Perry Marshall Minute: The Greatest Threat Facing Every Entrepreneur

Mel, My million-dollar advice for you today: Take this seriously… If there is any problem that keeps me up at night, it's the 95/5 network effect of the Big Four (Google, Facebook, Amazon and Apple) being in bed with the government and the banks… having incalculable power over our lives. So, April 19-21, 2022 I'm hosting a small private conference in Chicago called the Subversion Summit. This summit will not be advertised on Facebook, Google or the usual suspects, for reasons that will soon be obvious. The details will not even be public on my website. In my next newsletter I'll show you how to request access. New Renaissance members will have access, so if you're already a member, sit tight. Not a member? Go here now. At my summit we will tackle head-on the Elephant In The Room Problems of the internet and digital advertising: Four unimaginably powerful monopolies own and control more than half the internet. They can shoot you in the head and kill you with NO recourse. No number to call, no one to talk to, no one you can sue, no authority you can appeal to. If you don't conform to their political, medical or financial views, you can be banned… but more insidiously, you can be "greylisted" and "grayballed." You can shout, but you're shouting in a well. Your message is heard by your nextdoor neighbors but won't make it to the next block, let alone around the world. Internet businesses tend to be 90/10 and 95/5 which means most advertisers are perilously dependent on 1-2 major traffic sources and communication media – and WHEN (not if) you lose them, your oxygen gets cut off and you asphyxiate. There is hardly any class of people less likely to arouse the sympathy of the public than advertisers – even though we are the lifeblood of the economy and of expanding employment. The Big Platforms are systematically stripping advertisers of critical data and fostering helpless dependence. Most entrepreneurs' personal and business networks are underdeveloped, so when the day comes that the eye of Sauron falls on YOU and takes YOU out, most people will collapse for lack of support. At the Subversion Summit we will organize and display a panoply of alternatives for both acquiring customers and communicating with customers. This is of urgent importance for any business for which the internet is your primary source of business. Do not say to yourself "I'm not in MLM. I'm not a political activist. I'm not an anti-vaxxer, in fact I just got my booster shot last week." This is not "only" for people who sell supplements or question vaccines or sell business opportunities… or have conservative-leaning views or are in favor of firearms or deal with finances. Those are obvious ideal participants but hear ye hear ye: No one is immune. Once again, my million-dollar advice to you today: Take this HEART-ATTACK-SERIOUS. Click here to get the next Newsletter before January 15th Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet of Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Announcing My “Tour Dates” for 2022…and an $1801 discount

Perry Marshall: LIVE! events are the most economical way to get my advice on your business.

Perry Marshall: Live! The most economical way to get…ME Click here to save your seat Mel, Here are my tour dates for 2022… Wednesday, March 16, 2022 – TAMPA, FL Friday, July 29, 2022 – SAN DIEGO, CA Monday, September 26, 2022 – CHICAGOLAND Friday, November 11, 2022 – HOUSTON, TX Perry Marshall: LIVE! events are the most economical way to get my advice on your business. This year I raised my hourly consulting rate from $3000 per hour to $4000 per hour. But a hotseat at a LIVE event? Well, if you book yours before February 1st? $2199.00. That's $1801.00 off my hourly rate. And $300 off the regular Perry Marshall: Live! hotseat rate. But only until January 31st. During your hotseat, I will dig into your business for AT least an hour at the event…probably quite a bit longer. You'll go home with my best advice for growing your business. And a room full of wolverine entrepreneurs will be there lending their expertise as well. So you'll get MORE than just me, for FAR less than what you'd pay for JUST me. Not ready for a hotseat? You can still ask me your number one question and I'll give you the best answer I can give you. And you can get that for $300 less than the regular rate too. If you book before February 1st. Just $999.00. And at this "Interdisciplinary Stir Fry" something magical always happens. I can't guarantee WHAT that will be, but I can guarantee it will happen. That's Planet Perry. So, click here to save your seat today. Seize the day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: The Greatest Threat Facing Every Entrepreneur

Mel, My million-dollar advice for you today: Take this seriously… If there is any problem that keeps me up at night, it's the 95/5 network effect of the Big Four (Google, Facebook, Amazon and Apple) being in bed with the government and the banks… having incalculable power over our lives. So, April 19-21, 2022 I'm hosting a small private conference in Chicago called the Subversion Summit. This summit will not be advertised on Facebook, Google or the usual suspects, for reasons that will soon be obvious. The details will not even be public on my website. In my next newsletter I'll show you how to request access. New Renaissance members will have access, so if you're already a member, sit tight. Not a member? Go here now. At my summit we will tackle head-on the Elephant In The Room Problems of the internet and digital advertising: Four unimaginably powerful monopolies own and control more than half the internet. They can shoot you in the head and kill you with NO recourse. No number to call, no one to talk to, no one you can sue, no authority you can appeal to. If you don't conform to their political, medical or financial views, you can be banned… but more insidiously, you can be "greylisted" and "grayballed." You can shout, but you're shouting in a well. Your message is heard by your next door neighbors but won't make it to the next block, let alone around the world. Internet businesses tend to be 90/10 and 95/5 which means most advertisers are perilously dependent on 1-2 major traffic sources and communication media – and WHEN (not if) you lose them, your oxygen gets cut off and you asphyxiate. There is hardly any class of people less likely to arouse the sympathy of the public than advertisers – even though we are the lifeblood of the economy and of expanding employment. The Big Platforms are systematically stripping advertisers of critical data and fostering helpless dependence. Most entrepreneurs' personal and business networks are underdeveloped, so when the day comes that the eye of Sauron falls on YOU and takes YOU out, most people will collapse for lack of support. At the Subversion Summit we will organize and display a panoply of alternatives for both acquiring customers and communicating with customers. This is of urgent importance for any business for which the internet is your primary source of business. Do not say to yourself "I'm not in MLM. I'm not a political activist. I'm not an anti-vaxxer, in fact I just got my booster shot last week." This is not "only" for people who sell supplements or question vaccines or sell business opportunities… or have conservative-leaning views or are in favor of firearms or deal with finances. Those are obvious ideal participants but hear ye hear ye: No one is immune. Once again, my million-dollar advice to you today: Take this HEART-ATTACK-SERIOUS. Click here to get the next Newsletter before January 15th. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: “We’re not going to listen to your crap anymore”

