Why Most Copywriters Suck (Free Live Webinar Thursday)

Free Live Webinar Series 3 “USP Paths” to Your Future Starts Thursday, August 6 REGISTER HERE   Mel,   Have you ever paid a lot of money to hire a professional copywriter? Have you waited breathlessly to get the copy? And when you got it was it…less than you expected?    Ever throw up that copy on your site and get back less than bank-breaking revenues?    Did you get a few vulturous opt-ins when you were expecting a flock of keen-eyed buyers?    A few minnows swimming into your lead pool…but no whales?    Do you know why that happened?    (OK, sure, maybe the writer sucked. That’s always possible.)    But, more likely, you tasked the copywriter with a job you should have done yourself.    A job only you can do well.    What were you asking the copywriter to do?    Hammer out your unique selling proposition.   It’s not totally your fault (but it will be after you read this email) because we all used to do it.    We used to do it because we used to be able to get away with it.    Back in ye olden days, before the Yelps and the Facebooks and the Twitters and the Amazons made it super easy to review products and services…   Well, back then, a slick word jockey might have the chops to weave your USP-less sow’s ear into an order-sucking silk purse.    Not today, dear reader.    No million-dollar wordsmith can outsell 627 one-star reviews on Amazon.    Ain’t happening. You’re toast.    Here’s a copywriting secret for the modern world: If you have a killer, bionic, bullet-proof USP, the copy writes itself.    You make your copywriter’s job about 100 times easier.    And your copy does pull like you want it to pull.    And you do boat the whales you hoped to harpoon.    Heck, if you nail your USP you can probably just write the copy yourself if you want.    (Sorry, copywriters. But hey, keep reading, because if you get good at this USP stuff, you can charge more…and work less…for clients who are too lazy to do it themselves!)   The 3 Paths of USP    And on Thursday Bryan and I are going to do a deep-dive into USP. (Copywriters welcome.)    We’re going to show you the three USP paths.    We’re going to show you your future.    If your future is bleak…you’ll see it. (Whether you have the guts to do what you need to do will be up to you.)    If your future is bright…you’ll know what path to go down next.    And we’ll introduce you to a USP method guaranteed to… Improve your CTR by 20% Your CPA by 20% Your CPC by 10% Allow you to RAISE Your Prices by 10% Boost Your Sales Revenue by 10% Sharpen Your Sales Team’s Close Rate by 10% All without spending more on advertising.   With a diamond-tipped sawblade USP, everything you do gets easier.    Without it, everything will continue to get harder.    Up to you.    Register here.      Carpe diem,    Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here