Mel,
Hyper-Responsive customers are the 0.1% of visitors to your website who will typically deliver ONE THIRD of your business and HALF your profits, if you cater to them properly.
Missing these people is a BIG mistake.
When you know how to cater to these people, you possess a gigantic element of effective market dominance. Imagine a huge hotel ballroom with hundreds of people. You think that in order to dominate your market, you have to convince everyone.
Actually you only have to convince about 5 of them - if you convince the RIGHT ones. The hyper-responsive ones.
If you convince them, they'll convince everyone else.
And.... whatever it TAKES to convince them (which is usually something that resolves a tired, frustrating, maddening problem that's been festering for years) is the key to a huge marketplace breakthrough.
In the Ultimate Guide chapter 28, I talk about these customers and what it takes to get their loyalty. Because once you have it, tiny hinges swing huge doors.
Perry Marshall
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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