Mel, In my next newsletter, I present Wisdom from the Upper Echelons of Planet Perry We surveyed Roundtable members and asked them: "What is your most important success learning curve right now?" We got 12 short, pithy answers that get to the heart of what it means to be a real entrepreneur in the 21st Century. Here's a long one from Mark Riffey... I was asking the question that was avoiding the real question, which is what we talked about at the last Roundtable meeting which is, "Are you gonna buy the business? Are you just gonna position yourself for equity?" Bob asked me last night, "Are we're going to talk about you buying the business yet, or not?" So I got up in front of the group and said, "Somebody is gonna call me on this because I'm just avoiding the real question." I just got some good old "We're not going to listen to your crap anymore. We can see right through you. You're transparent. So give us these answers." I don't get these questions from anybody else. I don't have such conversations with anybody else, even though I hang out with business owners all the time. We don't have these conversations. It's just different. I knew that there were people in the group who had been down this road before. And I don't want to make egregious mistakes. I needed some advice from people like that. I want to be able to have good conversations with people who aren't gonna accept my BS for what it is and ask me hard questions. Ask yourself, "Do I think that way? Do I really have that perspective? Do I want that for my business?" Do I seek out people who will not accept my BS?" In Planet Perry we ask the tough questions. We have minimal tolerance for BS. If that rubs you the wrong way, go find some poodles to hang out with. We are wolverines. Join the wild and free and seize the day. See the other 12 words of entrepreneurial wisdom from the top performers in Planet Perry in the next newsletter, available until January 15 by clicking here. And ask yourself, "Do I think like them?" Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet of Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages... Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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A Day in the Life of Perry (Video 5)

I believe our world needs demilitarized zones. DMZs.

Mel, I believe our world needs demilitarized zones. DMZs. These are safe spaces where people can come and discuss issues without fear of being "shot at" by anonymous psychopaths We need them in politics, business, and religion. I attend a "bar church" once a month that's a great example of the DMZ concept. You probably need one in your industry or your life.

Click here to watch the video and find out about DMZs. Seize the day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: Clean Up Your Room

Mel, Because of a trauma I suffered as a teen, I vowed, (for reasons I make clear in my next newsletter), to do something that cost me dearly when I hit my early forties. I hit a midlife crisis. It was as though somebody had died and I wasn't quite sure who it was. I was sad all the time. For about six months I felt like the skin had been ripped off my chest and I was walking around with raw organs exposed. All because of this childhood vow. Here's my million-dollar advice for you today: There are feelings you're just going to have to feel. You can't deflect them or medicate them unless you want to feel even more negative feelings with compound interest later on. You need to process those and go through them. Sometimes there are shortcuts and sometimes there are hacks… but sometimes there are none. You just need to feel it, otherwise you cut yourself off from…well, everything. Your family, your friends, your success, yourself. When I was plowing through the worst part of this, my mentor, Tom Hoobyar would tell me, "Perry, when you get that stuff sorted out, your intuition is going to be sharper. Your perceptions are going to be clearer. Your discernment is going to be improved." Tom was 100% right about all of it. I am writing this month's newsletter to encourage you: A lot of people think that business and success and achieving your goals in life is all about technical skills and knowledge. But I think it's much more than about courage and emotional honesty and transparency. The technical and business skills are secondary. Clean up your room. Read the full story in this month's newsletter. Click here to sign up. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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The Perry Marshall Minute: The $500 Dinner that Might Cure Cancer

Be the connector in your industry

Mel, In my next New Renaissance newsletter I talk about an inexpensive strategy that I employ as often as I can. I call it the Interdisciplinary Stir Fry. All you do is gather a bunch of interesting people and put them together in a room. It could just be dinner. It could be a cocktail party. It could be a workshop. It could be a brainstorming session. Whatever works for you. I hosted a small version of this three years ago at Oxford University. There were only about six or seven people at that one – that was as many as I could gather at the time. But I have a feeling that it wasn't sheer coincidence that a month later I got invited to make my Evolution 2.0 prize announcement at the Royal Society. Which eventually led to the Cancer and Evolution Symposium. Which eventually led to the formation of Science Research 2.0 which is funding research that might actually cure cancer. I'm not exaggerating. BIG things happen...for you and the world...when you connect interesting people. Be the connector in your industry. In my next New Renaissance newsletter I'll show you how. Even if you don't think you're interesting! Even if you don't think you know many interesting people. It's a hundred-thousand-dollar if not million-dollar strategy. Start stirring! (If you're not a New Renaissance member, you can sign up until January 15th to get the next issue…and all the other great stuff you get in New Renaissance by clicking right here.) Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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