Wednesday, October 15, 2014

Bobsled series: How to pinpoint your customer's "Crying Need"

Mel,

 

People search for all kinds of stuff. People TELL you they want all kinds of stuff. 

 

Many times they're lying - and probably don't even know it. We're all notorious for deceiving ourselves. What will your peeps pay real money for? 

 

What *part* of what you sell are people trying to access, when they give you money? 

 

Knowing the answer to that question empowers you to charge higher prices, get fatter margins, and pocket more dinero. 

 

Between the 10 minute and the 12 minute marks, Bryan and I pinpoint three specific questions that get to the bottom of this for you fast. 

 

Then, Bryan shows you an example of a web page that accomplishes this with easy precision. It's the *2nd* video on this page, between 10:00 and 12:00: 

 

http://www.perrymarshall.com/training/hinges/replay/

 

Bobsled Run kicked off yesterday, but it's not too late to climb aboard. Apply today: 

 

http://www.bobsledrun.com 

 

Perry Marshall 

 

 

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

 

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Perry S. Marshall & Assoc
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