Year-End "Let's Make a Deal Sale": Expires 9pm Eastern TODAY

Year-End "Let's Make a Deal" Sale Contact Josh@PerryMarshall.com Before 9pm Eastern TODAY!   Mel,   If you're reading this, it probably means you're still squeezing the last drops of juice from the 2014 orange before starting your year-end celebration.    A few questions for you before you pop the champagne... Did you meet your marketing education goal for 2014? Have you maxed out your tax deductions for business expenses for 2014? Have you spent your use-it-or-lose-it sales training budget for 2014? You've got a few hours left to hit those goals.   And I've only got a few hours left to meet my goals for 2014.    So, maybe we can help each other? If you've ever considered investing in one of my programs, today is the day to play "let's make a deal".   My go-to guy, Josh Thomas, is watching his email and his phone until 8pm Eastern, today only, ready to consider any reasonable offer.    4-Man Intensive?  Roundtable Group?  Private Client Group?  Private Client Elite? Something else?   Let's both hit our goals today.   Just email Josh Thomas at Josh@PerryMarshall.com with the subject line "Carpe Annum" before 9pm Eastern...or call him directly at 512.536.0799 TODAY, December 31st.    Carpe annum (seize the year),   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Dilbert Cube, The Crucible, and the Go-To Guy

Mel, Every successful company depends on the Go-To Guy. The Go-To Guy is that rare guy in the company who can always be relied on to come through. Companies desperately need Go-To Guys. Without it, they fail. Before a Go-To Guy can escape from his company, he must survive the crucible. In my case, it was a boss who wanted to slice off my fingers, one joint at a time: http://www.perrymarshall.com/renaissance/gotoguy1.htm It's a grisly story - and if you're a Go-To Guy (or Go-To Gal) it's probably not all that different from yours. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

The Missing Link: Help for a Struggling Consultant

Mel, When you sell any kind of solution or service to another business, there's a gap that you *must* bridge for the sale to happen. Especially if what you sell is expensive and / or requires people to change their habits, systems or procedures. The following comes from a conversation I had with a consultant who was struggling mightily to bridge that gap. Here's the story: http://www.perrymarshall.com/adwords/renaissance/strugglingconsultant/ Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Openline: Powerful Strategy for the Knowledge-Based Business

Mel, A few days ago I gave you a template that takes an interested prospect to the very next step they need to take - a call to action that's wonderfully effective in getting people to engage in conversation with you. (that document is at http://www.perrymarshall.com/whitepapers/calltoaction.pdf). Today, a different variation on the same theme - it's especially applicable if you sell your advice or expertise and you don't want to de-value yourself by giving your precious knowledge away for free. (One of the biggest things I struggled with in my first year of business was knowing what to give away free and what to sell.) The Openline strategy generated over a half million dollars for one of my clients: http://www.perrymarshall.com/renaissance/openline.htm For this client, it generated telephone appointments every single week, from highly qualified prospects who valued his time - and later decided to pay full price for it. It's slick. And very natural. Best of Success, Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Guerilla Marketing

Mel, Some time ago, Christoph, a Marketing Tool Kit customer of mine, used my email list strategies to send out a simple letter. He got an 8% response rate. Pretty good, right? But the KIND of responses he got are the real story. The responses were: -personal replies -from real people -who have real projects NOW -with specific interest in his topics And he got them all for $5.60 a piece. Unheard of? Actually, not too unusual in Perry's land of Guerilla Marketing. You can start seeing results like Christoph's as early as next week...here's how... http://www.perrymarshall.com/adwords/renaissance/list2/ **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Max and the Toad Hotel

