Are You Thinking...or Merely Working?

Liberation Formula Seminar Richard Koch & the One-Hour Work Day September 28-30 Apply Here   Mel,   A few weeks ago, I posted a photo on Facebook of a gift my daughter, Tannah, gave me:  A waterproof notepad for the shower.   I got a lot of light-hearted ribbing.    I once sent an April Fool's email offering readers the opportunity to use my shower, since that's where so many profitable ideas come from.   People thought it was a hoot.   But were they jokes?    You see, most of us entrepreneurs like to think we spend our days thinking.    Simply because we're not digging ditches, or pushing 1s and 0s for "The Man", we fool ourselves into believing we're thinking.   If we're reading white papers, we think we're thinking If we're researching a topic, we think we're thinking If we're having meetings with our staff, we think we're thinking If we're Skype-ing with clients, we think we're thinking If we're analyzing Adwords campaigns, we think we're thinking   But, if we're honest with ourselves, we're still merely working.   Because real, breakthrough thinking rarely (ever?) happens while you're at your desk, in front of a laptop, or doing anything that has even the slightest aroma of "work".   As Richard Koch states in The 80/20 Manager, "Now I work no more than 3 hours a day, unless you count pleasurable reading and talking as work - which in a way it is for me, because that's when I have my best ideas. If I'm lucky enough to be inspired, it usually comes while I'm cycling, walking, on holiday, or sleeping.  I know that I achieve more when I work less."   So, are you really thinking or are you just working?    Here's a good way to find out...   -How much time do you spend cycling, walking, swimming, lifting weights or doing yoga?   -How much time do you spend reading for pleasure?   -How much time do you spend in unstructured conversations with no discernible business agenda?   -How much time do you spend journaling?   -How much time do you spend on holiday?   -How much time do you spend listening to music, strolling through art museums, doodling, painting, playing the drums, doing crossword puzzles, or just staring out the window?   -How much time do you spend sleeping, showering, playing with your kids or romancing your significant other?   If you're like most entrepreneurs, the answer is "not much" or "not enough".   And that means you're not thinking.   At least not much.   Or not enough.   You're not giving those breakthrough ideas (the only kind of ideas that will take business and life to the next level) any access to your brain.   You're just working...and thinking you're thinking.   If you'd like to find out how to spend more time doing the things that attract breakthrough ideas, and learn it directly from Richard Koch himself, who attributes his great wealth directly to his liberation formula for working less and thinking more...   Join us September 28-30 in Chicago.   Apply here.     Carpe Diem,   Perry Marshall         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Your Golden Ticket: Introducing Mastermind Twelve

Your Golden Ticket Mastermind Club 12 Reserve Your Ticket Here     Mel,    "I am preparing other surprises that are even more marvellous and more fantastic for you and for all my beloved Golden Ticket holders – mystic and marvellous surprises that will entrance, delight, intrigue, astonish, and perplex you beyond measure."                   -Willy Wonka, Charlie & the Chocolate Factory. Today I'm introducing my "Golden Ticket". It's called Mastermind Twelve, and it's your VIP access pass inside the "Chocolate Factory".  In fact, with your Golden Ticket, you'll even get to spend a day with Willy Wonka himself.   Nope, I'm not talking about me. With your Golden Ticket, you get... To come to Chicago for Day 1 of my landmark seminar with Richard Koch, the "Willy Wonka" genius behind The 80/20 Principle.  Richard will reveal his time- and asset-management formula for working one hour a day - and growing wealthy while doing it!  A $1500 face value, but potentially life-changing. One-year access to the world's smartest online brain trust, the Perry Marshall Mastermind Club. A $1188 value. $1000 discounts on my elite coaching programs. Monthly hangouts with me. Private call-in days with me. A year of my Renaissance club newsletter, delivered to your door. You'll rip it open like Charlie Bucket ripping open a Wonka Bar. Plus much more. The access, resources and contacts available to you with your Golden Ticket would cost, at minimum, $3104...but you'll be amazed at the price of Mastermind 12. Click here to find out how to reserve your Golden Ticket today. Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Corns Gone in 5 Days or Money Back

Mel,

A while back I hosted a teleconference with Dan Kennedy where we talked about writing sales copy. (You can listen to the whole MP3 at www.perrymarshall.com/copywriting/kennedy.htm ) I asked him to discuss examples of small, Google-like classified ads and he produced a beauty. It's been running for many decades in the National Enquirer. It says:

Corns gone in 5 days or money back.

I did a quick search on Google and NOBODY had taken this offline knowledge and replicated it online.There were hundreds of people on the call and STILL nobody has done so even now!

If anybody ever tells you all the easy money is gone from the Internet, they haven't read a magazine or newspaper lately. The opportunity to make money on the Internet will cease to exist only when everyone who searches the web finds exactly what they're looking for the first time, every time.

It ain't gonna happen in my lifetime. To say such a thing is kind of like the guy who said we should close the patent office because everything had already been invented. Stupid. (Is that starting to become a theme?)

One of the most powerful formulas for online marketing is to study what's worked for decades offline (not hard to do, just requires a trip to the library) and move those same great ideas onto the web.

