Tuesday, March 10, 2015

Is the "ocean" you're fishing... really a pond?

Free Webinar with Paul Lemberg

How to Generate Competition-Free Leads

Thursday, March 12, 1:30pm Eastern

REGISTER HERE

 

Mel,

 

Copywriting legend Gary Bencivenga is fond of saying, “Don’t think like a fisherman, think like a fish.” Great advice. Always ask, “If I were my prospect, what would I want?”

 

But Paul Lemberg goes one step further and asks, “What ocean are you fishing in?”

 

See most marketers define their “ocean” as…

  • All the prospects who know they have a problem I can solve, or…
  • All the names on my email list, or…
  • All the eyeballs that see my banner ad, or…
  • All the people who search on my keywords…

But did you know that, at most, those folks represent 5% of your total qualified market? More like a pond than an ocean. 

 

95% are ignoring you. They aren’t on your email list, they aren’t seeing your ads, they may not even know they have a problem you can solve, they’re not in your little “5% ocean.”

 

So, what if there was a way to generate a flood of new qualified leads from that much, much deeper “95% ocean”? 

 

There is. 

 

And this Thursday, Paul Lemberg is conducting a brand new, FREE, 60-minute, live training called “Blue Ocean Marketing.”

 

Paul will reveal how to grow your business WITHOUT competition by fishing in an entirely different ocean of prospects. 

 

It’s part of the Renaissance Marketing Academy webinars. 

 

They’re free and they’re every Thursday at 1:30pm Eastern. 

 

REGISTER HERE

 

Carpe Diem,

Perry Marshall

 

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
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