63% of advertisers say brand marketing spending will increase in 2013

April 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Publishers need to get their apps in gear 63% of advertisers say brand marketing spending will increase in 2013 NYTimes lowering paywall for video franchises Video, RTB show breakout revenue growth The Platform Media era Churnalism: separating journalism from press releases Adobe wants to predict your Facebook post's popularity Tim Cook hints Apple won't release new products until fall advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Publishers need to get their apps in gear Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets. The elements required to justify greater investment in mobile development are quickly falling into place. FULL ARTICLE - eMedia Vitals 63% of advertisers say brand marketing spending will increase in 2013 A Nielsen study found that 70 percent of brand marketers will increase their usage of social media in 2013. About 69 percent also said they would use more mobile advertising this year, while an additional 64 percent said they would be increasing their usage of video advertising. FULL ARTICLE - ClickZ NYTimes lowering paywall for video franchises he New York Times is no longer restricting non-subscribers' access to its video content. The move, which comes as the Times tightens other parts of its paywall, is part of the paper's plans to expand its brand in the video space. FULL ARTICLE - paidContent Video, RTB show breakout revenue growth Data from SMI shows that overall digital continues to grow as a percentage of big agency buys, and now represents about 25 cents for every dollar spent by the biggest shops. If you include search in the exchange-based bucket, then direct buying of digital media may now be the minority of digital media purchased by the big holding companies. FULL ARTICLE - Media Post The Platform Media era Betaworks CEO John Borthwick discussed how real-time marketing; how media companies are addressing consumers' shortened attention spans; and how "big data" falls into the overarching theme of the democratization of media. FULL ARTICLE - Digiday Churnalism: separating journalism from press releases Everyone has been in contact with lazy journalism — whether its one article looking a bit too full of market-speak or a group of articles using the same descriptive terms — but it's always been very difficult to suss out whether it's a coincidence or a purposeful cut-and-paste job. Sunlight Foundation, a non-profit focusing on governmental transparency, has decided to tackle the problem head-on with its new website, Churnalism. FULL ARTICLE - 10,000 Words Adobe wants to predict your Facebook post's popularity Adobe is announcing new predictive capabilities for Adobe Social — capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat. FULL ARTICLE - TechCrunch Tim Cook hints Apple won't release new products until fall Maybe your mobile team/guy can finally take some vacation this summer since Apple's CEO Tim Cook suggested during the March quarter earnings call Tuesday that the company will not be releasing any new products until the fall. "Our teams are hard at work on some amazing new hardware, software and services we can't wait to introduce this fall and throughout 2014," Cook said. FULL ARTICLE - Mashable advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Twitter's $200 mil #advertising deal

	April 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Starcom commits rumored $200 mil to Twitter #advertising Fab is raising a round at a $1 billion valuation Psy's "Gentleman" reaches 38M YouTube views in one day Startup gossip blog Valleywag is back Tumblr rolls out mobile ads Storify Business launches for brands advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Starcom commits rumored $200 mil to Twitter #advertising Starcom has committed to spend $200 million — or more — of its clients' money for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products. FULL ARTICLE - Venturebeat Fab is raising a round at a $1 billion valuation The commerce craze continues: Twelve million users strong, Fab is continuing to grow at a fast clip after its initial pivot. Last year, the company saw $150 million in revenue, and revealed in February that sales were up by nearly 300% in January 2013 over January 2012. FULL ARTICLE - TechCrunch Psy's "Gentleman" reaches 38M YouTube views in one day "Gangnam Style" was the first video to hit 1 billion views on YouTube, a milestone it reached last December. Psy's follow-up, "Gentleman" has now set the record for the most views ever in a single day with over 38 million hits on April 14 alone. View it here. FULL ARTICLE - TechCrunch Startup gossip blog Valleywag is back There will come a day when all the coddling and cheerleading startups have become accustomed to curdles into rage and recrimination in the wake of another burst bubble, and Gawker would like to jumpstart that process. So welcome back to Valleywag! FULL ARTICLE - Gawker Tumblr rolls out mobile ads Tumblr is inching toward profitability with a new mobile ad offering, announced Monday. Ads will appear directly in the content streams on users' Android and iOS apps. FULL ARTICLE - paidContent Storify Business launches for brands Since Storify became available to the public, the service has offered storytellers—from news organizations to bloggers to brands—a way to curate the best tweets, videos, and photos to essentially shrink social media. But is it a content marketing tool that brands should be jumping all over? FULL ARTICLE - PR Daily advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026.
You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

This will give you Monday morning jolt.

Mel, This movie clip will jerk you awake... even if you haven't had your espresso yet. Warning: bloody and violent http://www.perrymarshall.com/26397/gladiator/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

USA Today takes on Deadspin with viral sports blog 'For the Win'

April 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue USA Today launches viral sports blog 'For the Win' Inside Star Tribune's programmatic play Content marketing rises, but will it hurt paid ads? Typography in mobile design: Important aspects and examples source Monetizing the converged landscape 4 key elements of a digital media business Defining Twitter's role in the digital publishing cycle advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This playbook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. USA Today launches viral sports blog 'For the Win' For The Win wants to take a BuzzFeed-style viral media approach to sports media. The new site, which will compete with rivals like Deadspin, will focus on finding "shareable" content that will be appealing even to people who don't follow sports. FULL ARTICLE - paidContent Inside Star Tribune's programmatic play The Minneapolis Star Tribune first stepped up to the programmatic plate about two years ago. Back then, the programmatic playbook was sell your direct inventory, use exchanges for back fill. Today, mastering programmatic is a top priority at the Star Tribune, so much so that the company is holding a conference on the topic to drive more interest. FULL ARTICLE - Digiday Content marketing rises, but will it hurt paid ads? Before the days of "Internet everywhere," businesses, institutions and non-profits had to rely on ads, phone calls, and so on and hope something struck a chord. Then came social media, which was a whole new frontier, and the recession, which brought cutbacks and the universal demand to do more with less. FULL ARTICLE - MediaShift Typography in mobile design: Important aspects and examples source What makes mobile typography special is the restrictive nature of mobile screens; they are small and used in brightly lit areas so that it is difficult to see anything. FULL ARTICLE - Design Modo Monetizing the converged landscape From VC-backed disruptors to mobile-first business models, 200 media executives discuss the strategies that have the best chance of being successful in this ever-changing media world. FULL ARTICLE - FOLIO 4 key elements of a digital media business What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. FULL ARTICLE - eMedia Vitals Defining Twitter's role in the digital publishing cycle Monday's tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. FULL ARTICLE - eMedia Vitals advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.