7 simple steps to sell more mobile advertising

February 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As digital traffic booms, Forbes evolves its ad revenue model 7 simple steps to sell more mobile advertising Yahoo's redesign: too little, too late? 3 social media lessons from Ford How journalists can think like programmers Marketers: less chatter, more design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. As digital traffic booms, Forbes evolves its ad revenue model The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 7 simple steps to sell more mobile advertising Some media companies may be struggling with getting their sales teams on board with selling mobile advertising. After all, legacy sales people may bridle at being asked to attend sales strategy meetings or seminars, especially if they think they have already mastered digital sales. Well, it's time for them to check their egos at the door and embrace a constantly learning attitude, no matter what their numbers look like. To get them (and you) started, here are 7 tactics for selling mobile adverting. FULL ARTICLE - AdAge Yahoo's redesign: too little, too late? Yahoo CEO Marissa Mayer unveiled a redesigned site on Wednesday, garnering a bunch of somewhat lukewarm reviews from the usual suspects. The reality is that Yahoo's latest attempt to reinvent the old "portal" approach to the web might have made sense five years ago, but it is both too little and too late. FULL ARTICLE - GigaOm 3 social media lessons from Ford Ford Motor Co. has a global head of social media, Scott Monty, who has 90,000 Twitter followers. Here are 3 pieces of social media advice from Monty, including, "create a social media a dialogue, not a broadcasting system." That means engaging in a conversation with your audience, not beating your latest promotions into their brains. FULL ARTICLE - Entrepreneur How journalists can think like programmers It is no secret that writers and programmers think differently—that's why media companies need both. But as the two more frequently collaborate on data-based content projects, understanding how the other thinks can be an asset to productivity and production. FULL ARTICLE - MediaShift Idea Lab Marketers: less chatter, more design There are 4 key ideas that will govern marketing, according to a Forrester report, and the first one is, "design is the new marketing." Here is a guide to talk at your audience members less, and create more experiences that will draw them to your brand(s). FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

A real-world mobile strategy cheatsheet

February 20, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web /tr> In this Issue WSJ's digital managing editor on the intersection between tech and content Why Future is focusing on tablets and online In 2013, it's all about mobile A real-world mobile strategy cheatsheet Why LinkedIn is a sleeping giant of publishing Principles for successful button design advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. WSJ's digital managing editor on the intersection between tech and content With editors fighting to get news posted to a publication's digital platforms asap, the latest technology—and people who know how to deploy it—is an asset. The Wall Street Journal must satisfy its millions of digital readers not only with quality content, but by delivering a great experience. The WSJ's digital managing editor tackles the job by "embedding developers in the newsroom." FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why Future is focusing on tablets and online Magazine publisher Future shared the how and why of its digital focus at the Digital Media Strategies conference in London, including key stats and what's working. "Around 6.4 million people have signed up to receive push notifications on mobile devices—which are people Future can market to," for example. FULL ARTICLE - Journalism.co.uk In 2013, it's all about mobile Mobile strategies are taking a lot of effort, but it appears that there is no choice. With mobile adoption racing ahead, media companies must keep up or be forgotten by all but a few fan clubs. Here, The New York Times dissects a ComScore report that weighs in on the mobile movement. FULL ARTICLE - The New York Times A real-world mobile strategy cheatsheet Are you struggling to convince your organization that a sound mobile strategy is imperative? In the event that you get a chance to plead your case, here are some talking points to bring to the next leadership meeting. FULL ARTICLE - ReadWrite Why LinkedIn is a sleeping giant of publishing LinkedIn has always been a bit of an enigma as far as social media networks go. Some claim it helps them in their careers, others feel it's a quasi-necessary time suck. There is no clear path to success via LinkedIn, but perhaps the platform's real role is as a business publisher. FULL ARTICLE - Digiday Principles for successful button design The simple website button deserves more consideration than you may realize. A button's size, shape, shade, shadow, and more all weigh in when it comes to drawing eyeballs. Here are 10 points to consider when designing a button for your site. FULL ARTICLE - Webdesigntuts+ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Mixed Martial Arts in Google's Jet Stream: Thursday

Mel, Mike Rhodes is an AdWords master of Mixed Martial Arts, a veritable cage-match player. On Thursday I'm doing a webinar with Mike on how to Jet Stream on Google's Display Network.  Google's "Jet Stream" is where your ads go viral on the Display Network, generating millions of impressions and thousands of clicks - inexpensively. In a niche, you can experience a mini-Jet Stream where everyone in your space discovers who you are. (It's surprisingly powerful branding, in fact - a daily deluge of clicks). In a mass market, it's a tidal wave. I have many customers who generate 1,000+ leads per day by Jet Streaming, every day, month in, month out. How do you do it? You find that sweet spot, then amplify. This is going to be special. 5pm Eastern February 21. Register here: http://www.perrymarshall.com/training/display-network/ Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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30% of Forbes' online traffic coming from mobile

February 19, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 30% of Forbes' online traffic coming from mobile Digital transition is the right Rx for healthcare publisher Why newspapers should increase their prices faster Web tags surged 53% in 2012 5 ways to engage more with your audience Are you adhering to Facebook's 20% text rule on images? advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. 30% of Forbes' online traffic coming from mobile Forbes' online numbers are solid, with a 26% YOY increase in US monthly uniques in January 2013. A large part of its digital success reportedly comes from mobile: of those monthly uniques, 30% come from mobile, and its mobile audience has grown 150% in the last year. Here's how. FULL ARTICLE - Mobile Marketer advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Digital transition is the right Rx for healthcare publisher Remedy Health Media has built a profitable digital business by delivering personalized content to patients - and targeting tools to advertisers. A new website launched with UC Berkeley extends a print newsletter franchise into the digital world. FULL ARTICLE - eMedia Vitals Why newspapers should increase their prices faster As newspapers struggle to remain viable, they may be hesitant to increase their prices for fear of decreasing circulation. Here is a data-based argument for why newspapers should increase their prices in order to actually grow circulation. FULL ARTICLE - The Media Briefing Web tags surged 53% in 2012 With the hyperfocus on data collection from digital platforms these days, publishers may not be surprised to learn that the prevalence of web tags grew 53% last year. What you may not know is that a large number of those tags on your properties don't come from, nor do they primarily benefit, your publication. FULL ARTICLE - AdAge 5 ways to engage more with your audience Every media brand wants to engage with its audience because through engagement, the relationship is solidified and money is spent on the part of the audience member (a.k.a. consumer). But some media companies are still struggling with how to transition from an information authority with one-way communication (except, perhaps, for select Letters to the Editor) to an entity that welcomes feedback, discourse, and contribution. Here are 5 ways to get the ball rolling. FULL ARTICLE - Poynter Are you adhering to Facebook's 20% text rule on images? It's funny the rules and regulations that media companies don't take seriously, especially when it comes to social media platforms. At worst, non-compliance can result in a lawsuit—at best, being banned from the platform. And when it comes to Facebook, that could be brand damaging. Take a look at Facebook's 20% text rule on images and be aware of where your publication stands. Here are the basics. FULL ARTICLE - Social Media Today advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.