Lousy vs. Great Images on your Landing Page: 5pm Eastern

Mel, A picture IS worth 1000 words. But only some pictures. Not all! Some pictures are worth zero words. Some pictures kill your sales, kill your opt-ins, put your customers to sleep. Today Bnonn Tenant will serve up major "aha" moments about the images you use on your landing page. He'll show you why most companies' choice of images is plain ridiculous. Today he will showcase *dozens* of examples of both lousy and great landing page photos. A gallery of awful advertising, a parade of greatness. Date: Today April 30 Time: 5pm Eastern / 4pm Central / 2pm Pacific / 22:00 London http://www.perrymarshall.com/training/conversion-principles/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Is link bait good or evil?

April 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Confessions of a Twitter holdout Link bait: A fine line between aggressive and dishonest New ad tech aids 'cross-screen' targeting 'Newfronts' woo advertisers to digital video Publishers expand ROI guarantees for large advertisers Yahoo rolls out native 'stream' ads advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Confessions of a Twitter holdout What took the author, a freelance journalist, so long to join Twitter? She offers six reasons — fears she now says were largely unfounded -- along with lessons she's learned in the last six months that will help other journalists who are still resisting Twitter. FULL ARTICLE - Poynter Link bait: A fine line between aggressive and dishonest Any publisher worth its salt is schooled in SEO, and yet there are some tactics like blatant bait and switch that are verboten. One man's link bait is another's smart content strategy. A publisher's job is to generate audience attention that can be transferred then to advertisers. How that's done is, in many ways, irrelevant from the buy side. FULL ARTICLE - Digiday New ad tech aids 'cross-screen' targeting A number of companies are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices. By harvesting cross-screen identities, the ad industry could serve ads to mobile phones based on the interests people express when surfing the Web on their PCs. FULL ARTICLE - The Wall Street Journal 'Newfronts' woo advertisers to digital video As TV networks and cable channels preview their upcoming season lineups for Madison Avenue, companies such as the Wall Street Journal that produce digital video are also putting on presentations in hopes of attracting advertising dollars from marketers and agencies. So eager are those companies to woo the television crowd that they are sponsoring this week under the banner of the Digital Content NewFronts. FULL ARTICLE - The New York Times Publishers expand ROI guarantees for large advertisers Two publishers are expanding efforts to guarantee that advertising with their brands directly increases sales. Meredith is adding more product categories, such as pharmaceuticals, and the number of clients it will work with on its programs. And Time Inc. plans to add evaluation of tablet and mobile ads to its program this year. This kind of research seems likely to become more common. FULL ARTICLE - Ad Age Yahoo rolls out native 'stream' ads Yahoo CEO Marissa Mayer announced two new types of ads for the Yahoo portal: native ads that are integrated into Yahoo's new streaming headline format and a new interactive billboard ad. Mayer says the billboard ad is different because it will ink to content that's more "fun and engaging" for Yahoo visitors. FULL ARTICLE - Business Insider advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

