Free WordsStream Adwords Guide
Download Here
Mel,
Google probably makes more money from "bid pumping" advertisers than anything else. Bid pumping sounds like this, "well, I'm not showing up where I want, and I'm too lazy to think about a creative solution, so I guess I'll just throw more money at the problem and hope that works".
It's one of the most common and costly mistakes newbie (and even a lot of oldie) Adwords marketers make.
But it can be great news for advertisers like you who really "get it"...advertisers who get what really works and are willing to put a little time and effort into tweaking their campaigns to put those strategies in place.
And the guys over at Wordstream get it.
In their latest free guide "How to Compete in Adwords", they deliver the latest insights on the foundational strategies...
- Focusing on Click Through Rate rather than bid price
- Writing compelling ad copy
- Spending more time on your account, not more money
- Improving your landing page quality score
And their guide provides links to more guides and more posts on all these topics.
So it's really like 6 or 7 free guides in one.
And finally, they'll even give you a free review of your Adwords account as a bonus.
Get it all here.
Carpe Dieam,
Perry Marshall
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
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