Torture vs. Inspiration

Mel, Who do you admire? For me one of the great joys in life is to watch great athletes perform. Sure, it could be sports, like Tiger Woods or Michael Jordan. But there's a lot of other sports too. Maybe it's watching Eddie Van Halen sit on the edge of the stage with his guitar and spin off magical riffs. Maybe it's Newton or Einstein. An artist like Banksy. Or Whitney Houston belting out a note that seems to last forever. Maybe it's Coltrane - not merely playing that sax, but *possessing* it. In business it could be Richard Branson or Seth Godin or Jay Abraham, or someone whose video you watched just yesterday. You sit there and shake your head as they perform and you wonder, "How does he DO that???" Admiring great performers is a double edged sword. They inspire you at the concert, but when you're home alone in your basement practicing your guitar, Eddie Van Halen only seems like he was created to mock you. "Listen to me and my pathetic chords, how am I ever going to amount to anything? They're gonna boo me off the stage." Listen up: Star performers are not to be the mold you shove yourself into. They're the anvil you use to pound the slag off your own performance, so that you can eventually be the best YOU, not  the best THEM. Star performers aren't a standard you have to live up to, they're a GIFT. They're lights dotting the landscape, but they can't illuminate the patch of real estate that you stand on. Only you can. You see them at their best, exercising the gift they've perfected. You don't see how ordinary they are at everything else they do in their life. They're not around to see how extraordinary you are at what you do. Later this morning I have a group of people arriving for a 4-Man Intensive. Each one is in the process of becoming great at *something*. I gave them all questionnaires to fill out and I greatly enjoyed reading them last night. As I've matured as a business coach I've become more and more focused on the individual that I'm with, and less focused on the specific snapshot of their business. Their business could change at any moment, but the essential greatness of the individual is always there, waiting to be unearthed. If 2 years from now you've slammed the ball out of the park and added a few zeros to your net worth, you will still be the same person you are today. The difference will be, you found a way to harness the greatness you already had, a way that was suddenly new to you. On that day, you'll find that even other superstars suddenly look at you and wonder "how you do it." It's doesn't seem extraordinary to you. But it is to them. What "ordinary" thing do you possess that's really extraordinary? Answer that question and adding some zeros to your income might not be as impossible as it seems. Perry Marshall Your comments welcome: http://www.perrymarshall.com/21453/torture-vs-inspiration/ ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
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Your Anti-Bid-Pumping Guide Inside

Free WordsStream Adwords Guide Download Here Mel,   Google probably makes more money from "bid pumping" advertisers than anything else. Bid pumping sounds like this, "well, I'm not showing up where I want, and I'm too lazy to think about a creative solution, so I guess I'll just throw more money at the problem and hope that works". It's one of the most common and costly mistakes newbie (and even a lot of oldie) Adwords marketers make. But it can be great news for advertisers like you who really "get it"...advertisers who get what really works and are willing to put a little time and effort into tweaking their campaigns to put those strategies in place. And the guys over at Wordstream get it. In their latest free guide "How to Compete in Adwords", they deliver the latest insights on the foundational strategies... Focusing on Click Through Rate rather than bid price Writing compelling ad copy Spending more time on your account, not more money Improving your landing page quality score And their guide provides links to more guides and more posts on all these topics. So it's really like 6 or 7 free guides in one. And finally, they'll even give you a free review of your Adwords account as a bonus. Get it all here.   Carpe Dieam,   Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

More 80/20 Life Hacks from Planet Perry members

Mel,   I’m gonna give you some new Hacks in a second. But first, know that today at 11am Eastern the BONUS installment of 80/20 Life Hacks kicks off. You’ll hear 7 Planet Perry members share their best shortcuts for productivity, time control and business effectiveness. Register here: http://www.perrymarshall.com/training/lifehacks/ *Quick & Dirty Life Hacks that didn’t make the cut* (the others later today are even better!) We asked our members to submit new hacks. From Ryan Eidson, Cairo Missouri: *Use a "dumb phone" instead of a smart phone. Forces you to use internet less, and easier to take a day off of technology each week. Do not use any Internet-enabled devices one day/week. *Read books that have nothing to do with your business / current projects on your days off. If you read business books on off days, your mind tends to gravitate back to your work, then you want to get to your computer so you can do the work. Then you've just worked on your off day. *Keep pen and paper at your bed and in your wallet while you're out and about. Scribble notes and ideas. (I use a David Allen wallet which has a tiny pen and pad of paper and I wouldn’t leave home without it.) Today at 11am CT: Planet Perry Prize Winners - their 80/20 Life Hacks submissions. Register here: http://www.perrymarshall.com/training/lifehacks/ See ya on the webinar! Perry Marshall   P.S.: Yes these will be recorded. The files will be in the members area, and the 21 hacks from my staff are already there waiting for you.             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 All Star Interview: Larry Benet, Noon Wednesday