ESPN adds sponsored content to print magazine

April 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue FT adapts web app for 'channel hopping' ESPN adds sponsored content to print mag Does retargeting risk outweigh the rewards? Forbes' unique approach to programmatic buying Why most social networks don't understand original content 15 steps for changing newsroom culture advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. FT adapts web app for 'channel hopping' A large portion of Financial Times' digital audience "channel-hops" throughout the day, accessing the site from computers at work, then smartphones or tablets while commuting, and during the weekends. Tracking these reader habits informed the web app's redesign, particularly the decision to offer static and dynamic versions to be switched between at will. FULL ARTICLE - The Guardian ESPN adds sponsored content to print mag ESPN: The Magazine is taking a page from electronic media by letting an advertiser incorporate its logo into editorial content. Starting this week, ESPN will run an editorial sidebar bearing the words "Cold Hard Facts presented by Coors Light" at the top. The ESPN edit team will have full control over the sidebars. FULL ARTICLE - Adweek Does retargeting risk outweigh the rewards? On the surface, retargeting makes perfect sense. Someone who has shopped at an e-commerce site like Zappos provides a much better intent signal than the fact she is reading an article about fashion. The problem is that before long the web could find itself dominated by retargeted ads and little else. FULL ARTICLE - Digiday Forbes' unique approach to programmatic buying Mark Howard, senior VP of digital advertising strategy at Forbes Media, talks about how Forbes is benefiting from offering media buyers exchange-based display advertising and where real-time bidding (RTB) is headed. FULL ARTICLE - eMarketer Why most social networks don't understand original content The trend among social networks to produce original content often ends badly, as Tumblr's shuttering of Storyboard showed. Here's where other big services, from Facebook to YouTube, are going wrong – or, in the case of LinkedIn, going right. FULL ARTICLE - paidContent 15 steps for changing newsroom culture The news industry might finally be at a place where it has stopped denying that it's moving too slow. Now, how to make the jump past legacy systems and old habits? Here's a list of steps to get you started. FULL ARTICLE - 10,000 Words advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

This is how you know it's time to leave

Mel,   At age 17 John Paul Mendocha dropped out of high school, hitchhiked to Las Vegas, and began his career as a professional gambler. Four years later, John was sitting in a restaurant booth with a couple of his gambling buddies. The other two were arguing: "Yes you will." "No I won't." "Yes you will." "No I won't." Out came a Glock. The guy planted the barrel on the other guy's skull. "Yes, you WILL." And that's where the story really begins:   http://www.perrymarshall.com/demolitionman/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

When you have only ONE chance to get it right

Mel, If you capture the lead, you get LOTS of chances to make the sale. But your landing page only gets ONE shot. If your it fails to do its job, put a fork in it. Your precious sale is stillborn before it ever got a chance: http://www.perrymarshall.com/4seconds/ . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The politics of publisher redesigns

April 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The politics of publisher redesigns New York Times adds newsroom analytics team Social tools enable 'in the moment' marketing Startups serve 'big data' to smaller businesses Betaworks acquires 'read-it-later' platform Instapaper SpinMedia buying Vibe magazine, sans print advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. The politics of publisher redesigns The redesign process tends to be a giant mess. The worst of publishing design smacks of newsroom politics, more about the pay grade of the participant (and his or her whims) than it is about the the user experience and aesthetics. It doesn't have to be that way. FULL ARTICLE - Digiday New York Times adds newsroom analytics team The New York Times has added a newsroom analytics team to establish a better understanding of how editorial content is consumed. With a dedicated analytics team for editorial, the aim is to help the newsroom "make data-driven decisions" where appropriate. FULL ARTICLE - Journalism.co.uk Social tools enable 'in the moment' marketing How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Announcements this week from Salesforce.com, Adobe and a startup called Blab promise to help advertisers react to - or even predict - trending topics more quickly. FULL ARTICLE - ClickZ Startups serve 'big data' to smaller businesses Venture capital dollars are pouring into a new class of startups that provide data services to small and mid-sized companies. Their goal, in a nutshell, is to automate tasks once assigned to a data scientist or teams of technologists, making big-data capabilities possible for smaller companies. FULL ARTICLE - Ad Age Betaworks acquires 'read-it-later' platform Instapaper New media incubator and venture firm Betaworks has acquired a majority stake in Marco Arment's read-it-later platform Instapaper, the companies announced Thursday evening. Betaworks' acquisition of Instapaper fits with the firm's strategy of investing in both short and long-form content. FULL ARTICLE - paidContent SpinMedia buying Vibe magazine, sans print SpinMedia is buying Vibe, the 20-year-old hip-hop and R&B magazine, from a consortium led by Intermedia and Ron Burkle's Yucaipa Companies. It plans on ending Vibe's print run in the coming months, and will add Vibe.com to its roster of 40+ pop culture and music sites. This will be bad news for some of Vibe Media's 52 employees, who are being told today that layoffs will accompany the change of ownership. FULL ARTICLE - All Things D advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.