Free Live Webinar Series
USP Breakthrough 2.0
Starts TODAY, August 6
REGISTER HERE
Mel,
Can your business survive without a killer USP?
My answer might surprise you.
Yes it can. Not only can it survive, it can thrive.
Years ago a guy used to come on my Mastermind calls. This was way back before everybody and his skunkworks had a Google AdWords account.
This guy knew AdWords better than anybody selling his product. He was, for that time, an SEO “Navy Seal” as well.
He was a traffic god of the early 21st Century.
And he did really well.
Selling mattresses.
He bought them wholesale, bought traffic cheaper than anybody, and sold them for a decent profit.
Rinse and repeat and repeat and repeat.
Zero USP.
Nothing differentiated him from anybody else in his market except a slight price advantage.
He was just a traffic Zeus.
And that was enough.
He killed it.
For a while.
Then, of course, everybody else figured out Google AdWords and SEO. His only advantage went poof. And he had to scrap his mattress business and go looking for another gig.
Not sure whatever became of him.
Hope he found a business in which he could develop a real USP.
Today’s lesson…
- Traffic ain’t a USP. No matter how good you are at attracting it.
- Conversion ain’t a USP. No matter how good you are at persuading buyers.
- Economics ain’t a USP. No matter how attractive your pricing structures are.
All are subject to the winds of change.
All can run away like wild horses over the hills.
And leave you holding the mattress.
Leave you wondering, “What happened? Why do I suddenly have to spend twice as much to get half the results?”
“Why are my customers no longer paying any attention to me?”
“Why is my advertising drowned out by a sea of noise?”
But a solid, diamond-tipped sawblade USP?
Well, that transforms your cap-gun advantages in traffic, conversion, or economics into AK-47s.
In fact, a real USP unlocks hidden advantages in traffic, conversion and economics you didn’t even realize you had…and unleashes them on your unsuspecting competition.
So, dear reader, what is your business’s key advantage?
Is it traffic? Is it conversion? Is it pricing?
Or is it a diamond-tipped sawblade of a USP?
One will serve you well…for a while.
One will serve you banquets of sumptuous profits for years or even decades.
Feast with us today.
At 11am Eastern today, Bryan and I are going to do a deep-dive into USP.
And we’ll introduce you to a USP method guaranteed to…
- Improve your CTR by 20%
- Your CPA by 20%
- Your CPC by 10%
- Allow you to RAISE Your Prices by 10%
- Boost Your Sales Revenue by 10%
- Sharpen Your Sales Team’s Close Rate by 10%
All without spending more on advertising.
Do you want a temporary advantage…waking up every morning wondering, “Will this be the day the barbarians break through the barricades?”
Or do you want to build a moat around your business…a defense that will protect you from marauders for years to come?
The choice is yours.
Register here.
Carpe diem,
Perry
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