Establishing trust in the post-guru era

How to Leverage the Highest Value Skill And Create Videos that Sell Live! Thursday, Mar 24th, 11am US ET Register Here Mel, In case you haven't noticed, trust in media is at an all-time low and demand for authenticity is stronger than ever. We are experiencing a post-guru era. People are simply not as easily fooled by false scarcity and larger than life promises. You can't hide anymore. Authenticity and trust is the new authority. When Bob and Brandon first talked me into filming my promotional materials, I had my doubts about whether or not it would work. Everything I have done in the past 20 years has been around the written word. I was out of my comfort zone. Now I look forward to my filming days. I know that in a few hours I can clarify and communicate what value of particular promotion brings to my members. Getting on camera has forced me to be clear and allow me to distill down into a captured conversation what could easily fill up pages and pages of written copy. The best part about it is that it's become easy and fun. The more video I film the more comfortable I get communicating my value and really honing in on who I can help. Getting plopped in front of a camera makes you clarify your value, who you can help, who you can't… all in real time. Words on a page are one dimensional. Video is multi-dimensional. By the simple fact that you have the cajones to get on camera and talk about the problems you solve for people inherently implies trust. Today, Brandon and Bob are going to open the kimono and share what they've learned over the last several years getting clients in front of the camera and have them tell their story. This is video content creation for mere mortals. No memorization, no scripts, no expensive equipment to buy. They are going to show real-world case studies and hard evidence to back up the effectiveness of using video. Click here to sign up Carpe Diem Perry Marshall P.S. Without fail, I schedule about 4 hours every other month to get in front of the camera and talk about what's coming up in Planet Perry. I now consider that time $1,000 per hour work. Extremely high leverage for me and my businesses. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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