80/20 All Stars Interview Series "Building Power Relationships" with Larry Benet Wednesday, February 19, Noon Eastern Register Here $7   Mel,   If you're like most of the entrepreneurs I know, you spend more hours "at work" than the 9-5ers. A lot more. Because of this, you surely find it challenging to develop and nurture relationships that are not directly related to the day-to-day operation of your business. Carving out time with your immediate family is challenge enough, let alone seeking and developing powerful, "outside" relationships. Relationships that can feed your bottom line. Feed your dreams. Feed your soul. But, "master connector", Larry Benet has cracked the code on building powerful, business-changing, life-changing and world-changing relationships. Larry's built a network of powerful connections with people like Tony Robbins, Jack Canfield, Tony Hsieh of Zappos, Lisa Sasevich, David Bach, Brian Tracy, and Mari Smith. And Larry intends to eradicate poverty and homelessness in this country.  So he's going to need every last one of those powerful connections! What dreams do you have that will require big connections to achieve? On February 19th, Larry will reveal his 15-minute-per-day strategy for developing and nurturing the relationships that will help you get there. (A strategy even introverted entrepreneurs can use). If you've got big goals, this is a can't-miss webinar. Just $7 (or free with your Mastermind Club membership). Register Here. Carpe Diem, Perry Marshall PS: Join Mastermind Club today and get access to all the "80/20 All Stars" webinars, including "Using the 80/20 Curve Tool" and "The Business Dashboard", two recent interviews getting rave reviews.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Fact vs. Fiction in the Guru Biz

Mel, Some time ago I shared a letter I had received from a frustrated student. (There's a link to it from the page I refer to below.) His complaint was that marketing "gurus" don't sell results...just promises and air. Fact is, there are some gurus out there selling air...promising to make you a Picasso if you use their simple paint-by-numbers system. Fact is, it is possible for a guru to promise the world, offer a money back guarantee, provide nothing but air ... and still make lots of money. Perfectly legally. Perfectly possible. The question is...why is this possible? And how do you make sure it doesn't happen to you?  http://www.perrymarshall.com/renaissance/picasso2/ Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

80/20 Not Working for You? This Could Be Why

The “80/20 Dashboard” Hack Free Webinar, Thursday February 13, 2pm Eastern Register Here   Mel,   Recently, I emailed a staff member asking “How many books did we sell last month?”   Then I started scrolling through emails to find a message that another staff member had sent me updating the subscriber numbers for one of our key membership programs.   A couple days later, I realized I had not received the numbers I'd asked for. So, I picked up the phone. And got voice mail.  Left a message asking for those numbers again. This is NOT 80/20 work.  Scrolling through emails, leaving voice mail, playing text tag. All $10 per hour work.  And I, El Presidente, was the one doing it. Has that ever happened to you? You spend more time tracking down the numbers you need than actually working on improving those numbers? In our recent webinar series “Twenty-One 80/20 Life Hacks”, one of my favorite hacks was the business dashboard. Implemented correctly, a dashboard that delivers your key business metrics to your fingertips every morning, is one of the most powerful 80/20 tools you can employ. If you’re like most business owners, your data is spread out across at least half a dozen places: Google Analytics Google AdWords CRM (like Infusionsoft) Email software programs Social media accounts Shopping carts And on and on... Just running each of those reports will take you HOURS of grunt work. (Not exactly 80/20 behavior) Now I get ALL of my metrics in ONE place.   What if your metrics were automatically updated, in real time, so you saved hours of grunt work?   I want you to meet business metrics guru, Dave Lavinsky.  Dave has developed a powerful technology that’ll help you find the 80/20 insights in your business -- without all the grunt work. Join us on Thursday for a free webinar: 80/20 Business Intelligence Thursday, February 13 at 2pm Eastern Register Here During the webinar, Dave will show you the 15 Magic Numbers you must be tracking in your business. Then we’ll demo his technology, so you can see how it’ll run all your numbers for you, automatically. If your business is generating 7 figures or more, you should consider this a must-attend webinar. Full disclosure: I’m a client of Dave’s. For the past few months, we’ve been using his technology to keep track of the metrics in our business, and now I can’t imagine running my business without it. Click here to register for the free webinar Thursday, February 13 at 2pm Eastern.   To your success,   Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

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