Mel,   I'm in China picking up adopted kid number two! And I've got the entire rumbling herd of Marshalls with me.  All five kids (now six!), wife Laura, and even brother Bryan.  You could say I've got family on the brain!    When you get away from the everyday routine, you really notice things about people...even the people closest to you...that sometimes slipped past you when you're at home.    I'm noticing things about my children I've never picked up on before.  I'll write more about that later, but when I got this message from Deb about her grandson, Max, I knew it was the right time to share it.     No big, profound marketing lessons. No hard-hitting business opinions.    Just the joy of watching a child do what seems to come naturally to them.  Enjoy.      "...When Max was very little, he began putting on shows. Then, when he learned to write, he began marketing his shows: He made tickets for ‘buy one, get one free’ that he sold to his grandparents so that we could all attend his performances for half price. One day when Max was in first grade, I took him and his pre-kindergarten brother, Alex, to the park. Observant Alex was always the ‘lucky one’ and that day he found a nickel on the ground and promptly pocketed it.   Shortly thereafter, he found a baby toad.   Max searched the ground for nickels and baby toads but could find neither. Although he was frustrated, he went to the wet sand pile and calmly began building a structure with leaves and sticks. Before too long, Alex walked over to the sand pile, his toad cupped carefully in his little hands. “Watcha making?” he asked his big brother. “It’s a hotel for toads.” Excited, Alex asked, “Can my toad stay in your hotel?” “Sure,” Max replied as he stepped back for Alex to place his toad in the hotel’s best suite. Then he held out his hand and said, “That’ll be five cents, please.” When he was in 3rd grade, Max gathered all his drawings and paintings, laid them on the dining room table and invited the family and neighbors to his ‘art exhibit.’ When we arrived, we found that each item had a price tag. Taking a cue from the Girl Scouts, when he was in fourth grade Max sliced up cheese, put it between crackers and sold it door to door in his [upscale] neighborhood. His mother still receives occasional texts from neighbors: “Do u no Max is selling something 2day?” Max is now in 6th grade. He was recently elected as student council representative—on a write-in vote. As far as God’s purpose for Max, I’m guessing it’s something in leadership that has to do with Marketing, Business, or Sales. Blessings, Deb"   Blessing to you and Max, Deb.   So today's advice: Invest in whatever company Max sells for when he grows up!   Carpe Diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are You Building a Defensible, Sell-able, Equity-Building Machine?

Mel,   In my latest Renaissance Club newsletter I talked about the anemic state of the information marketing industry.  In case you missed it, I went on and on about the incessant erosion of the value of information now that “info entropy” is in full swing.   I’m sure you’ve seen aspects of this in your business. What you used to be able charge $100 for you can’t give away for free. You have to beg them to take it.   And the best consultants and coaches are now retreating from the pure “information marketing” model as well. We’re realizing, “Hey, I can’t be giving my best stuff away cheap anymore. I need to guard my best secrets. I need to show up and deliver customized solutions only to my highest-paying, highest-qualified clients. I can only give this stuff away to the people I know for sure will implement and not devalue my wisdom”.   No more pearls before swine.   What that means for you, dear entrepreneur, is that if you have a real business, you’re going to need to seek out private, high-level coaching.     Because “the good stuff” is not going to come to you as easily as it did in the past. Unless you want to do some serious sifting and sorting to separate the wheat from the chaff, you better get yourself in a hardcore, top level, iron-sharpens-iron mastermind coaching group.   Probably several.   And not one that focuses on “marketing”.  If you’re reading this message, there’s a good chance you already know how to solve marketing problems just fine, thank you very much.  You need more lethal weapons.   And, note that I said, “If you have a real business”. Do you?  One way to get an indication is to take the quick 2-minute evaluation at StarPrinciple.com.   Again, if you’re reading this, there’s a good chance you’ve already taken it, and got a score around 100.  If that’s the case, you might have a real business. And a real business is going to need more than ebooks, webinars, DVDs and marketing tools to get it to the next level.   It’s going to need coaching at the highest level. Coaching that focuses on transforming your business into a defensible, sell-able, equity-building machine.  Not just a golden hamster cage.   And that’s what we do in Roundtable.   After every session, you’ll return home, not with 149 marketing tactics and "good ideas"…but with THE 3-5 strategic tasks that will transform your business from good to STAR.   So you can spend this year sifting through the ever-increasing chaff to find the ever-dwindling grains of wisdom. Or get them hand-delivered to you in Roundtable.   We have limited seats remaining for 2015.  So, contact John Paul Mendocha to apply today at  Jpm@perrymarshall.com and enter the subject line "Roundtable 2015".   Carpe Diem,   Perry Marshall        ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here