Perry Marshall

Listen to my entire copywriting teleseminar with Dan Kennedy at:
www.perrymarshall.com/copywriting/kennedy.htm



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159 N. Marion Street #295
Oak Park, Illinois 60301
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Why you should only implement 10%

Mel, A lot of people feel GUILTY. All the time. Why? Because they have all these courses, books and training, and have gone to a bunch of seminars and haven't hardly implemented any of it. Guilt. Blame. Self condemnation. Well, if you've done NONE of it, you *should* feel guilty, and get your hind end in gear. But if you're like most successful people, you've done 10-20%, and you've probably skimmed the best cream off the top. So if you lock yourself in your cave resolving to do the other 80-90% before you get more education, you're violating 80/20. And you're stuck. Case in point: In my office I have something like 1000 books. I've read maybe 200 of them cover to cover. I still have yet to crack 200 and the rest I've only skimmed. That's about right. That's perfect 80/20 implementation. (It also means I've read several of them 5-10 times.) I could completely stop going to masterminds, stop buying books, stop buying courses and attending seminars for the next 5 years. I suppose, in theory, I've got so much existing material I could just coast on that. But I would never, ever do that. Ever. Here's why: 1) I am ALWAYS watching for the opportunity to sweep a $1 million strategy off the table, in favor of a $10 million strategy. 2) The books and information I've collected to date reflects my state of mind in this year, last year, the year before, etc. It does not reflect the evolution that I must make next year and beyond. 3) Quantum leaps always involve rejecting the good in favor of the great. Almost every quantum leap I've ever experienced has been a direct result of being with other people in a context of brotherhood and camaraderie and iron sharpens iron with highly competent, sharp people. So when I go to a seminar or mastermind, if my mind is in top shape, I'm prepared to re-interpret everything I THINK I know in terms of some new, groundbreaking insight. I am actively looking for that insight. That's how I keep my diamond-tipped saw blade sharp. That's a strategy that will serve you well. Perry Marshall P.S.: Almost none of this has anything to do with "The internet is constantly changing" and all that hype. That is an extremely shallow reason. Yes, I could make that argument but frankly I'm not interested in learning much of ANYTHING that is going to be obsolete in a year. And you shouldn't either. Not unless you want to keep rebuilding your lame-o digital shanty town lemonade stand every six months for the rest of your life. That is NOT what this is about. This is about expanding your capacity to absorb and implement deeper principles, larger strategies, and become so AGILE that nothing can stop you. Post a comment: http://www.perrymarshall.com/implement-10-percent/ ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Are You Lazy Enough for Success?

Star Principle Seminar September 28, Chicago Apply Here   Mel,   Fill in the blank... Selectivity, confidence and ______ are the nearest thing we have to a short formula for extraordinary achievement. What would you guess?  Hard work? Intelligence? Luck? Strength? Faith? Years ago, I would have said "hard work".   "Just keep your hand on the plow" ..."Idle hands are the devil's playground"... "Doing busy work is better than doing no work at all"... "Only slackers take days off" ... "The amount of work I do determines my value"... But, in his excellent book, The 80/20 Manager, Richard Koch turns all that thinking on its ear. And he makes a bold statement that cuts at the heart of those old "truths" that seem to die so hard... The battle goes not to the strong, not even to the most knowledgeable or the most intelligent, but to the most focused.... And who, according to Richard's keen observation, are most apt to achieve this all-important focus?           The lazy. He's referring to the lazy who also happen to possess high intelligence, thoughtfulness, originality and  vision.  But the lazy, nonetheless.   Of the notoriously "lazy",  Bruce D. Henderson, founder of Boston Consulting Group and Bill Bain, of Bain & Company, Richard has this to say...   Surely it's is significant that two of the most creative and influential management consultants of the last sixty years...were arguably the idlest. In fact, there's a section near the end of his book titled "How to Make Yourself  Lazy" in which Richard recounts his own personal struggle to overcome the big, bad "Work Ethic" monster. A monster he had to defeat in order to go from an 80-hour-per-week consultant worth a few million dollars, to a 5-hour-per-week investor worth over $200 million. I still do battle with the work ethic monster each day. I bristle at the thought of ever being called "lazy". I'm sure you do too.        "Hard work is a virtue!" I protest.  But the older (and hopefully wiser), I get, the more I realize it is most decidedly not a virtue. The more work I delegate, eliminate, simplify and just flat-out refuse to perform, the more successful I become. And that's thanks to Richard's influence. As Richard says, "Laziness, selectivity and confidence compound each other and are the nearest we can get to a short formula for extraordinary achievement." So, while I'm probably going to keep working hard, I'm going to keep looking for ways to do it with more confidence and way more selectivity. And if you'd like to discover how you can become more selective, more confident, more "lazy", and way more profitable...and hear it all directly from Richard Koch, apply to join us September 28 in Chicago.    APPLY HERE     Carpe Diem,   Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Do ya want more emails from me, or less?

Mel, If the number of emails you get from me is about right... just DELETE this email and move forward with your day. (And have yourself a great day!) If you want to get emails from me *every* time I have anything to say, click this link. (You might hear from me as often as 2-3 times a day, some days. Other days, not at all.) If you want to get LESS emails from me than you're getting right now, click this link. Over and out. Perry Marshall - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Can You Tell Me Who Wrote This Email?

Mel,   As a matter of policy, we do not disclose whether I or my amazing ghost writer John Fancher writes any particular piece of copy.   I can tell you this, though: I handed out random samples of five Perry Emails and five John Emails to friends and family.    I asked them: Who wrote these, Perry or John?   Result:   Erin, good friend: 8 correct out of 10 Eldest son: 6 correct out of 10 #2 son: 0 correct out of 10 Daughter: 6 correct out of 10 Wife Laura: 2 correct out of 10.   Average score: they guessed right 44% of the time.    In other words, John sounds more like me to my closest friends and family members than I do :->   Warning: John is expensive. If you want to knock out a quickie $500 copyrighting job… Don't bother.   However, if you desire silky smooth, creamy email copy, lush with clever analogies and vivid pictures…    If you want someone who will channel your inner genius, a chameleon who is better at sounding like you than even YOU… Look no further.   His address is John@johnfancher.com   Who wrote this email...me or John? You decide.        Carpe Diem,     Perry Marshall???     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here