AdWords Enhanced Campaigns Webinar March 21

Mel, Google is making *major* revisions to AdWords with "Enhanced Campaigns." This is huge because it allows you to mix and match -Geo Targeting -Mobile Advertising -Tablets -PC's as you wish. It's a drastic re-shuffle.  The new Geo-Targeting options have huge implications and will be very important for *national* and *international* marketers - not local! Bryan Todd and Larry Kim of WordStream are hosting a webinar on Thursday March 21 and you're invited. They will discuss these developments in detail. Date: Thursday March 21 Time: 1pm Eastern (12pm CT / 10am PT / 5pm London & GMT - please check www.time.gov so Daylight Savings Time doesn't throw you off) Register Here Perry Marshall - - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Why below-the-fold isn't an advertising wasteland

March 19, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New payment models for journalists Why below-the-fold isn't an advertising wasteland Publisher focus: Mobile and B2B media Why loyalty is a killer metric for your mobile app A short guide to content marketing, why you need it What worries publishers most? advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. New payment models for journalists One of the hardest parts of digital disruption for media companies may be balancing decreasing ad revenue—and therefore having less money for salaries for talented journalists—against the need to maintain high content integrity. Here is a look at Forbes' model for tackling that conundrum via contributors. FULL ARTICLE - Forbes advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why below-the-fold isn't an advertising wasteland Data can often be overwhelming to publishers, but there are times when it unexpectedly solves a problem. For example, web-analytics software Chartbeat is revealing that website areas previously thought to be advertising wastelands are actually valuable, and sellable for digital-media salespeople. FULL ARTICLE - AdAge Publisher focus: Mobile and B2B media Mobile is still untapped in B2B media, according to mobile-first publisher Sean Griffey. Here are his thoughts on where B2B is in the process, what investment priorities should be, and the current state of mobile advertising. FULL ARTICLE - Folio Why loyalty is a killer metric for your mobile app Sure, you want to pay attention to your mobile app's acquisition metrics, but there is more to success than those numbers. Engagement and, more importantly, loyalty are the first steps in ensuring that your app remains viable. After all, a lack of user loyalty is comparable to a website bounce—just because a user visited (or downloaded) doesn't mean they stuck around. FULL ARTICLE - ClickZ A short guide to content marketing, why you need it Yes, content marketing is important because it is no longer enough to just put your content out there online. There is too much digital competition and clutter not to draw attention to it and get your audience talking about it. Here is a brief guide to content marketing, as well as 5 key benefits to consider. FULL ARTICLE - The Wall What worries publishers most? Publishing is a troubling business. Here is a look at what is keeping publishers from top-tier houses including Hearst, Rodale, and Forbes up at night. Are you worried about issues that they didn't mention? Let us know @emediavitals or at http://on.fb.me/YCXde3. FULL ARTICLE - Digiday Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Meet the gatekeepers to Twitter and Facebook data

March 18, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue IDG's Carrigan: Manage print for profit, digital for growth New York magazine's perspective on Facebook's revamped News Feed 5 key takeaways from Pew's State of the News Media 2013 Meet the gatekeepers to Twitter and Facebook data Faster email opens and clicks are occurring 10 mistakes to avoid when designing a mobile app advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. IDG's Carrigan: Manage print for profit, digital for growth Tech publisher IDG is aggressively embracing digital disruption. CEO Bob Carrigan says IDG is taking a realistic approach to the decline of print and fending off competition from nimble new market entrants. "We are constantly trying to map our direct costs to where we think the revenue is going to be and we are pretty religious about that," he says. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. New York magazine's perspective on Facebook's revamped News Feed In the wake of Facebook's News Feed revamp, New York magazine—relying, in part, to referral traffic from the platform—weighs in on how it is planning to adapt its social media strategy. The publication's associate director of social media thinks the changes to News Feed may positively impact content quality. FULL ARTICLE - Folio 5 key takeaways from Pew's State of the News Media 2013 Since "Online was the only category of news that showed growth" last year, these 5 key takeaways from Pew's State of the News Media 2013 focus on digital media, including a look at native, video, and targeted ads. FULL ARTICLE - MediaShift Meet the gatekeepers to Twitter and Facebook data Curious about how Facebook and Twitter handle their data? Here is a look at how industry professionals are approaching the socia media giants in order to leverage their data. FULL ARTICLE - AdAge Faster email opens and clicks are occurring The "immediacy of mobile" is to blame for email open and click rates occurring more frequently in the first day post-delivery, according to an Experian Marketing Services analysis. And reportedly, "mobile email opens and clicks tend to peak around mealtimes." Here is a look at at what frequency you should expect email speed of response. FULL ARTICLE - Marketing Charts 10 mistakes to avoid when designing a mobile app Hopefully your publication is at least considering offering a mobile app. If you are in the design phase, here are 10 pitfalls to avoid, as well as tactics for success, all focusing on giving your app design careful consideration. FULL ARTICLE - Mashable Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Publishers, fear not the age of the machines

March 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Why the Financial Times is a news company of the future Former NYT editor on tech cults, native advertising, and the benefits of buyouts Publishers, fear not the age of the machines The perfect news application designed for Google Glass? 25 inspirational mobile and UI app designs Google Reader, RSS reader alternatives advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Why the Financial Times is a news company of the future Now is the time for news companies to project what their operation will look like in 5 years, and start working toward that goal. For inspiration, here is a look at the "newsonomics" of FT's forward thinking operations, including its digital transition, mobile monetization, and leveraging of data assets. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Former NYT editor on tech cults, native advertising, and the benefits of buyouts Former New York Times executive editor Bill Keller has waded into the "new media guru" waters, expounding on the slippery slope of native advertising, why he thinks there is a "cult of ubiquitous media, of social media in particular," and more. FULL ARTICLE - Forbes Publishers, fear not the age of the machines It may sound like a summer blockbuster, but the Age of the Machines in publishing refers to programmatic buying. Here is a look at why "social acts, page views and incremental traffic" mean opportunities for publishers to stand out in this space. FULL ARTICLE - Digiday The perfect news application designed for Google Glass? Google Glass may still seem a bit Tomorrowland, but wearable devices will become mainstream sooner rather than later. Does your publication have a strategy for these "futuristic" baubles? Here is a look at what the perfect news application designed for Google Glass would look like. FULL ARTICLE - paidContent 25 inspirational mobile and UI app designs At its core, a mobile or user interface application should be both useful and attractive. But achieving both of these goals can be challenging for media companies. Here are 25 great designs to inspire your app development team. FULL ARTICLE - 2 Experts Design Google Reader, RSS reader alternatives Has your editorial team been depending on Google Reader in order to perform its curation duties and to remain abreast of breaking news? If so, they may be a bit upset by the reported shuttering of the product this summer. Luckily, there are other RSS options out there. Here is a crowdsourced list of Google Reader alternatives currently on Listly. FULL ARTICLE - Listly Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.