss named Fred. Fred was a sales GENIUS. He would reel in huge purchase orders by waging whatever political wars necessary to get the deal done. Fred could get away with saying things to customers that I wouldn't dream of saying.  He was an utterly non-technical person. He'd never gone to college. He couldn't spell to save his life. As for me, I was a wet-behind-the-ears, tossed-in-the-lake trying-to-swim new sales guy. In my last job I'd been an engineer. Fred totally mystified me. I liked Fred a lot because he was a great human being. I dearly wanted to understand his "selling secret." But I was intimidated by him and he never seemed to be able to explain what he did and how he did it. It seemed like freaking magic. (One time I asked my other boss Wally if Fred had some sort of secret sauce in his family upbringing that made him able to be such an amazing sales guy. Wally said he didn't think so.) Today I understand what it was about Fred. I 'get' how he sold, and why his style worked so well for him. I also know why my success formula was so completely different from Fred's. Fred had a completely different "Marketing DNA" than I had. He operated from an utterly different set of strengths. I almost gave myself a nervous breakdown by trying to be Fred. In the first 15 minutes of today's 80/20 Force Multiplier webinar, I'm going to talk about Fred, his Marketing DNA, my Marketing DNA, and YOURS. I'll show how selling styles are not ideals but pieces of a puzzle.  I'll show why you shouldn't try to "be just like that amazing guy over there" that you admire so much. How not to give yourself a nervous breakdown as you master the art of persuasion. And I'll show the way towards you being the most persuasive person that YOU can be. It's today at 2ET / 1CT / 11am PT / 19:00 London Register here Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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$99 tablets: A race to the bottom?

January 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue $99 tablets: A race to the bottom? Atlantic Media's Quartz hits 1m milestone Google expands AdWords test for collecting email addresses Future of news: Follow the price of pixels Linking: scraping vs. copyright Two custom-publishing powerhouses join forces advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. $99 tablets: A race to the bottom? The first wave of $99 tablets are coming, but could well materialize as the tablet equivalent of fast food - pretty tasty, but ultimately not that good for you. Like it or not, there's a race to the bottom in the tablet market that should be in full form at this week's Consumer Electronics Show. FULL ARTICLE - Tab Times Atlantic Media's Quartz hits 1m milestone Quartz, Atlantic Media's fledgling digital media brand devoted to global business and finance, announced that it reached 1.4 million unique visitors in December. It's worth an announcement because December was only the third full month of operation for the site, which debuted Sept. 24 with a focus on reaching readers on mobile platforms like tablets and smartphones. FULL ARTICLE - Capital New York advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google expands AdWords test for collecting email addresses Google has confirmed it has expanded the trial of a lead generation format for AdWords that allows advertisers to collect email addresses directly in the ad unit. A Google spokesperson said this ad format is still in testing phase but is getting a lot of interest from advertisers. FULL ARTICLE - Search Engine Land Future of news: Follow the price of pixels With continued downward pressure on ad rates, the most desperate news executives are on the hunt for someone else to charge. The fattest target out there is the consumer. Hey, they pay for print, right? Good luck with that. FULL ARTICLE - Forbes advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Linking: scraping vs. copyright The legal debate on linking as copyright infringement will soon be obsolete. The real question will emerge as a much more complex one for publishers. FULL ARTICLE - Monday Note Two custom-publishing powerhouses join forces Two companies that are leaders in the custom publishing industry – McMurry and TMG Custom Media – are being combined under the aegis of a New York-based private equity firm. The combined company, to be named McMurry/TMG, will have annual revenue of almost $100 million. FULL ARTICLE - The New York Times advertisement advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

How to follow CES online

January 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How to follow CES 2013 online BuzzFeed and Tumblr are on a collision course The geeks shall inherit the ... ad business? Will Facebook ever grow up? Startup Storyplanet readies visual storytelling tool ESPN shows there's life in display ads advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. How to follow CES 2013 online The International Consumer Electronics Show in Las Vegas is a big event. For those following along on the web, it's easy to get lost in a sea of CES-related blog posts, Twitter and Facebook handles and video streams. Mashable has compiled a list of a quick and easy ways to follow CES 2013 online, from the comfort of your home or office. FULL ARTICLE - Mashable BuzzFeed and Tumblr are on a collision course BuzzFeed has built its site from a repository for animated cat GIFs into a substantial media entity, and just raised a new round of financing. Tumblr also has a fairly deep war chest and dreams of expansion. And both are aiming at the same targets. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. The geeks shall inherit the ... ad business? The number of ad campaigns based on algorithms doubled last year versus 2011. In the coming years, they are expected to account for nearly half of all campaigns, according to Forrester Research. That's why creative quants who can push online ads to the next level are in high demand. FULL ARTICLE - Adweek Will Facebook ever grow up? Despite Facebook's Harvard-dorm-room roots, the company's M.O. is more stubbornly childish than post-collegiate. Think of Facebook as a self-absorbed, petulant brat, one that doesn't understand how to play well with others -- users, investors, partners, competitors. FULL ARTICLE - Ad Age advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Startup Storyplanet readies visual storytelling tool Storyplanet, which was backed by MIT's Joichi Ito and former head of online at Al Jazeera English Mohamed Nanabhay, lets journalists package content into interactive experiences. The new platform has been in beta testing since May 2012. FULL ARTICLE - Journalism UK ESPN shows there's life in display ads It's fashionable to declare that display advertising is done for — but ESPN and others are showing that this is just the case for bad display ads. New creative opportunities could give the display market a second act. But will publishers invest in them? FULL ARTICLE - paidContent advertisement advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Charles Tillman + Forcing Fumbles + Uncertain 2013

