The mystery of 'dark social' referrals

June 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Can native ads scale? Hearst thinks so Solving the mystery of 'dark social' referrals Where are the biggest opportunities in mobile? How to survive an 'Internet drubbing' Can social startups make advertising more personal? Despite digital gains, newspaper revenues seen declining through 2017 Can native ads scale? Hearst thinks so One way to address the scale challenge of native advertising is to develop a variety of native ad formats and allow advertisers to pick and choose what suits them best. That's the approach Hearst is taking with its new portfolio of native ad solutions, which provide a variety of options for advertisers to commingle text, photos, video and social streams with editorial content across Hearst's websites. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Solving the mystery of 'dark social' referrals The Atlantic estimates that "dark social" - the stories passed on outside the social media super-structure - accounts for about one-quarter of all referrals to its sites. Adjusting its metrics for this trend suggests the true power of user sharing: nearly half of The Atlantic's traffic is coming through the combination of traditional and dark social. FULL ARTICLE - Folio Where are the biggest opportunities in mobile? In Mary Meeker's annual Internet Trends report, she noted there are 1.5 billion mobile users in the world and mobile now makes up 15 percent of all Internet traffic. There are plenty of opportunities for publishers to avoid the mistakes made during the transition to digital. Digiday spoke with executives from Forbes, Hearst, Time Inc., Salon, Huffington Post and Harvard Business Review about what they see as the biggest opportunities in mobile. FULL ARTICLE - Digiday How to survive an 'Internet drubbing' University of Buffalo student Lisa Khoury wrote a column for The Spectrum student newspaper expressing her distaste for tattoos. Her sentiments went dizzyingly, nastily viral. The aftermath forms a journalistic playbook of sorts for how to handle what Anti-Defamation League national director Abraham Foxman and others call viral hate. FULL ARTICLE - PBS MediaShift Can social startups make advertising more personal? There's a common theme among the young founders of social web companies like Instagram and Pinterest that haven't yet made money from advertising: they want it to be beautiful. They want it to inspire people. And they don't want it to feel like advertising. Is this even possible on the web? FULL ARTICLE - paidContent Despite digital gains, newspaper revenues seen declining through 2017 Despite the promise of online paywalls and gains in digital readers, newspapers' total revenue will continue to decline through at least 2017, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers. Total revenue is projected to slip at a combined annual growth rate of 2.9% between 2013 and 2017, as circulation trends improve but advertising falls at a compound annual rate 4.2%. FULL ARTICLE - Ad Age advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Q1 online ad spend up 16%

June 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New warnings from Google on native ads IAB: Q1 online ad spend up 16% Journalists jump to the bleeding edge Amazon's data-driven, $600 million ad business Newsweek by the numbers Digital transformation lessons from the book business advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. New warnings from Google on native ads More webmasters have been utilizing advertorials and other types of native advertising for search engine ranking benefits. In a new video, Google's Matt Cutts alerts webmasters about what they need to know about advertorials and native ads so they can properly disclose this content without being penalized. FULL ARTICLE - Search Engine Watch IAB: Q1 online ad spend up 16% Publishers like to squabble over tactics like display versus native advertising, but the good news is the overall ad pie keeps getting bigger. In a release touting its latest report, the Interactive Adversing Bureau says online ad spending hit $9.3 billion in the first quarter of 2013, which is up from $8.3 billion from the same period a year before. FULL ARTICLE - paidContent Journalists jump to the bleeding edge Tech's forays into editorial ventures have seduced their fair share of well-established journalists. The latest crop of editorial tech hires are far from the first to cross the gulf, but the growing frequency suggests a new threat to media organizations: the loss of their most digitally savvy employees to the Facebooks and Circas of the world. FULL ARTICLE - BuzzFeed Amazon's data-driven, $600 million ad business Amazon has spent the past six years parlaying its users' product browsing and purchase data into an advertising business that many consider having the potential to rival Google, Facebook and Yahoo for brands' digital dollars. Amazon has kept the shades drawn on how ads contribute to the e-commerce company's bottom line, but research firm eMarketer has a compiled a peek. FULL ARTICLE - Ad Age Newsweek by the numbers The news magazine genre in general has faced a difficult time transitioning to the digital space. Pew Research analysis of key benchmarks paints a rather grim picture for news magazines in general, but especially for Newsweek, which once again is up for sale. FULL ARTICLE - Journalism.org Digital transformation lessons from the book business Emerging business models for book publishers prompt comparisons and a couple of contrasts to the bumpy print to digital transformation of newspapers and magazines. Book publishing seems a comfortable fit to the print + digital model — serving one group of customers who prefer literal page-turning of the legacy product, serving a different, younger group that prefers a digital presentation, and serving the rest of us who mix both. FULL ARTICLE - Poynter advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

How HBR uses social to grow its reach - and circ

June 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How HBR uses social to broaden its reach 5 habits of successful social media managers Brand as publisher: NYSE's new website Bridging the 3rd-party cookie divide Media brands gamble on YouTube's paid channels Using data to change the world advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. How HBR uses social to broaden its reach Harvard Business Review is a cross between a magazine and an academic journal. But with the exponential growth in digital, the outlet is trying to be more egalitarian without watering down its heavily researched business-management content. HBR believes social media's role as a democratization tool can make its content more accessible to a wider audience. FULL ARTICLE - Digiday 5 habits of successful social media managers Social media managers live minute-by-minute in a world that often seems like a circus juggling act. If you feel overwhelmed: Stop, breathe and reboot. Consider these five habits of successful social managers and adopt them as your own. You'll be glad you did. FULL ARTICLE - AllFacebook Brand as publisher: NYSE's new website The 225-year-old New York Stock Exchange has launched a new website, called The Big Stage. Hard-hitting journalism it's not, but with a staff of 10 behind it, The Big Stage is the latest example of how brands are investing content marketing resources in the service of audience engagement, lured by the idea that marketers can be publishers. FULL ARTICLE - Adweek Bridging the 3rd-party cookie divide The division between publishers' desire for more control over their customer relationships and third-parties' attempts to generate value across a diverse ecosystem has created a tension that has been inflamed by the advancements of cookie blocking and do-not-track mechanisms. Stakeholders in the digital-advertising industry must engage in a more productive dialogue or risk a fractured, weaker industry. FULL ARTICLE - Ad Age Media brands gamble on YouTube's paid channels YouTube arguably doesn't have too much to lose from testing the idea of paid channels, but the same can't be said for some of its early content creators who have invested time and resources to build up their channels. Some companies have seen mixed reactions from viewers to the idea of paid channels in general. FULL ARTICLE - Mashable Using data to change the world Sure, a lot of data scientists spend their days trying to optimize ads or movie recommendations. But there's also a sweeping trend in the data science world right now around bringing those skills to bear on some meaningful problems, from the effects of tree pruning to mapping humanitarian crises around the world. Is sacrificing a little digital privacy worth it, if it means saving some lives? FULL ARTICLE - GigaOm advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.