The Death of the USP? (Free Live Webinar Thursday)

Free Live Webinar Series 3 “USP Paths” to Your Future Starts Thursday, August 6 REGISTER HERE   Mel,   I was chatting with my friend John the other day and he said, “Hey Per, guess what?”   “What?”   “USP is dead.”    I said, “Really why do you say that?”   “I just heard a character on the sitcom ‘Peep Show’ say ‘USP’ without explaining what it means.”   He’s got a point.    If sitcom writers are confident they can use an abbreviation without explaining it…you know it’s in danger of becoming a trivial, commodity concept. High-level marketers are not exactly their target audience!   But there are other, higher-level indications that the USP needs a revamp.   How about this one…   You heard of Amazon.com? Seemingly competition-proof. Gobbling up the world. Insatiable retail behemoth. Nobody would dare try to attack their USP, right?    Wrong.     Jet.com got over $250,000,000 in funding before they ever opened their virtual doors…and guess whom they’re gunning for?    That’s right, Amazon.    And Jet.com doesn’t have a quaint old USP… Pricing as low as 50% less than Amazon.com Proprietary pricing software Costco-like membership structure And the guy running the show used to work for Bezos’ gang. So, he may have an insight or two into where they are vulnerable.    Who knows if they’ll topple the Big A or not. But one thing it illustrates is that, in the modern economy, nobody is safe from attack without a diamond-tipped sawblade of a USP.    And nobody is safe FROM a competitor who has one!   Think you can work out your USP on the back of an envelope?    Think you can fill in a few blanks on a template form?    Think a USP is an elevator pitch?    Think a USP is “fresh hot pizza delivered to your door in 30 minutes or less?”     That’s what a USP used to be…30 years ago.    But if that’s all you’ve got these days, you’re probably asking… What happened to my margins? I could have sworn I saw them here yesterday.  Why have my prospects suddenly gone deaf to my finely-scripted sales message?  Why do my customers seem as excited about my product as a couch potato flipping channels at 3AM?  Why do I get fewer leads and fewer sales even though I’m spewing out more cash on Google Ads and Facebook?  Why is EVERYTHING is getting harder? Well, on Thursday Bryan and I will show you why.    REGISTER HERE   And we’ll show you a way to escape that prison.     In fact, we’ll show you three ways.    But fair warning, you will NOT like one of them.    But better you know what your future holds, and take arms against it, rather than suffer the slings and arrows of that bleak future.    But if your future holds a brighter hope, then we’ll show you how you can… Improve your CTR by 20% Your CPA by 20% Your CPC by 10% Allow you to RAISE Your Prices by 10% Boost Your Sales Revenue by 10% Sharpen Your Sales Team’s Close Rate by 10% All without spending more on advertising.   And we’ll show you real-world examples of entrepreneurs who have sharpened their USP to discover…  Their customers suddenly perk up from their slumber and start shooting off buying signals like sparks from an arc welder They gain a position of honor in their marketplace They wrestle control of the buying process from their customers Their customers do a 180 from apathetic price-shoppers to enthusiastic buyers.  All in just 60 minutes. Open Q&A session to follow next Wednesday.   Register here.     Carpe diem,    Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here