Mel, Charles Tillman is a cornerback for the Chicago Bears. My colleague Pat Donohue pointed out that Tillman has a very interesting claim to fame: **He's forced more of his opponents to fumble the football than almost anyone. 36 forced fumbles in his career and as many as FOUR in a single game.** Every football fan knows, one fumble can shift the momentum of the entire game. 36 is off the charts! What's his secret? He gave it away just the other day on TV: "It's always on my mind. I am very conscious of it. I speak it. I believe it. I practice it. It happens." Cool. But there's another secret behind the secret: The REAL secret is what "IT" is. For most players, "IT" is simply winning the game. Yes, it's always on their mind, they're conscious of it, they believe it, and they practice it. And sometimes they win. But forcing fumbles is 100X more effective than just trying to win games. Yeah, you wanna sell more this year. Yeah, you wanna expand your market share. Yeah, you wanna make a bigger profit. So what. Everybody does. There is NOTHING easier to do than dissipate your precious energy on good intentions that are too broad. Especially when the entire planet is churning with doubt and uncertainty. The question is, what kind of fumbles are you going to force? What N-A-R-R-O-W, laser focused strategy are you going to perfect in 2013? Last year, 80/20 Productivity Express was a smash and it was all about focus. This year we're doing 80/20 Force Multiplier. It's 30% the same as last year and 70% different. It's about focusing multiple resources and team members on a very tiny number of blazingly important leverage points - and finally busting through. It's the business equivalent of forcing four fumbles against Tennessee in one game. It starts Tuesday January 15. Are you in? http://www.perrymarshall.com/forcemultiplier/ Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Perry S. Marshall & Assoc
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(312) 386-7459

Google Changed the Rules AGAIN: Paid Product Listing Ads

Mel, It's happened again: Google's gone and changed the rules. This time, it's Google's policy on paid product listing ads. This video from a Mastermind webinar, Adwords Expert David Rothwell explains the current policy. If you're a merchant, this change is huge: Click to login and view the video To your success, Customer Service Team Perry S. Marshall & Associates   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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159 N. Marion Street #295
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United States
(312) 386-7459

Four startups every publisher should know

January 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Four startups every publisher should know The Atlantic will experiment with online pay models 7 social media tactics for 2013 Can Sullivan survive on reader subscriptions alone? Digital cracks 50% of ad revenue at Wired BuzzFeed's magic sauce: bored office workers 30 free intuative CSS snippets advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Four startups every publisher should know The technology world is known for churning out startups focused on the needs of advertisers. Call it the Willie Sutton principle: might as well go to where the money is. But increasingly, the pendulum has swung to startups that cater to the needs of publishers. FULL ARTICLE - Digiday The Atlantic will experiment with online pay models The Atlantic is two things every legacy publishing company would like to be: profitable and more reliant on digital advertising revenues than on print. But while that may have been good enough in 2012, for 2013 the magazine has a new goal: to get more readers paying, in some form, for digital-only access to its journalism. FULL ARTICLE - Forbes advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 7 social media tactics for 2013 To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. FULL ARTICLE - ClickZ Can Sullivan survive on reader subscriptions alone? Andrew Sullivan, the star blogger who built a huge following at The New Republic and Time magazine and later moved to Tina Brown's new-media platform The Daily Beast, announced that he is splitting with the Beast and going solo with a paywall-only business. Will he succeed where Salon failed? FULL ARTICLE - GigaOm advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Digital cracks 50% of ad revenue at Wired Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title . Across the year as a whole, digital ads comprised 45% of total ad sales at Wired, while print ad pages declined only 5.7%. FULL ARTICLE - Ad Age BuzzFeed's magic sauce: bored office workers BuzzFeed has raised approximately $46 million, making it one of the hottest editorially-driven businesses around and a rare online content business that has managed to build real scale. This Power Point shows founder Jonah Peretti's recipe for viral success. FULL ARTICLE - The Media Briefing 30 free intuative CSS snippets You can make your Website more easy to navigate by using icons in your CSS. Here are some free resources to help you out. FULL ARTICLE - advertisement advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.