How to Generate Competition-Free Leads (Today @ 1:30pm Eastern)

Free Webinar with Paul Lemberg How to Generate Competition-Free Leads Thursday, March 12, 1:30 Eastern REGISTER HERE   Mel,   Do you belong in Planet Perry?    Here are a few questions to help you decide… Do you believe in poking holes in the assumptions and conventional wisdom of your industry? Are you looking to double, triple and even 10x your business?  Are you open to unreasonable solutions that will produce radical results?  Do you want to create a competition-proof business…one which could even become a “Star Business”?  These are important questions. And if you answered “No, I’m just looking for some techniques to improve my results by 10 or 20 percent”…well, you might be in the wrong planet.    Because while the pursuit of incremental improvement is fine… A 5% increase in click-through-rate A 3% better conversion rate on your landing page More compelling sales copy that moves the needle a few ticks These improvements are not defensible. Your competition will eventually figure them out and catch up.    And then it’s back to the kitchen to try to squeeze more juice out of a squashed and wrinkled orange.    My friend Paul Lemberg has no interest in helping his clients squeeze more juice out of the dried-up citrus.   Paul wrote the book, Be Unreasonable. And it’s about the stuff we value in Planet Perry. Specifically “how unreasonable strategies can bring you unprecedented success.”   And Paul knows a thing or two about success.    He’s consulted for Fortune 500 companies like Cisco, Adobe, Mass Mutual and JP Morgan Chase.    Over the last few years, Paul’s private small-business clients have added more than $350 million in profits…the equivalent of over $1 billion in extra sales…from implementing Paul’s strategies.    He’s appeared on CNN, Good Morning America, Financial News Network, The New York Times, and dozens of national radio programs.    And on Thursday, Paul’s going to show you a strategy for generating a flood of competition-free leads by doing something “unreasonable.” Fishing in an ocean your competition is ignoring.     It’s part of the Renaissance Marketing Academy webinars.    They’re free and they’re every Thursday at 1:30pm Eastern.     REGISTER HERE   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Is the "ocean" you're fishing... really a pond?

Free Webinar with Paul Lemberg How to Generate Competition-Free Leads Thursday, March 12, 1:30pm Eastern REGISTER HERE   Mel,   Copywriting legend Gary Bencivenga is fond of saying, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect, what would I want?”   But Paul Lemberg goes one step further and asks, “What ocean are you fishing in?”   See most marketers define their “ocean” as… All the prospects who know they have a problem I can solve, or… All the names on my email list, or… All the eyeballs that see my banner ad, or… All the people who search on my keywords… But did you know that, at most, those folks represent 5% of your total qualified market? More like a pond than an ocean.    95% are ignoring you. They aren’t on your email list, they aren’t seeing your ads, they may not even know they have a problem you can solve, they’re not in your little “5% ocean.”   So, what if there was a way to generate a flood of new qualified leads from that much, much deeper “95% ocean”?    There is.    And this Thursday, Paul Lemberg is conducting a brand new, FREE, 60-minute, live training called “Blue Ocean Marketing.”   Paul will reveal how to grow your business WITHOUT competition by fishing in an entirely different ocean of prospects.    It’s part of the Renaissance Marketing Academy webinars.    They’re free and they’re every Thursday at 1:30pm Eastern.    REGISTER HERE.    Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Does 1 New Client Per Month Make a Difference? (Webinar TODAY)

Snagging New Clients with LinkedIn Free Webinar with Ted Prodromou March 5, 1:30 EASTERN REGISTER HERE   Mel,   What’s the lifetime value of ONE new customer to your business?    If that number is less than $1000, you can click the “x” on this message. What I’m going to talk about today is not for you.    But if it’s over $1000, this is good stuff for you.  If it’s over $10,000 this is great stuff for you. And if it’s over $20,000 this is essential stuff for you.    I’m talking about LinkedIn.    LinkedIn is not for selling products. And it for sure is not for selling low-priced products. Go work out a deal with Amazon. Good luck.    But if you’re selling high-priced consulting gigs, LinkedIn is where you want to be.    And if adding just one new client means adding $1,000…or $10,000…or more to your bottom line, you need to know Ted Prodromou.    Because nobody knows how to take 15 minutes a day, put it in the LinkedIn “gumball” machine, turn the crank, and make high-paying clients tumble out into your hand like Ted.    Is it worth 15 minutes of YOUR day to get just ONE new client per month?    If it is, join Ted Thursday at 1:30 Eastern and find out… Ted’s secret “hot spots” for ranking high in LinkedIn search Ted’s favorite LinkedIn strategy: It generates up to a 40% conversion rate every time Why your profile and posts seem “invisible”…how to optimize (quickly) for maximum response Why Ted is the John “Die Hard” McClane of Internet Marketing If more high-priced consulting gigs and high-paying clients is what you need, you need to listen to Ted.    Carpe diem,  Perry Marshall   P.S. And join me, Ted, sales letter genius Jon Benson, local PPC wizard Talor Zamir, and many others at the Renaissance Marketing Academy, April 27-28 in southern California. It’s free with your Mastermind 12 membership! Click here for more details.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Procrastination Demon

