I had to be dragged kicking and screaming into doing this...

I would have laughed out loud

How to Leverage the Highest Value Skill And Create Videos that Sell Live! Thursday, Mar 24th, 11am US ET Register Here Mel, If you would have told me a few years ago that I would be standing in front of a camera to deliver my sales messages, I would have laughed out loud. I'm a fan of the written word. I have built my businesses and sold millions of dollars of products and services through the power of copywriting. However, the process of getting a good sales letter done had always been somewhat daunting. Here's what it looked like: Step 1) Feel the daunting pressure for the need to write a sales letter for an upcoming promotion. Step 2) Schedule 3-4 days in my basement, a local coffee shop, or cave to hide myself from humanity. Tell no one of my location. Step 3) Pack laptop and snacks. Wave goodbye to family and friends. Pet dog another time before I walk out the door. Give up all hope of returning calls, emails or texts over the next few days. Reassure family I am still alive once or twice a day. Step 4) Arrive at undisclosed location. Force brain to make words come out on page. Resist temptation to run away. Step 5) Emerge 10lbs lighter and visibly exhausted from brain being taxed. Hand off sales letter to Fancher for his severe scrutiny. Rinse and repeat for each and every promotion. But even so, when I was approached by 2 long-time Planet Perry members (Brandon Boyd and Bob Regnerus) a couple years ago about transferring my long-form sales letter chops into video? I was still resistant. I had tried "VSLs" and they felt inauthentic and pitch-y...and didn't sell with my tribe. And surely my members preferred scrolling through pages and pages of sales copy on their iPhone, right? Well, now I schedule a standing, bi-monthly meeting with Brandon and Bob to film all my promotional videos for the coming months. We craft sales messages in real time and they come out authentic and persuasive without me memorizing a word the night before. I spend a few hours at best with them and we're done. What would normally take combined weeks of the above copywriting process now takes a few hours. Video has now become essential to my business. Words on a page are ONE dimensional. Video is MULTI dimensional. The written word only touches one modality of learning. Video touches all of them at once. Video is an AMPLIFIER for your sales and marketing. (And, by the way, I LOVE writing! If you hate writing (or know you shouldn't be doing it) then you REALLY must to see this.) On Thursday, Mar 24th Brandon and Bob are going to share the simple process of how to create videos for your business… Without having to go to film school Without having to spend thousands on equipment Without having to hire employees They have developed a drop-dead simple and highly effective method for getting video done that anyone can follow. They are going to show you the essential videos every business needs, how to film them easily and the strategies for getting out of your own way. Click here to sign up Carpe Diem Perry Marshall P.S. If you're not using video in your business, you're behind. In a couple weeks, we'll show you the 80/20 process of making effective video that will do the heavy lifting for your sales and marketing. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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