Mel,
Quick revealing case study - John Chilkotowsky of Wilderness Awareness multiplied his conversions AND slashed his costs in Bobsled Run. 19 minute MP3 interview with Bryan:
http://www.perrymarshall.com/training/4-hinges/case-study/
He even changed his title from "Marketing Director" to "Chief Story Teller." Listen to his whole story, it's enlightening.
Bobsled Run started Tuesday, but it's not to late to climb on board. Apply here now:
http://www.bobsledrun.com
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