Mel, There's an old saying, "sales is the lowest paying easy work and highest paying hard work you can do". It's true. And it's just as true of writing copy. Personal confession: Whenever I'm about to write some really important copy - or execute any project that's "really important" - I find myself fighting procrastination. It's odd. The other day I sat down to write some really important copy, and I kept having all these impulses: 'Perry, you need to check your email. You need to finish some critiques. You need to get a haircut.' Huh? A haircut? I know I'm about to do something really important if, as I'm getting started, I have an urge to get a haircut of all things. Haircuts are on the top of my procrastination list, actually. They're just so unimportant. So when executing a haircut attempts to preempt writing copy, it means there's a demon in my head that knows how important the copy is! So I mightily suppressed the haircut urge and kept writing my copy. At some point you have to stare down that copywriting procrastination demon and conquer him. It's really pretty simple - you just lock the door, unplug the Internet connection - and do it. Everybody's got a set of conditions that are optimum, and over time you develop a ritual. For me it takes creative input like music or movies to get my creative juices going. Things need to be quiet and free of distractions, which means the best time is at night after everyone else has gone to bed. I've got notes on points I want to get across, some headline ideas and hooks, and away I go. Yes, writing copy is hard work, but it's probably the least unpleasant hard work I can think of. I've got guys remodeling my kitchen right now, and that's hard work. Hammering, drilling, sawing, cutting out drywall - that's real physical labor. Even harder if it's outdoors in the heat of summer or cold of winter. Even harder if you get a nail through your foot or hurt yourself with a power tool! Compared to all that, slugging down an espresso at 9pm and writing copy from 10pm to 3am is the easiest, highest paying hard work I know of. And it does pay a lot. I would say that the time I spend writing serious copy is worth several thousand dollars an hour. The problem isn't that it's hard at all - the problem is it requires focus, and because it's important, it wakes up the procrastination demon. Put that demon out of his misery and just get it done. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Who Are Your Customers Finding on LinkedIn? (Webinar Thursday)

The 80/20 of LinkedIn Free Webinar with Ted Podromou March 5, 1:30 EASTERN REGISTER HERE     Mel,   Forty-eight percent of LinkedIn users reported spending over 2 hours a week on LinkedIn in 2013. That was up 10% from 2012.   That might not sound like a huge increase but, as LinkedIn analyst, Wayne Breitbarth points out, “I doubt folks will spend more time on LinkedIn because they have nothing better to do.” LinkedIn ain’t Facebook. If your potential clients are spending more time on LinkedIn, they’re looking for (and finding) what they want. Is it you?   If your competitors are spending time on Facebook, they’re looking for (and finding) what they want…your prospects.     That’s the bad news.   The good news is that, for the most part, they’re still wasting a lot of time and effort finding each other.   Unless they’re students of Ted Podromou.   Ted wrote the Ultimate Guide to LinkedIn for Business and he’s the only guy I know who’s cracked the code on LinkedIn.    And on Thursday at 1:30 Eastern, he’ll be revealing a big chunk of that code Ted’s secret “hot spots” for ranking high in LinkedIn search Ted’s favorite LinkedIn strategy: It generates up to a 40% conversion rate every time Why your profile and posts seem “invisible”…how to optimize (quickly) for maximum response Why Ted is the John “Die Hard” McClane of internet marketing If you want to leverage LinkedIn for maximum exposure, connections, and profits without wasting time on yet another social media widget, tune it to Ted’s talk Thursday.   Carpe diem, Perry Marshall   PS: And join me, Ted, sales letter genius Jon Benson, local PPC wizard Talor Zamir, and many others at the Renaissance Marketing Academy, April 27-28 in southern California. It’s free with your Mastermind 12 membership! Click here for more details.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

LIVE Planet Perry "Marketing Alchemy" Event (April 27-28 LA)

Mel,   Just a quick note to let you know I'm presenting the first ever Planet Perry "Renaissance Marketing Academy" in Los Angeles on April 27 and 28.    You can get all the details about the event here.    But the best part is it's free with your Mastermind 12 membership. (Details on the page above)   Don't miss it.  Carpe diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What RIddles Are You Trying to Solve?

LIVE Planet Perry Event Renaissance Marketing Academy April 27-28, Los Angeles FREE with Your Mastermind 12 Membership More Details Here     Mel,   The most important question you can ask about your business is, "What questions am I asking?"   Most marketers get stuck asking questions about how to make incremental improvements to their business... How can I increase my click through rate by a point or two? How can I get 10% more leads on my opt in page? How can I write better sales copy to get 3% more conversions on my order page? Good questions to ask. But most of them already have answers.    The only way to build a real business is to pose riddles that don't already have answers.    At our last Roundtable meeting, new member Stew told us about a riddle he solved that could alter his entire industry.  Rather than ask, "How can I make incremental improvements?", he asked, "How can I build a defensible, impenetrable, competitive advantage?"    The answer was a completely new process for manufacturing parts. A process that will take parts inventory from 10,000 down to 100. It will slash delivery times from 3 weeks to 24 hours.    And he can patent it.    And Stew works in a traditional manufacturing industry. People have been buying these parts for 100 years.    Why didn't somebody think of this before Stew?  Because they were too busy asking the wrong questions.  What questions are you asking? How long before your competitor solves a riddle and pulls your industry out from under your feet?    Don't ask answered questions, solve riddles.    Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here